), 谭谱1 1. 湖南师范大学认知与人类行为湖南省重点实验室
2. 湖南师范大学心理系, 长沙 410081
收稿日期:2018-01-19出版日期:2018-12-15发布日期:2018-10-30通讯作者:李晓明E-mail:2007@sohu.com基金资助:*湖南省哲学社会科学基金资助(13YBA220)Applied research on framing effect and related techniques
LI Xiao-Ming1,2(), TAN Pu1 1. Cognition and Human Behavior Key Laboratory of Hunan Province
2. Department of Psychology, Hunan Normal University, Changsha 410081, China
Received:2018-01-19Online:2018-12-15Published:2018-10-30Contact:LI Xiao-Ming E-mail:2007@sohu.com摘要/Abstract
摘要： 个体的决策及偏好常会因信息的表达方式而变, 研究者将这种违背期望效用理论不变性的现象称之为“框架效应”。框架效应体现了人类非理性决策的普遍性, 也为合理利用人类的决策特点以干预其决策行为提供了重要契机。本文总结了框架效应在健康行为、市场营销及环保领域中的应用研究, 着重分析了数量信息的表达技巧, 如风险信息的呈现、数量单位的选择以及图形的物理属性设计, 旨在探讨如何在实践过程中通过变化信息呈现方式以实现对人类决策行为的重要影响。
图/表 2
图1突显存储容量维度的版本
图1突显存储容量维度的版本
图2突显返修率维度的版本
图2突显返修率维度的版本参考文献 67
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