) 天津师范大学管理学院, 天津 300387
收稿日期:2018-09-20出版日期:2019-10-31发布日期:2019-09-23通讯作者:杜伟强E-mail:weiqiangdu@163.com基金资助:* 国家自然科学基金项目(71502128, 71472136);天津市哲学社会科学规划项目(TJGL15-043)Disgust and consumer behavior
DU Weiqiang() Management School, Tianjin Normal University, Tianjin 300387, China
Received:2018-09-20Online:2019-10-31Published:2019-09-23Contact:DU Weiqiang E-mail:weiqiangdu@163.com摘要/Abstract
摘要： 厌恶与其他消极情绪存在差异, 不同类型的厌恶也不完全相同。可以采用不同的方法来诱发消费者的不同类型的厌恶。产品与服务、宣传、组织行为等均可能导致消费者产生不同类型的厌恶。不同类型的厌恶又会影响消费者行为, 如产品评价、购买意向、支付意愿、延迟决策、口碑、产品消费等。未来可以对厌恶与其他消极情绪对消费者行为影响的差异、不同类型的厌恶对消费者行为影响的差异、厌恶的前因变量与结果变量进行更深入的探索。
图/表 1
图1消费者行为中厌恶的前因变量与结果变量
图1消费者行为中厌恶的前因变量与结果变量参考文献 70
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