), 崔丙群2 1海南大学管理学院, 海口 570228
2山东农业大学经济管理学院, 泰安 271018
收稿日期:2020-05-14出版日期:2021-05-15发布日期:2021-03-30通讯作者:冯文婷E-mail:wtfeng@hainanu.edu.cn基金资助:海南省自然科学基金高层次人才项目(2019RC102);国家自然科学基金项目(72062013);国家自然科学基金项目(71902120)How do individuals cope self-threats with consuming behaviors? Analysis based on the orientation-path integration model
SUN Hongjie1, LIU Feifei1, FENG Wenting1(), CUI Bingqun2 1Management School, Hainan University, Haikou 570228, China
2College of Economics and Management, Shandong Agricultural University, Tai’an 271018, China
Received:2020-05-14Online:2021-05-15Published:2021-03-30Contact:FENG Wenting E-mail:wtfeng@hainanu.edu.cn摘要/Abstract
摘要： 自我威胁无处不在, 以消费应对自我威胁是个体采取的重要方式。但由于自我概念的多维性、应对威胁过程中认知、情感、情绪等多因素的介入, 以及威胁源和应对行为的交叉性等原因, 当前的研究呈现出结论分散、不连贯, 甚至矛盾的情形。基于导向-路径的整合模型回顾了消费行为领域自我威胁研究的动态, 归纳出个体的多种自我威胁应对策略, 揭示了不同应对策略间的多层次交叉补偿机理, 以及自我威胁与消费行为间的多重关联方式, 并揭示出个体通过产品的全价值系统和自身的全感知系统进行自我威胁应对。基于导向-路径整合模型有助于对消费行为领域自我威胁应对研究形成整体连贯的认知, 揭示其内在规律, 并有助于理解当前环境(新冠肺炎疫情)下的个体消费行为。
图/表 2
图1导向-路径整合模型
图1导向-路径整合模型表1个体自我威胁消费应对策略
| 趋近导向 | 规避导向 | |
|---|---|---|
| 个人自我 路径 | 内在趋近策略 □直接内在修复 □同源象征性修复 ?匹配策略 ?情感联结 ?资源等级强化 □异源象征性补偿 | 内在规避策略 □威胁分离策略 □逃避策略 ?抚慰 ?注意力转移 ?遗忘 □认知重构 |
| 社会自我 路径 | 社会趋近策略 □直接社会修复 ?从众消费 ?攀比消费 □同源象征性修复： ?象征关联 ?社会等级强化 □异源象征性补偿 | 社会规避策略 □参照群体规避 □身份关联规避 |
表1个体自我威胁消费应对策略
| 趋近导向 | 规避导向 | |
|---|---|---|
| 个人自我 路径 | 内在趋近策略 □直接内在修复 □同源象征性修复 ?匹配策略 ?情感联结 ?资源等级强化 □异源象征性补偿 | 内在规避策略 □威胁分离策略 □逃避策略 ?抚慰 ?注意力转移 ?遗忘 □认知重构 |
| 社会自我 路径 | 社会趋近策略 □直接社会修复 ?从众消费 ?攀比消费 □同源象征性修复： ?象征关联 ?社会等级强化 □异源象征性补偿 | 社会规避策略 □参照群体规避 □身份关联规避 |
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