
1 华中农业大学经济管理学院, 武汉 430070
2 华东理工大学商学院, 上海 200237
收稿日期:
2018-12-28出版日期:
2019-12-15发布日期:
2019-10-21通讯作者:
余樱E-mail:yingyucky2@163.com基金资助:
* 国家自然科学基金(71702062);教育部人文社科一般项目(16YJC630161);中央高校基本科研业务费专项基金资助(2662015QD025)How to buy happiness? The effect of purchase type on happiness
YU Ying1(
1 Department of Economic and Management, Huazhong Agricultural University, Wuhan 430070, China
2 Business School, East China University of Science and Technology, Shanghai 200237, China
Received:
2018-12-28Online:
2019-12-15Published:
2019-10-21Contact:
YU Ying E-mail:yingyucky2@163.com摘要/Abstract
摘要: 以往研究认为满足基本生活需求后, 消费者购买与幸福感不显著相关。近期研究发现, 购买是否能够提升幸福感, 取决于如何购买, 例如购买体验产品比物质产品更有利于提升幸福感, 但存在边界条件。文章从个人层面的享乐适应、预期利益、非对称后悔视角及社会层面的社会利益视角对这一结论进行解释, 并从个人因素、情境因素及幸福感的类型三个层面识别了物质购买在提升幸福感上表现更优异的边界条件, 同时对该领域未来可能的创新研究方向进行展望。
图/表 3
表1购买类型对幸福感影响机制研究视角梳理
购前 | 购后 | ||
---|---|---|---|
个人层面 | 正面效价 | ①预期利益视角 | ②享乐适应视角 |
负面效价 | ③非对称后悔视角 | ||
社会层面 | 正面效价 | ④社会利益 |
表1购买类型对幸福感影响机制研究视角梳理
购前 | 购后 | ||
---|---|---|---|
个人层面 | 正面效价 | ①预期利益视角 | ②享乐适应视角 |
负面效价 | ③非对称后悔视角 | ||
社会层面 | 正面效价 | ④社会利益 |

图1购买类型影响幸福感综合理论框架 资料来源:本文根据文献梳理。 (注:实线方框表示已有研究成果, 虚线方框及黑体字表示目前较少被关注的领域。)


图2个体差异影响购买类型偏好的理论模型

参考文献 45
[1] | 陈炜, 郭国庆, 陈凤超 . ( 2014). 消费类型影响幸福感的实验研究述评与启示. 管理评论, 26( 12), 45-55. |
[2] | 景奉杰, 余樱, 涂铭 . ( 2014). 产品属性与顾客满意度纵向关系演变机制:享乐适应视角. 管理科学, 27( 3), 94-104. |
[3] | 石霞飞, 王芳, 左世江 . ( 2015). 追求快乐还是追求意义?青少年幸福倾向及其对学习行为的影响. 心理发展与教育, 31( 5), 586-593. |
[4] | 余樱, 景奉杰 . ( 2016). 享乐适应理论的发展及应用. 心理科学进展, 24( 10), 1663-1669. |
[5] | Aknin, L. B., Barrington-Leigh, C. P., Dunn, E. W., Helliwell, J. F., Burns, J., Biswas-Diener, R., … Norton, M. I . ( 2013). Prosocial spending and well-being: Cross-cultural evidence for a psychological universal. Journal of Personality and Social Psychology, 104( 4), 635-652. |
[6] | Bastos, W., & Brucks, M. (2017). How and why conversational value leads to happiness for experiential and material purchases. Journal of Consumer Research, 44( 3), 598-612. |
[7] | Belk, R. W . ( 1988). Possessions and the extended self. Journal of Consumer Research, 15( 2), 139-168. |
[8] | Bhattacharjee, A., & Mogilner, C. (2014). Happiness from ordinary and extraordinary experiences. Journal of Consumer Research, 41( 1), 1-17. |
[9] | Caprariello, P. A., & Reis, H. T . ( 2013). To do, to have, or to share? Valuing experiences over material possessions depends on the involvement of others. Journal of Personality and Social Psychology, 104( 2), 199-215. |
[10] | Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98( 1), 146-159. |
[11] | Carter, T. J., & Gilovich, T. (2012). I am what I do, not what I have: The differential centrality of experiential and material purchases to the self. Journal of Personality and Social Psychology, 102( 6), 1304-1317. |
[12] | Dunn, E. W., Gilbert, D. T., & Wilson, T. D . ( 2011). If money doesn't make you happy, then you probably aren't spending it right. Journal of Consumer Psychology, 21( 2), 115-125. |
[13] | Frank, R. H . ( 2004). How not to buy happiness. Daedalus, 133(2), 69-79. |
[14] | Gilovich, T., & Kumar, A. (2015). We'll always have Paris: The hedonic payoff from experiential and material investments. Advances in Experimental Social Psychology, 51, 147-187. |
[15] | Higgins, E. T., Shah, J., & Friedman, R . ( 1997). Emotional responses to goal attainment: strength of regulatory focus as moderator. Journal of Personality and Social Psychology, 72( 3), 515-525. |
