Prof. Kar Yan TAM
Chair Professor, Information Systems,
Dean of Business and Management kytam@ust.hk




Academic qualification
PhD Purdue University, Management Information Systems
M.S. Purdue University, Computer Science
B.S. University of Illinois, Mathematics and Computer Science

---

ACADEMIC AND PROFESSIONAL EXPERIENCEHong Kong University of Science and TechnologyAssociate Provost and Founding Dean of Students, 2011 - 2016
Founding Dean of Undergraduate Education, 2007 - 2011
Associate Vice-President for Academic Affairs, 2005 - 2007
HKUST Business SchoolAssociate Dean, 1999 - 2006
Chair Professor of Information Systems, Business Statistics and Operations Management
University of Texas, AustinAssistant Professor, 1987 - 1992

---

SELECTED PUBLICATIONS Tam, K. Y., Feng, Y., and Lai, C.L., "Effective Use of Policing System: A Two-Stage Study over the Shakedown Period of System Implementation
The Role of Morality in Digital Piracy: Understanding the Deterrent and Motivational Effects of Moral Reasoning in Different Piracy Contexts," Journal of Association of Information Systems, 20, 5, 2019, 604-628.
Xu Xin, J. Y. L. Thong,K. Y. Tam, “Winning Back Technology Disadopters: Testing a Technology Re-adoption Model in the Context of Mobile Internet Services,”Journal of Management Information Systems, 34, 1, 2017, 102-140.
Hui, W., B. Yoo, V. Choudhary andK. Y. Tam, "Sell by Bundle or Unit?: Pure Bundling versus Mixed Bundling of Information Goods"Decision Support Systems, 53, 3, 2012, 517-525.
Ho, S.Y., Bodoff, D., andTam, K.Y., "Timing of Adaptive Web Personalization and its Effects on Online Consumer Behavior"Information Systems Research, 22, 3, 2011, 660-679
Kwan, S., So, M.,Tam, K. Y., “Applying Randomized Response Technique to Elicit Truthful Responses to Sensitive Questions in IS Research: The Case of Software Piracy Behavior”Information Systems Research, 21,4,2010, 941-959.
Xu, X., Venkatesh,Tam, K. Y., and Hong, S. J., “Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings”Management Science, 56, 8, 2010, 1304-1323.
Tam, K. Y.and S. Y. Ho, “Understanding the Impact of Web Personalization on User Information Processing, Behavior and Judgment”MIS Quarterly, 30, 4, 2006, 865-890.
Hong, S. J. andTam, K. Y., "Understanding the Adoption of Multi-purpose Information Appliances: The Case of Mobile Data Services, "Information Systems Research,17, 2, 2006, 162-179
Tam, K. Y.and S. Y. Ho, "Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective, "Information Systems Research, 16, 3, 2005, 271-291.

---

PUBLIC SERVICESChairman, Curriculum Development Council of EDB
Member, Board of EFMD
Member, AACSB Board of Directors
Member, Hong Kong Productivity Council
Member, Council of Open University of Hong Kong
Member, Banking Review Tribunal of the HKSAR
Member, Anti-Money Laundering and Counter-Terrorist Financing Review Tribunal of the HKSAR

---

CONSULTATIONS AND EXECUTIVE EDUCATIONConsultant, IBM China/Hong Kong; Merrill Lynch(Asia Pacific); Hongkong Telecom; Tele Danmark; Hong Kong Industrial Technology Centre Corporation; Open University of Hong Kong; HSBC; Sun Microsystems; Symantec, PCCW eBusiness Solutions, and OFTA.

---

RESEARCH INTERESTS Electronic Commerce
Big Data
Personalization and HCI