彭家敏¹(), 谢礼珊², 关新华³

¹广东工业大学管理学院, 广州 510520
²中山大学管理学院, 广州 510275
³广东财经大学地理与旅游学院, 广州 510320

收稿日期:2020-10-27出版日期:2021-06-15发布日期:2021-04-25
通讯作者:彭家敏E-mail:jmctu@163.com

基金资助:国家自然科学基金项目(71972054);国家自然科学基金项目(71772186);国家自然科学基金项目(71802052);广东省自然科学基金项目(2019A1515011 494);广东省哲学社会科学规划项目(GD17YGL05)

Formation mechanism of the doctor contribution behavior in virtual health communities

PENG Jiamin¹(), XIE Lishan², GUAN Xinhua³

¹School of management, Guangdong University of Technology, Guangzhou 510520, China
²School of Business, Sun Yat-sen University, Guangzhou 510275, China
³Geography and Tourism School, Guangdong University of Finance and Economics, Guangzhou 510320, China

Received:2020-10-27Online:2021-06-15Published:2021-04-25
Contact:PENG Jiamin E-mail:jmctu@163.com

摘要/Abstract

摘要： 虚拟健康社区医生贡献行为(Doctor Contribution Behavior in Virtual Health Communities, V-DCB)在社会福祉创造中发挥着重要作用。从价值共创理论视角, 结合群体卷入模型和积极心理学研究, 提出在线服务交往中医生贡献行为前因后果的理论模型。首先从资源投入视角对V-DCB的概念和内涵进行分析, 并探讨测量工具的维度。接着分析社会交换和社会认同双重动机下的V-DCB行为卷入过程, 以及服务生态系统资源补充的激励作用。最后探讨V-DCB对医患双方幸福感共创的影响, 以及资源匹配因素对行为者幸福感产生的调节效应。

图/表 3

图1研究2概念模型
图1研究2概念模型



图2研究3概念模型
图2研究3概念模型



图3理论框架
图3理论框架

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