Prof. Ying ZHAO
Associate Professor mkyzhao@ust.hk

CV


Academic qualification
PhD University of California, Berkeley
BEng Beijing Institute of Technology

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RESEARCH INTERESTS Competitive marketing strategy
Consumer choice dynamics
Media consumption and production behavior

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PUBLICATIONS Yang Shi and Ying Zhao (2019), “Modeling Advertisers' Willingness to Pay in TV Commercial Slot Auctions,”Journal of Interactive Marketing,48, 120-133.
Yi Zhao, Sha Yang, Vishal Narayan, and Ying Zhao (2013), "Modeling Consumer Learning from Online Product Reviews,"Marketing Science, 32 (1), 153-169.
Yi Zhao, Ying Zhao, and Kris Helsen (2011), “Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics in the Wake of Product Harm Crisis,”Journal of Marketing Research, 48(2).
Sha Yang, Yi Zhao, Tulin Erdem, and Ying Zhao (2010), “Modeling Behavioral Interaction,”Journal of Marketing Research,47(3), 470-484.
Yi Zhao, Ying Zhao, and Inseong Song (2009), “Predicting New Customer’s Risk Type in the Credit Card Market,”Journal of Marketing Research, 46, no. 4.
Liang Guo and Ying Zhao (2009), “Voluntary Quality Disclosure and Market Interaction,”Marketing Science, pp.488-501.
Yuxin Chen, Sha Yang, and Ying Zhao (2008), “A Model of Consumer Brand Choice with Negotiated Prices,”Management Science, 54(3), 538-549.
Ying Zhao (2006), “Price Dispersion in the Grocery Market,”Journal of Business, 79, 1175-1192.
J. Miguel Villas-Boas and Ying Zhao (2005), “Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace,”Journal of Marketing Research, 42, 83-95.
Tulin Erdem, Ying Zhao, and Ana Valenzuela (2004), “Performance of Store Brands: A Cross-Country Analysis of Consumer Store Brand Preferences, Perceptions, and Risk,”Journal of Marketing Research, 41, 86-115.
“Structural Applications of the Discrete Choice Model,” with Jean-Pierre Dube, P. Chintagunta, B. Bronneberg, R. Goettler, A. Petrin, P.B. Seetharaman, K. Sudhir, R. Thomadsen,Marketing Letters, 2002, 3, 207-220.

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REVIEWING FORMarketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Journal of Economic Psychology, Journal of Retailing, Naval Research Logistics.