), 卫海英1,2(), 熊继伟1, 冉雅璇3 1暨南大学管理学院, 广州 510632
2广州品牌创新发展研究基地, 广州 510632
3中南财经政法大学工商管理学院, 武汉 430073
收稿日期:2021-01-18出版日期:2021-11-15发布日期:2021-09-23通讯作者:陈斯允,卫海英E-mail:tweihy@jnu.edu.cn;chensiyun2016@163.com基金资助:国家自然科学基金项目(71772077);国家自然科学基金项目(71802192);教育部人文社会科学研究项目(18YJC630137)Less is more: A theoretical interpretation of minimalism in consumption
CHEN Siyun1(), WEI Haiying1,2(), XIONG Jiwei1, RAN Yaxuan3 1School of Management, Jinan University, Guangzhou 510632, China
2Research Institute on Brand Innovation and Development of Guangzhou, Guangzhou 510632, China
3School of Business Administration, Zhongnan University of Economics and Law, Wuhan 430073, China
Received:2021-01-18Online:2021-11-15Published:2021-09-23Contact:CHEN Siyun,WEI Haiying E-mail:tweihy@jnu.edu.cn;chensiyun2016@163.com摘要/Abstract
摘要： 随着经济社会的不断发展与物质生活的日益丰富, 一股消费“清流”——极简主义消费愈来愈受到学界和业界的共同关注。极简主义消费是人们出于社会意识或个人理念而自发采取的一种“从简”式消费行为, 覆盖个人、社会和自然各个层面。受人口变量、心理特质、情境线索和宗教文化等因素驱动, 极简主义消费对个体心理健康与行为决策产生重要影响。基本价值理论、自我决定理论、需求层次理论和自我调节理论是认识和理解极简主义消费形成路径与影响机制的重要理论视角。未来研究可进一步厘清极简主义消费的构念与维度内涵, 采用科学流程开发测量工具, 深化本土化和跨文化研究, 并从多元理论视角, 综合运用不同实证方法, 深入探索其前因后效、心理机制和边界条件。
图/表 4
表1极简主义消费的内涵界定及其来源文献
| 文献来源 | 界定视角 | 内涵 |
|---|---|---|
| Leonard-Barton ( | 目标视角 | 有利于资源节约、生态保护的责任性消费行为 |
| Etzioni ( | 资源视角 | 增强对生活的控制性和决定性的自愿行为 |
| Huneke ( | 资源视角 | 遵循人的自由意志下控制消费欲望的自主性行为 |
| Shaw & Moraes ( | 目标视角 | 由环境友好型消费而形成的可持续发展的个体活动 |
| Kasser ( | 目标视角 | 缓解“物质富裕”和“时间贫穷”生活现状的方法 |
| Alexander & Ussher ( | 资源视角 | 节约金钱和时间而为自我成长投入更多的精力的活动 |
| McGouran & Prothero ( | 目标视角 | 使个人的时间和金钱不受约束的自发性行为 |
| Peyer et al. ( | 目标视角 | 依据自我意愿且促进社会和环境效益的系列活动 |
| Khamis ( | 资源视角 | 将消费数量控制在合理范围内并更多地考虑社会效益的消费方式 |
| Peifer et al. ( | 目标视角 | 追求将自我成就和价值与社会福祉统一的道德性消费方式 |
表1极简主义消费的内涵界定及其来源文献
| 文献来源 | 界定视角 | 内涵 |
|---|---|---|
| Leonard-Barton ( | 目标视角 | 有利于资源节约、生态保护的责任性消费行为 |
| Etzioni ( | 资源视角 | 增强对生活的控制性和决定性的自愿行为 |
| Huneke ( | 资源视角 | 遵循人的自由意志下控制消费欲望的自主性行为 |
| Shaw & Moraes ( | 目标视角 | 由环境友好型消费而形成的可持续发展的个体活动 |
