| 1 | Adaval, R. ( 2013). Numerosity and consumer behavior. Journal of Consumer Research, 39( 5), xi-xiv. | | 2 | Adaval, R., & Monroe, K. B. ( 2002). Automatic construction and use of contextual information for product and price evaluations. Journal of Consumer Research, 28( 4), 572-588. | | 3 | Backus M., Blake T., & Tadelis S. ( 2015). Cheap talk, round numbers, and the economics of negotiation. NBER Working Paper, No. 21285. | | 4 | Bagchi, R., & Li, X. B. ( 2011). Illusionary progress in loyalty programs: Magnitudes, reward distances, and step-size ambiguity. Journal of Consumer Research, 37( 5), 888-901. | | 5 | Baird J. C., Lewis C., & Romer D. ( 1970). Relative frequencies of numerical responses in ratio estimation. Perception & Psychophysics, 8( 5), 358-362. | | 6 | Bem, S. L., & Steven, A. L. ( 1975). Sex role adaptability: One consequence of psychological androgyny. Journal of Personality and Social Psychology, 31( 4), 634-643. | | 7 | Bettman J. R., Luce M. F., & Payne J. W. ( 1998). Constructive consumer choice processes. Journal of Consumer Research, 25( 3), 187-217. | | 8 | Brenner, G. A., & Brenner, R. ( 1982). Memory and markets, or why are you paying $2.99 for a widget?. The Journal of Business, 55( 1), 147-158. | | 9 | Cai F. Y., Shen H., & Hui M. K. ( 2012). The effect of location on price estimation: Understanding number- location and number-order associations. Journal of Marketing Research, 49( 5), 718-724. | | 10 | Chandon, P., & Wansink, B. ( 2006). How biased household inventory estimates distort shopping and storage decisions. Journal of Marketing, 70( 4), 118-135. | | 11 | Chen, H. P., & Rao, A. R. ( 2007). When two plus two is not equal to four: Errors in processing multiple percentage changes. Journal of Consumer Research, 34( 3), 327-340. | | 12 | Dehaene S., Bossini S., & Giraux P. ( 1993). The mental representation of parity and number magnitude. Journal of Experimental Psychology: General, 122( 3), 371-396. | | 13 | Dehaene S., Dupoux E., & Mehler J. ( 1990). Is numerical comparison digital? Analogical and symbolic effects in two-digit number comparison. Journal of Experimental Psychology: Human Perception and Performance, 16( 3), 626-641. | | 14 | Fazio R. H., Chen J. M., McDonel E. C., & Sherman S. J. ( 1982). Attitude accessibility, attitude-behavior consistency, and the strength of the object-evaluation association. Journal of Experimental Social Psychology, 18( 4), 339-357. | | 15 | Higgins E. T., Rholes W. S., & Jones C. R. ( 1977). Category accessibility and impression formation. Journal of Experimental Social Psychology, 13( 2), 141-154. | | 16 | Hinrichs J. V., Berie J. L., & Mosell M. K. ( 1982). Place information in multidigit number comparison. Memory & Cognition, 10( 5), 487-495. | | 17 | Hinrichs J. V., Yurko D. S., & Hu J. M. ( 1981). Two-digit number comparison: Use of place information. Journal of Experimental Psychology: Human Perception and Performance, 7( 4), 890-901. | | 18 | Isaac, M. S., & Schindler, R. M. ( 2014). The top-ten effect: Consumers' subjective categorization of ranked lists. Journal of Consumer Research, 40( 6), 1181-1202. | | 19 | Jerez-Fernandez A., Angulo A. N., & Oppenheimer D. M. ( 2014). Show me the numbers: Precision as a cue to others’ confidence. Psychological Science, 25( 2), 633-635. | | 20 | Kaufman E. L., Lord M. W., Reese T. W., & Volkmann J. ( 1949). The discrimination of visual number. The American Journal of Psychology, 62( 4), 498-525. | | 21 | King, D., & Janiszewski, C. ( 2011). The sources and consequences of the fluent processing of numbers. Journal of Marketing Research, 48( 2), 327-341. | | 22 | Labroo, A. A., & Kim, S. ( 2009). The “instrumentality” heuristic: Why metacognitive difficulty is desirable during goal pursuit. Psychological Science, 20( 1), 127-134. | | 23 | Lakoff, G. ( 1987). Women, fire and dangerous things: What categories reveal about the mind. Chicago, IL: The University of Chicago Press. | | 24 | Lambert, Z. V. ( 1975). Perceived prices as related to odd and even price endings. Journal of Retailing, 51( 3), 45-56. | | 25 | Lawless, J. L. ( 2004). Women, war, and winning elections: Gender stereotyping in the post-September 11th era. Political Research Quarterly, 57( 3), 479-490. | | 26 | Madzharov, A. V., & Block, L. G. ( 2010). Effects of product unit image on consumption of snack foods. Journal of Consumer Psychology, 20( 4), 398-409. | | 27 | Mas-Colell, A., Whinston, M. D., & Green, J. R.