Prof. Jia LIU
Assistant Professor jialiu@ust.hk

Personal Homepage


Academic qualification
PhD Columbia university
MS Columbia University
MS Michigan State University
BS Tianjin University

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RESEARCH INTERESTS Substantive: Consumer Online Search, Advertising, Loyalty Programs, Behavioral Economics, Recommendation System, User Generated Content, Social Network, Pricing.

Methodological: Topic Modeling, Natural Language Processing, Machine Learning, Deep Neural Network, Bayesian Methods, Causal Inference, Lab/Field Experiments.

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PUBLICATIONS Liu, Jia, Olivier Toubia, and Shawndra Hill, “Content-based Model of Web Search Behavior: An Application to TV Show Search,”Management Science,67 (10), 6378-6398.
- Best paper award at the 2018 China Marketing International Conference
Liu, Jia, and Shawndra Hill (2021), “Moment Marketing: Measuring Dynamics in Cross-channel Ad Effectiveness,”Marketing Science,40(1), January–February, pp. 13–22.
-One of the first few papers accepted by the Marketing Science Frontiers section
Liu, Jia and Asim Ansari (2020) “Understanding Consumer Dynamic Decision Making Under CompetingLoyalty Programs,” Journal of Marketing Research, April,57(3), 422-444.
Liu, Jia, and Olivier Toubia (2020) “Search Query Formation by Strategic Consumers,” Quantitative Marketing and Economics, 18, 155-194.
Liu, Jia and Olivier Toubia (2018) “A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries,” Marketing Science, 37 (6), 930-952.
- Winner, 2018 John Little award for best marketing paper published in Marketing Science, Management Science, or other INFORMS journal
- Finalist, 2018 Frank M. Bass outstanding dissertation award
- Chosen for INFORMS press release by Editor-in-Chief of Marketing Science

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REVIEWING FOREditoral board: Journal of Marketing Research, Marketing Science.