| Kasser ( | 目标视角 | 缓解“物质富裕”和“时间贫穷”生活现状的方法 |
| Alexander & Ussher ( | 资源视角 | 节约金钱和时间而为自我成长投入更多的精力的活动 |
| McGouran & Prothero ( | 目标视角 | 使个人的时间和金钱不受约束的自发性行为 |
| Peyer et al. ( | 目标视角 | 依据自我意愿且促进社会和环境效益的系列活动 |
| Khamis ( | 资源视角 | 将消费数量控制在合理范围内并更多地考虑社会效益的消费方式 |
| Peifer et al. ( | 目标视角 | 追求将自我成就和价值与社会福祉统一的道德性消费方式 |
表2极简主义消费的维度及其覆盖范畴
| 来源文献 | 维度数 | 维度内容 | 测项数 | 个体范畴 | 社会范畴 | 自然范畴 |
|---|---|---|---|---|---|---|
| Huneke ( | 3 | ①生态与社会责任 ②社区性 ③精神生活 | 21 | ③ | ①② | ① |
| Rich et al. ( | 3 | ①节俭 ②可持续性 ③自给自足 | 11 | ①③ | ②③ | ② |
| Wilson & Bellezza ( | 3 | ①减少拥有物数量 ②审美简约 ③谨慎消费 | 12 | ①②③ | ||
| Iwata ( | 4 | ①简约生活方式 ②谨慎购物态度 ③自给自足 ④反对复杂花哨的产品 | 20 | ①②③④ | ③ | |
| Altinbasak-Farina & Burnaz ( | 4 | ①责任性消费 ②本土消费 ③精神追求与情感联结 ④去媒介化 | 11 | ③④ | ①②③ | ① |
| Shama ( | 6 | ①简化物质 ②小即是美 ③产品或服务功能价值 ④自我决定 ⑤个人成长 ⑥生态意识 | 18 | ①④⑤ | ②③④ | ⑥ |
| Leonard-Barton ( | 6 | ①绿色出行 ②服务自给自足 ③产品自给自足 ④回收资源 ⑤回收产品 ⑥亲近大自然 | 18 | ②③ | ②③ | ①④⑤⑥ |
| Rich et al. ( | 6 | ①资源 ②采购 ③自给自足 ④恩惠 ⑤简化物质 ⑥工作生活权衡 | 21 | ③⑤⑥ | ②③④ | ①② |
表2极简主义消费的维度及其覆盖范畴
| 来源文献 | 维度数 | 维度内容 | 测项数 | 个体范畴 | 社会范畴 | 自然范畴 |
|---|---|---|---|---|---|---|
| Huneke ( | 3 | ①生态与社会责任 ②社区性 ③精神生活 | 21 | ③ | ①② | ① |
| Rich et al. ( | 3 | ①节俭 ②可持续性 ③自给自足 | 11 | ①③ | ②③ | ② |
| Wilson & Bellezza ( | 3 | ①减少拥有物数量 ②审美简约 ③谨慎消费 | 12 | ①②③ | ||
| Iwata ( | 4 | ①简约生活方式 ②谨慎购物态度 ③自给自足 ④反对复杂花哨的产品 | 20 | ①②③④ | ③ | |
| Altinbasak-Farina & Burnaz ( | 4 | ①责任性消费 ②本土消费 ③精神追求与情感联结 ④去媒介化 | 11 | ③④ | ①②③ | ① |
| Shama ( | 6 | ①简化物质 ②小即是美 ③产品或服务功能价值 ④自我决定 ⑤个人成长 ⑥生态意识 | 18 | ①④⑤ | ②③④ | ⑥ |
| Leonard-Barton ( | 6 | ①绿色出行 ②服务自给自足 ③产品自给自足 ④回收资源 ⑤回收产品 ⑥亲近大自然 | 18 | ②③ | ②③ | ①④⑤⑥ |
| Rich et al. ( | 6 | ①资源 ②采购 ③自给自足 ④恩惠 ⑤简化物质 ⑥工作生活权衡 | 21 | ③⑤⑥ | ②③④ | ①② |
图1极简主义消费的前因、后效及其中介变量与边界条件示意图 注：↑表正向影响, ↓表负向影响, ×表结果不一致。 资料来源：根据文献整理。
图1极简主义消费的前因、后效及其中介变量与边界条件示意图 注：↑表正向影响, ↓表负向影响, ×表结果不一致。 资料来源：根据文献整理。
图2四种理论视角下极简主义消费的相关要素及形成过程
图2四种理论视角下极简主义消费的相关要素及形成过程参考文献 71
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