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香港科技大学市场学系老师教师导师介绍简介-Prof. Sang Kyu PARK

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Prof. Sang Kyu PARK
Assistant Professor sangkyu.park@ust.hk

Personal Homepage


Academic qualification
Ph.D. University of Florida
M.Sc. Korea University
B.B.A. Korea University





RESEARCH INTERESTS Consumer decision-making
Decision confidence
Inference-making
Online consumer behavior
New technology
Time and money perception

PUBLICATIONS Park, Sang Kyu and Aner Sela (2020), “Product Lineups: The More You Search, the Less You Find,” Journal of Consumer Research, 47(1), 40-55.






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