助推目标实现：时间标记的动力效应

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赵晓颖, 李爱梅(

), 王海侠(

)

暨南大学管理学院, 广州 510632

收稿日期:2018-10-24出版日期:2019-07-15发布日期:2019-05-22
通讯作者:李爱梅,王海侠E-mail:tliaim@jnu.edu.cn;whxpsy@pku.edu.cn

基金资助:* 国家自然科学基金项目(71571087);国家自然科学基金项目(71801109);广东省自然科学基金重大项目(2017A030308013)

Nudging goal attainment: The motivating effects of temporal landmarks

ZHAO Xiaoying, LI Aimei(

), WANG Haixia(

)

Management School, Jinan University, Guangzhou 510632, China

Received:2018-10-24Online:2019-07-15Published:2019-05-22
Contact:LI Aimei,WANG Haixia E-mail:tliaim@jnu.edu.cn;whxpsy@pku.edu.cn

摘要/Abstract

摘要： 时间标记是指日常生活中所有突出的独特性事件。个体在经历当下的时间标记或期待未来的时间标记时, 其追求目标的动机水平得到提高, 并表现出更多的目标相关行为, 即时间标记具有一种动力效应。时间标记可能增加了个体对不同时间自我之间的分离感, 继而通过自我效能感、保持一致的自我形象、损失规避及缩小差距等心理过程提高追求目标的动机。未来研究应进一步探讨时间标记在动力效应中的角色定位及动力效应的持续时间、探究时间标记动力效应的普适性、检验可能的心理机制并在实践领域开展时间标记助推行为决策的应用研究。

图/表 1

图1时间标记动力效应的心理机制注：横轴为时间线, $\bigtriangledown$ 代表时间标记。

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