怎样花钱更幸福?购买类型对幸福感的影响

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余樱¹(

), 景奉杰², 杨艳²

¹ 华中农业大学经济管理学院, 武汉 430070
² 华东理工大学商学院, 上海 200237

收稿日期:2018-12-28出版日期:2019-12-15发布日期:2019-10-21
通讯作者:余樱E-mail:yingyucky2@163.com

基金资助:* 国家自然科学基金(71702062);教育部人文社科一般项目(16YJC630161);中央高校基本科研业务费专项基金资助(2662015QD025)

How to buy happiness? The effect of purchase type on happiness

YU Ying¹(

), JING Feng-Jie², YANG Yan²

¹ Department of Economic and Management, Huazhong Agricultural University, Wuhan 430070, China
² Business School, East China University of Science and Technology, Shanghai 200237, China

Received:2018-12-28Online:2019-12-15Published:2019-10-21
Contact:YU Ying E-mail:yingyucky2@163.com

摘要/Abstract

摘要： 以往研究认为满足基本生活需求后, 消费者购买与幸福感不显著相关。近期研究发现, 购买是否能够提升幸福感, 取决于如何购买, 例如购买体验产品比物质产品更有利于提升幸福感, 但存在边界条件。文章从个人层面的享乐适应、预期利益、非对称后悔视角及社会层面的社会利益视角对这一结论进行解释, 并从个人因素、情境因素及幸福感的类型三个层面识别了物质购买在提升幸福感上表现更优异的边界条件, 同时对该领域未来可能的创新研究方向进行展望。

图/表 3

表1购买类型对幸福感影响机制研究视角梳理

		购前	购后
个人层面	正面效价	①预期利益视角	②享乐适应视角
个人层面	负面效价		③非对称后悔视角
社会层面	正面效价		④社会利益

表1购买类型对幸福感影响机制研究视角梳理

		购前	购后
个人层面	正面效价	①预期利益视角	②享乐适应视角
个人层面	负面效价		③非对称后悔视角
社会层面	正面效价		④社会利益

图1购买类型影响幸福感综合理论框架资料来源：本文根据文献梳理。 (注：实线方框表示已有研究成果, 虚线方框及黑体字表示目前较少被关注的领域。)

图2个体差异影响购买类型偏好的理论模型

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