| 基于实验经济学的中介价格信息掌握对二手房议价效率影响 |
| 张红1,2, 李林峻1,2, 李维娜3 |
| 1. 清华大学 恒隆房地产研究中心, 北京 100084; 2. 清华大学 城镇化与产业发展研究中心, 北京 100084; 3. 香港恒生管理学院 会计系, 香港 999077 |
| Effect of broker price information mastering on resale housing bargaining efficiency: A study based on experimental economics |
| ZHANG Hong1,2, LI Linjun1,2, LI Vera3 |
| 1. Hang Lung Center for Real Estate, Tsinghua University, Beijing 100084, China; 2. Center for Urbanization and Industrial Development, Tsinghua University, Beijing 100084, China; 3. Department of Accountancy, Hang Seng Management College, Hong Kong 999077, China |
摘要:
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| 摘要研究中介价格信息掌握对二手房议价效率的影响有助于提升中介服务质量，推动二手房市场的健康发展。该文基于实验经济学研究了中介价格信息掌握对二手房议价效率的影响。提出中介价格信息掌握程度的测算公式，从买方、卖方、中介及总体的角度确定二手房议价效率的评价方式，结合现实二手房市场特点，设计并实施二手房议价实验，利用实验数据对中介价格信息掌握程度和二手房议价效率之间的影响关系进行分析。研究结果表明：中介价格信息掌握程度对买方议价效率没有显著影响，提高中介价格信息掌握程度能够显著提升卖方议价效率、中介议价效率和总体议价效率；中介价格信息掌握程度每提高1%，将推动卖方议价效率、中介议价效率、总体议价效率分别上升2.27%、0.69%、0.73%。 | |||
| 关键词 ：价格信息掌握,二手房,议价效率,实验经济学 | |||
| Abstract：Experimental economics was used to study the effect of broker price information mastering on resale housing bargaining efficiency. The formulae for broker price information mastering and resale housing bargaining efficiency were developed with experiments then run to study the relationship between the broker price information mastering and resale housing bargaining efficiency. The results show that the broker price information mastering has no significant impact on the buyer bargaining efficiency and that improving the broker price information mastering increases the seller's bargaining efficiency by 2.27%, the broker's bargaining efficiency by 0.69% and the overall bargaining efficiency by 0.73%. | |||
| Key words：price information masteringresale housingbargaining efficiencyexperimental economics | |||
| 收稿日期: 2016-02-25 出版日期: 2017-04-19 | |||
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| 引用本文: |
| 张红, 李林峻, 李维娜. 基于实验经济学的中介价格信息掌握对二手房议价效率影响[J]. 清华大学学报（自然科学版）, 2017, 57(4): 421-425,431. ZHANG Hong, LI Linjun, LI Vera. Effect of broker price information mastering on resale housing bargaining efficiency: A study based on experimental economics. Journal of Tsinghua University(Science and Technology), 2017, 57(4): 421-425,431. |
| 链接本文: |
| http://jst.tsinghuajournals.com/CN/10.16511/j.cnki.qhdxxb.2017.25.015或 http://jst.tsinghuajournals.com/CN/Y2017/V57/I4/421 |
图表:
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| 表1 实验分组设置 |
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| 表2 实验数据结果描述性统计 |
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| 图1 各实验组二手房议价效率 |
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| 表3 中介价格信息掌握程度与二手房议价效率的回归结果 |
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