吴芳 副教授（常任教职）

主要研究方向 定量分析（Empirical Modeling), 消费者选择行为建模 (Consumer Choice Modeling)，市场结构分析（Market Structure Analysis，竞争策略（Competitive Strategy)


联系电话 **

电子邮箱 wu.fang@mail.shufe.edu.cn

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学历 加拿大艾尔伯塔大学 商学院 市场营销学 博士 （PhD in Marketing, University of Alberta, Canada)

加拿大艾尔伯塔大学 经济学院 经济学 硕士 （MA in Economics, University of Alberta, Canada)
华中科技大学 经济学院 经济学 学士 （BA in Economics, HUST, China)


研究成果 已发表论文
Sun, Qi, Fang Wu, Shanjun Li, Rajdeep Grewal (Equal Contribution) (2020), "Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China's Automobile Market," Management Science, accepted.


Fang Wu, Qi Sun, Rajdeep Grewal, Shanjun Li (Equal Contribution)（2019）, “Brand Name Types and Consumer Demand: Evidence from China’s Automobile Marketing”, Journal of Marketing Research, 56(1), 158-175.



Fang Wu, Joffre Swait, Yuxin Chen (2019), "Feature-Based Attributes and the Roles of Consumers' Perception Bias and Inference in Choice", International Journal of Research in Marketing, 36(2), 324-340.



Qi Sun, Fang Wu, (2016), "Warranty Regulation and Consumer Demand： Evidence from China's Automobile Market", Journal of Regulatory Economics, 49 (2), 152-171.

Hong Liu, John Rizzo, Qi Sun, Fang Wu, (2015), "How Do Smokers Respond to Cigarette Taxes? Evidence From China′s Cigarette Industry", Health Economics, 24(10), 1314-1330.


Qi Sun, Tiao Li, Fang Wu (2015), "Enforcement of Capacity-differentiated Regulations in China: Evidence from Coal-fired Power Plants", Frontiers of Economics in China, 4(10), 604-628.

Andre De Palma, Robin Lindsey, Fang Wu (2008), "Private Operators and Time-of-Day Tolling on a Congested Road Network", Journal of Transport Economics and Policy, 42(3), 397-435.


主讲课程 市场营销建模 (Marketing Models)，多元数据分析 (Multivariate Data Analysis), 国际营销 (International Marketing)，营销管理 (Marketing Management)



项目 短生命周期产品上市时间的选择：基于竞争与政府监管视角的研究 2021.1-2024.12
项目分类：国家自然科学面上基金项目


我国商业信任危机背景下的消费者信任及其建立机制对消费者选择行为的影响：以转基因产品为背景的实证研究 2015.1-2017.12

项目分类：国家自然科学青年基金项目