[16] | Jampol, L., & Gilovich, T. (2014). Surprise! Purchase type determines whether expectation disconfirmation is fun or upsetting. ACR North American Advances. |
[17] | Kashdan, T. B., & Breen, W. E . ( 2007). Materialism and diminished well-being: Experiential avoidance as a mediating mechanism. Journal of Social and Clinical Psychology, 26( 5), 521-539. |
[18] | Kumar, A., & Gilovich, T. (2016). To do or to have, now or later? The preferred consumption profiles of material and experiential purchases. Journal of Consumer Psychology, 26( 2), 169-178. |
[19] | Kumar, A., Killingsworth, M. A., & Gilovich, T . ( 2014). Waiting for merlot: Anticipatory consumption of experiential and material purchases. Psychological Science, 25( 10), 1924-1931. |
[20] | Layard, R. (2003). Happiness: Has social science a clue? In Lionel Robbins memorial lecture series. London, UK. |
[21] | Loewenstein, G. (1987). Anticipation and the valuation of delayed consumption. The Economic Journal, 97( 387), 666-684. |
[22] | Lucas, R. E . ( 2007). Adaptation and the set-point model of subjective well-being: Does happiness change after major life events? Current Directions in Psychological Science, 16( 2), 75-79. |
[23] | Lyubomirsky, S. ( 2011). Hedonic adaptation to positive and negative experiences. In S. Folkman (Ed.), The Oxford handbook of stress, health, and coping (pp. 200-224). New York: Oxford University Press. |
[24] | Mann, T. C., & Gilovich, T. (2016). The asymmetric connection between money and material vs. experiential purchases. The Journal of Positive Psychology, 11( 6), 647-658. |
[25] | Matz, S. C., Gladstone, J. J., & Stillwell, D . ( 2016). Money buys happiness when spending fits our personality. Psychological Science, 27( 5), 715-725. |
[26] | Mitchell, T. R., Thompson, L., Peterson, E., & Cronk, R . ( 1997). Temporal adjustments in the evaluation of events: The “rosy view”. Journal of Experimental Social Psychology, 33( 4), 421-448. |
[27] | Nawijn, J., Marchand, M. A., Veenhoven, R., & Vingerhoets, A. J . ( 2010). Vacationers happier, but most not happier after a holiday. Applied Research in Quality of Life, 5( 1), 35-47. |
[28] | Nicolao, L., Irwin, J. R., & Goodman, J. K . ( 2009). Happiness for sale: Do experiential purchases make consumers happier than material purchases? Journal of Consumer Research, 36( 2), 188-198. |
[29] | Richins, M. L . ( 1994). Valuing things: The public and private meanings of possessions. Journal of Consumer Research, 21( 3), 504-521. |
[30] | Roese, N. J . ( 1994). The functional basis of counterfactual thinking. Journal of Personality and Social Psychology, 66( 5), 805-818. |
[31] | Rosenzweig, E., & Gilovich, T. (2012). Buyer’s remorse or missed opportunity? Differential regrets for material and experiential purchases. Journal of Personality and Social Psychology, 102( 2), 215-223. |
[32] | Ryan, R. M., & Deci, E. L . ( 2000). On happiness and human potentials: A review of research on hedonic and eudaimonic well-being. Annual Review of Psychology, 52, 141-166. |
[33] | Sheldon, K. M., & Lyubomirsky, S. (2009). Change your actions, not your circumstances: An experimental test of the sustainable happiness model. Happiness, economics, and politics: Toward a multidisciplinary approach, 324-342. |
[34] | Sheldon, K. M., & Lyubomirsky, S. (2009). Change your actions, not your circumstances: An experimental test of the Sustainable Happiness Model. In A. K. Dutt, & B. Radcliff (Eds.), Happiness, economics, and politics: Toward a multi-disciplinary approach( pp. 324-342). Cheltenham: Edward Elgar. |
