Prof. Linying (Sophie) FAN
Assistant Professor sophiefan@ust.hk

CV


Academic qualification
Ph.D.The Hong Kong Polytechnic University
M.Sc.University of Surrey
B.B.A. Avans Hogeschool

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Linying (Sophie) Fan is an assistant professor of marketing at the Hong Kong University of Science and Technology. Her research focuses on how consumers’ judgments and decisions are influenced by socioeconomic factors, interpersonal concerns, and psychological resources. Dr. Fan’s research has been published on top-tier academic journals, such as the Journal of Consumer Research, and the Journal of Association for Consumer Research. And she received the AMA CBSIG rising star award in 2019.

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RESEARCH INTERESTS Resource Availability
Social Influence on Consumer Behavior
Goals and Motivations

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PUBLICATIONS Fan, Linying (Sophie),Xueni (Shirley) Li, andYuwei Jiang (2019), "Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers,"Journal of Consumer Research, 46 (1), 82–98.

Fan, Linying (Sophie) and Yuwei Jiang (2018), "Don't Surprise Me: How Social Relationships Shape Consumers’ Attitudes toward Probabilistic Selling,"Journal of the Association for Consumer Research, 3 (3), 440-50.