Prof. Wenbo WANG
Associate Professor wenbowang@ust.hk

CV


Academic qualification
PhD New York University
MA Peking University
BA Peking University

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RESEARCH INTERESTS Topic: Marketing-AI Interface, Social Media, User-Generated-Content, Living Streaming, Content Marketing, P2P Finance, Sustainability
Methodology: Unstructured Big Data, Moment-to-Moment Data, Video Data, Machine Learning, Natural/Field Experiments, Empirical Models

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PUBLICATIONS Qiang Zhang, Wenbo Wang, and Yuxin Chen (2020) “In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments,” Marketing Science, 39 (2), 285-295, Lead Article (authorship in reverse alphabetical order).
- One of the few selected inMarketing Science Frontiers
Monica Wadhwa, C. Kim, A. Chattopadhyay, and Wenbo Wang (2019), “Unexpected Framing Effect: Impact of Framing a Product Benefit as Unexpected Product Desire,” Journal of Consumer Research,46 (2), 223-245.
Song Yao, Wenbo Wang, and Yuxin Chen (2017), “TV Channel Search and Commercial Breaks,” Journal of Marketing Research, 54 (5), 671-686, Lead Article (authorship in reverse alphabetical order).
- Winner of Early Career Award, Research Grants Council of the Hong Kong Government, 2013
Wenbo Wang, Aradhna Krishna, and Brent McFerran (2017),“Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms,” Journal of Marketing Research, 54 (3), 478-494.
Stephan Seiler, Song Yao, and Wenbo Wang (2017), “Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment,”Marketing Science, 36 (6), 838–861.
Wenbo Wang, Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,”Journal of Consumer Research, 37(June), 80-97.
Monica Wadhwa, A. Chattopadhyay, Christine Kim, and Wenbo Wang (2019), “How to Market a Product’s Unexpected Benefit,” Harvard Business Review, June 13.