[35] | Sheldon, K. M., & Lyubomirsky, S. (2012). The challenge of staying happier: Testing the hedonic adaptation prevention model. Personality and Social Psychology Bulletin, 38( 5), 670-680. |
[36] | Sing, M. (2009). The quality of life in Hong Kong. Social Indicators Research, 92( 2), 295-335. |
[37] | Tully, S. M., Hershfield, H. E., & Meyvis, T . ( 2015). Seeking lasting enjoyment with limited money: Financial constraints increase preference for material goods over experiences. Journal of Consumer Research, 42( 1), 59-75. |
[38] | Van Boven, L. (2005). Experientialism, materialism, and the pursuit of happiness. Review of General Psychology, 9( 2), 132-142. |
[39] | Van Boven, L., Campbell, M. C., & Gilovich, T . ( 2010). Stigmatizing materialism: On stereotypes and impressions of materialistic and experiential pursuits. Personality and Social Psychology Bulletin, 36( 4), 551-563. |
[40] | Van Boven, L., & Gilovich, T. (2003). To do or to have? That is the question. Journal of Personality and Social Psychology, 85( 6), 1193-1202. |
[41] | Vohs, K. D., Mead, N. L., & Goode, M. R . ( 2006). The psychological consequences of money. Science, 314( 5802), 1154-1156. |
[42] | Weidman, A.C., & Dunn, E. W . ( 2016). The unsung benefits of material things: material purchases provide more frequent momentary happiness than experiential purchases. Social Psychological & Personality Science, 7( 4), 390-399. |
[43] | Yao, G., Cheng, Y.-P., & Cheng, C.-P . ( 2009). The quality of life in Taiwan. Social Indicators Research, 92( 2), 377-404. |
[44] | Yu, Y., Jing, F. J., Su, C. T., Zhou, N., & Nguyen, B . ( 2016). Impact of material vs. experiential purchase types on happiness: The moderating role of self‐discrepancy. Journal of Consumer Behaviour, 15( 6), 571-579. |
[45] | Zhang, J. W., Howell, R. T., Caprariello, P. A., & Guevarra, D. A . ( 2014). Damned if they do, damned if they don’t: Material buyers are not happier from material or experiential consumption. Journal of Research in Personality, 50, 71-83. |
相关文章 15
[1] | 崔馨月, 李斌, 贺汝婉, 张淑颖, 雷励. 亲社会支出对主观幸福感的影响及其作用机制[J]. 心理科学进展, 2021, 29(7): 1279-1290. |
[2] | 彭家敏, 谢礼珊, 关新华. 虚拟健康社区医生贡献行为的形成机制[J]. 心理科学进展, 2021, 29(6): 978-989. |
[3] | 陈浩彬, 汪凤炎. 老年人的智慧[J]. 心理科学进展, 2021, 29(5): 885-893. |
[4] | 孙俊芳, 辛自强, 包呼格吉乐图, 刘敏, 岳衡. 幸福感的稳态与跃迁:一个新的整合视角[J]. 心理科学进展, 2021, 29(3): 481-491. |
[5] | 叶静, 张戌凡. 老年人心理韧性与幸福感的关系:一项元分析[J]. 心理科学进展, 2021, 29(2): 202-217. |
[6] | 杜健. 自我概念一致性与幸福感间的关系:文化的调节作用[J]. 心理科学进展, 2020, 28(10): 1751-1761. |
[7] | 张戌凡, 席猛. 工会实践对员工工作幸福感的影响:基于工具-情感的双路径视角[J]. 心理科学进展, 2019, 27(8): 1354-1362. |
[8] | 龚艳萍, 陈卓, 谢菊兰, 谢笑春. 手机冷落行为的前因、后果与作用机制[J]. 心理科学进展, 2019, 27(7): 1258-1267. |
[9] | 傅绪荣, 魏新东, 王予灵, 汪凤炎. 智慧与幸福感的关系:基于多元幸福取向的视角[J]. 心理科学进展, 2019, 27(3): 544-556. |
[10] | 丁凤琴, 赵虎英. 感恩的个体主观幸福感更强?—— 一项元分析[J]. 心理科学进展, 2018, 26(10): 1749-1763. |
[11] | 晏小华, 刘振亮, 王祥坤, 沐守宽. 幸福悖论及其最新解释[J]. 心理科学进展, 2018, 26(1): 180-189. |
[12] | 杨盈, 耿柳娜, 相鹏, 张晶, 朱丽芳. 自然关联性:概念、测量、功能及干预[J]. 心理科学进展, 2017, 25(8): 1360-1374. |
[13] | 徐富明, 张慧, 马红宇, 邓颖, 史燕伟, 李欧. 贫困问题:基于心理学的视角[J]. 心理科学进展, 2017, 25(8): 1431-1440. |
[14] | 杨小莉;刘潇肖;白宝玉. 身高的心理效应及其内在机制[J]. 心理科学进展, 2017, 25(5): 857-865. |
[15] | 徐晓波;孙超;汪凤炎. 精神幸福感:概念、测量、相关变量及干预[J]. 心理科学进展, 2017, 25(2): 275-289. |
PDF全文下载地址:
http://journal.psych.ac.cn/xlkxjz/CN/article/downloadArticleFile.do?attachType=PDF&id=4894