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概率估计的趋势效应及其对决策的影响机制——基于心理动量的视角

本站小编 Free考研考试/2022-01-01

熊冠星1, 叶金明1, 孙海龙2()
1华南师范大学经济与管理学院, 广州 510006
2广东外语外贸大学商学院, 广州 510006
收稿日期:2021-03-12出版日期:2021-11-15发布日期:2021-09-23
通讯作者:孙海龙E-mail:sunhailong@gdufs.edu.cn

基金资助:国家自然科学基金青年项目(71901097);广东省自然科学基金面上项目(2019A1515010722);教育部人文社科基金项目青年项目(20YJCZH135);广东省哲学社会科学基金青年项目(GD18YGL05);广东省哲学社会科学基金青年项目(GD19YGL07);广东省自然科学基金粤穗联合基金(2020A1515110429)

The trend effect of probability estimation and its influence on decision-making from the perspective of psychological momentum

XIONG Guanxing1, YE Jinming1, SUN Hailong2()
1School of Economics and Management, South China Normal University, Guangzhou 510005, China
2School of Business, Guangdong University of Foreign Studies, Guangzhou 510006, China
Received:2021-03-12Online:2021-11-15Published:2021-09-23
Contact:SUN Hailong E-mail:sunhailong@gdufs.edu.cn






摘要/Abstract


摘要: 概率是反映风险与不确定性的重要指标, 概率估计具有趋势效应, 会对决策产生影响。文章描述了概率估计趋势效应的两种表现形式, 概率估计变化的趋势性(即不同时间点概率估计变化产生的趋势作用)与单边概率估计的趋势性(即高于或低于某个概率区间范畴的上界或下界的估计表述所产生的趋势作用), 揭示了概率估计趋势效应对于个体判断、决策行为和非理性决策偏差的影响; 基于心理动量的理论视角提出了一个整合模型, 阐述了概率估计趋势效应催生心理动量体验继而引发后续决策行为的内在机理。未来的研究可进一步关注:多方信息来源主体下概率估计的趋势效应; 动态趋势效应与静态概率估计的交互作用; 风险沟通中的概率估计变化趋势。



图1基于心理动量视角的概率估计的趋势效应影响机制模型
图1基于心理动量视角的概率估计的趋势效应影响机制模型







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