Prof. Kristiaan HELSEN
Associate Professor mkhel@ust.hk

CV


Academic qualification
PhD University of Pennsylvania, Marketing
MBA Cornell University
Licentiaat University of Antwerp, Applied Economics

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PROFESSIONAL EXPERIENCEAssistant Professor, University of Chicago (1990 - 95)

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RESEARCH INTERESTS Competitive marketing; hazard rate modeling; international marketing; new products modeling; product harm crises; empirical modeling.

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PUBLICATIONS Zhao, Yi, Zhao, Ying, and Kristiaan Helsen (2011), “Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of a Product Harm Crisis”Journal of Marketing Research, 48 (2), 255-267.
Cleeren, Kathleen, Marnik G. Dekimpe, and Kristiaan Helsen (2008), “Weathering Product Harm Crises,”Journal of the Academy of Marketing Science, 36, 262-270.
van Heerde, Harald, Kristiaan Helsen, and Marnik G. Dekimpe (2007), “The Impact of a Product-Harm Crisis on Marketing Effectiveness,”Marketing Science, 26 (2), 230-245.
Heil, Oliver P. and Kristiaan Helsen (2001), “Toward an Understanding of Price Wars: Their Nature and How They Erupt,”International Journal of Research in Marketing, 18 (June), 83-98.
Helsen, Kristiaan and David Schmittlein (1994), “Understanding Price Effects for New Nondurables: How Price Responsiveness Varies Across Depth-of-Repeat Classes and Types of Consumers,”European Journal of Operational Research, 76, 359-374.
Helsen, Kristiaan, Kamel Jedidi, and Wayne S. DeSarbo (1993), “A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns,” Journal of Marketing, 57 (October), 60-71.
Helsen, Kristiaan and David Schmittlein (1993), “Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models,”Marketing Science, 12 (Fall), 395-414.
Helsen, Kristiaan and David Schmittlein (1992), “How Does a Product Market’s Typical Price-Promotion Pattern Affect the Timing of Households’ Purchases? An Empirical Study Using UPC Scanner Data,”Journal of Retailing, 68 (Fall), 316-338.
Helsen, Kristiaan and David Schmittlein (1992), “Some Characterizations of Stockpiling Behavior Under Uncertainty,”Marketing Letters, 3 (January), 5-16.
Helsen, Kristiaan and Paul E. Green (1991), “A Computational Study of Replicated Clustering with an Application to Market Segmentation,”Decision Sciences, 22 (Nov.), 1124-1141.
Green, Paul E. and Kristiaan Helsen (1989),“Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study,”Journal of Marketing Research, 26 (August), 346-350.
Gatignon, Hubert, Erin Anderson, and Kristiaan Helsen (1989), “Competitive Reactions to Market Entry: Explaining Interfirm Differences,”Journal of Marketing Research, 26 (Feb.), 44-55.
Green, Paul E., Kristiaan Helsen, and Bruce Shandler (1988), “Conjoint Internal Validity under Alternative Profile Presentations,”Journal of Consumer Research, 15 (Dec.), 392-397.
BOOK CHAPTERSHelsen, Kristiaan, “Pricing in the Global Marketplace” inThe SAGE Handbook of International Marketing, Kotabe M. & Helsen K. (eds.), Sage Press, 2009, pp. 361-373.
Gielens, Katrijn, Kristiaan Helsen, and Marnik G. Dekimpe, “International Entry Strategies,” inHandbook of Marketing Strategy, Shankar V. & Carpenter, G.S., (eds.), Edward Elgar, UK, 2012, pp. 391-411.
Reiss, Philipp, Oliver P. Heil, Kristiaan Helsen, and Michael Grund, “Limited Editions: Harvesting Extra Willingness-to-Pay by Optimizing Les at the Category Level,” in The Art and Science of Luxury: An Asian Perspective, C2 Design.
BOOKSMasaaki Kotabe and Kristiaan Helsen (2020),Global Marketing Management, New York, NY: John Wiley (8th edition).
Masaaki Kotabe and Kristiaan Helsen (2009), The SAGEHandbook of International Marketing, Sage Press.