Prof. Joseph C SALVACRUZ
Professor of Business Practice mkjcs@ust.hk

CV


Academic qualification
PhD University of Kentucky, Agricultural Economics/International Trade
M.S. Kansas State University, Economics (Agricultural/Economics/Agribusiness)
B.S. University of the Philippines at Los Banos, Agribusiness Management

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PROFESSIONAL EXPERIENCESenior Consultant, Market Solutions LLC (current)
Visiting Scholar, Hong Kong University of Science and Technology (1999 - 01)
Visiting Professor, China Europe International Business School (1998 - present)
Visiting Scholar, Hong Kong University of Science and Technology (1996 - 97)
Lecturer/Senior Lecturer, University of Auckland (1994 - 01)
Research Associate, University of Kentucky, Center for Agricultural Export Development-International Trade Center (1992-94)
Instructor/Assistant Professor, University of the Philippines at Los Banos (1978-87)
TEACHING INVOLVMENTUndergraduate Program; Post-graduate Program; Executive Education (International Executive MBA [IEMBA], Executive Diploma in Management, Company Specific Programs).

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RESEARCH INTERESTS Strategic marketing management
Food and agribusiness marketing
Branding
International marketing and business
Applied economics/econometrics

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PUBLICATIONS Nason, Stephen, Joseph Salvacruz, and J.P. Stevenson, “Competing Against Bling: How Can Un Understated Watch Standout in China,” Harvard Business Review (2017).
Salvacruz, Joseph C. and Barry W. Bobst, “Lanzones: An Agribusiness Marketing Simulation,” Review of Agricultural Economics 20:2 (Winter 1998) pp. 631-643.
Salvacruz, Joseph C., Book Review of Schaffner, David J., William R. Schroder, and Mary D. Earle, Food Marketing: An International Perspective. Boston: Mc-Graw-Hill, 1998,” European Journal of Marketing . 32:9/10 (1998).
Salvacruz, Joseph C. “Determinants of Agricultural Export Market Potentials: The Case of the US and New Zealand,” Refereed Proceedings of the 1996 American Marketing Association Summer Educators’ Conference. August 1996.
Salvacruz, Joseph C. "Competitiveness of the US and ASEAN in the International Agricultural Market." Journal of Food Distribution Research 27:1(Feb 1996). pp. 81-89.
Salvacruz, Joseph Chu. Technological Progress, Factor Endowments, and International Agricultural Trade. (New York: Garland Publishing, Inc.), 1995.
Salvacruz, Joseph C. and Michael R. Reed. "Technological Progress and International Trade: The Case of the ASEAN LDCs." in Agricultural Competitiveness: Market Forces and Policy Choices. Edited by George H. Peters and Douglas D. Hedley (Vermont: Darmouth Press), 1995. pp. 355-63.

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REVIEWING FORJournal of Food Distribution Research, Agribusiness: An International Journal, International Business Review, Journal of International Food and Agribusiness Marketing, New Zealand Journal of Business.