( 1995) . Microeconomic theory. New York: Oxford University Press. | | 28 | Monga, A., & Bagchi, R. ( 2012). Years, months, and days versus 1, 12, and 365: The influence of units versus numbers. Journal of Consumer Research, 39( 1), 185-198. | | 29 | Monroe, K. B., & Lee, A. Y. ( 1999). Remembering versus knowing: Issues in buyers’ processing of price information. Journal of the Academy of Marketing Science, 27( 2), 207-225. | | 30 | Nijs V. R., Srinivasan S., & Pauwels K. ( 2007). Retail- price drivers and retailer profits. Marketing Science, 26( 4), 473-487. | | 31 | Palmeira, M. M. ( 2011). The zero-comparison effect. Journal of Consumer Research, 38( 1), 16-26. | | 32 | Pandelaere M., Briers B., & Lembregts C. ( 2011). How to make a 29% increase look bigger: The unit effect in option comparisons. Journal of Consumer Research, 38( 2), 308-322. | | 33 | Pelham B. W., Sumarta T. T., & Myaskovsky L. ( 1994). The easy path from many to much: The numerosity heuristic. Cognitive Psychology, 26( 2), 103-133. | | 34 | Pena-Marin, J., & Bhargave, R. ( 2016). Lasting performance: Round numbers activate associations of stability and increase perceived length of product benefits. Journal of Consumer Psychology, 26( 3), 410-416. | | 35 | Raghubir, P., & Krishna, A. ( 1999). Vital dimensions in volume perception: Can the eye fool the stomach?. Journal of Marketing Research, 36( 3), 313-326. | | 36 | Raghubir, P., & Srivastava, J. ( 2002). Effect of face value on product valuation in foreign currencies. Journal of Consumer Research, 29( 3), 335-347. | | 37 | Schindler, R. M., & Kirby, P. N. ( 1997). Patterns of rightmost digits used in advertised prices: Implications for nine-ending effects. Journal of Consumer Research, 24( 2), 192-201. | | 38 | Schindler, R., & Yalch, R. F. ( 2006). It seems factual, but is it? Effects of using sharp versus round numbers in advertising claims. Advances in Consumer Research, 33, 586-590. | | 39 | Schwarz, N. ( 2004). Metacognitive experiences in consumer judgment and decision making. Journal of Consumer Psychology, 14( 4), 332-348. | | 40 | Spence J. T., Helmreich R. L., & Holahan C. K. ( 1979). Negative and positive components of psychological masculinity and femininity and their relationships to self-reports of neurotic and acting out behaviors. Journal of Personality and Social Psychology, 37( 10), 1673-1682. | | 41 | Stiving, M., & Winer, R. S. ( 1997). An empirical analysis of price endings with scanner data. Journal of Consumer Research, 24( 1), 57-67. | | 42 | Thomas, M., & Morwitz, V. G. ( 2005). Penny wise and pound foolish: The left-digit effect in price cognition. Journal of Consumer Research, 32( 1), 54-64. | | 43 | Thomas M., Simon D. H., & Kadiyali V. ( 2010). The price precision effect: Evidence from laboratory and market data. Marketing Science, 29( 1), 175-190. | | 44 | Trope, Y., & Liberman, N. ( 2010). Construal level theory of psychological distance. Psychological Review, 117( 2), 440-463. | | 45 | Tversky, A., & Kahneman, D. ( 1973). Availability: A heuristic for judging frequency and probability. Cognitive Psychology, 5( 2), 207-232. | | 46 | Tversky, A., & Kahneman, D. ( 1974). Judgment under uncertainty: Heuristics and biases. Science, 185( 4157), 1124-1131. | | 47 | Wadhwa, M., & Zhang, K. J. ( 2015). This number just feels right: The impact of roundedness of price numbers on product evaluations. Journal of Consumer Research, 41( 5), 1172-1185. | | 48 | Wansink B., Kent R. J., & Hoch S. J. ( 1998). An anchoring and adjustment model of purchase quantity decisions. Journal of Marketing Research, 35( 1), 71-81. | | 49 | Wilkie, J. E. B., & Bodenhausen, G. V. ( 2015). The numerology of gender: Gendered perceptions of even and odd numbers. Frontiers in Psychology, 6, 810. | | 50 | Xie, G. X., & Kronrod, A. ( 2012). Is the devil in the details?. Journal of Advertising, 41( 4), 103-117. | | 51 | Yan, D. F. ( 2016). Numbers are gendered: The role of numerical precision. Journal of Consumer Research, 43( 2), 303-316. | | 52 | Zaltman, G., & Coulter, R. H. ( 1995). Seeing the voice of the customer: Metaphor-based advertising research. Journal of Advertising Research, 35( 4), 35-51. | | 53 | Zhang, Y. C., & Schwarz, N. ( 2012). How and why 1 year differs from 365 days: A conversational logic analysis of inferences from the granularity of quantitative expressions. Journal of Consumer Research, 39( 2), 248-259. |
|
) 