具身认知视角的饮食消费行为——基于心理模拟“具身”方式

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熊素红¹(

), 孙洪杰², 陆佶³, 姚琦⁴, 张全成⁵

1 重庆工商大学商务策划学院, 重庆 400067
2 海南大学管理学院, 海口 570228
3 Faculty of Agriculture, Dalhousie University, Truro, Nova Scotia, Canada B2N 5E3
4 重庆交通大学经济与管理学院, 重庆 400074
5 四川师范大学商学院, 成都 610101

收稿日期:2019-04-19出版日期:2020-03-15发布日期:2020-01-18
通讯作者:熊素红E-mail:xiong@ctbu.edu.cn

基金资助:* 国家自然科学基金项目(71472018);国家自然科学基金项目(71772021);国家自然科学基金项目(71672120);教育部规划基金项目(17YJAZH096);重庆市基础研究与前沿探索项目(cstc2018jcyjAX0044);重庆市社会科学规划重点项目(2018ZDGL06)

Eating behavior from the perspective of embodied cognition: Based on the mental simulation approach

XIONG Suhong¹(

), SUN Hongjie², LU Ji³, YAO Qi⁴, ZHANG Quancheng⁵

1 School of Business Planning, Chongqing Technology and Business University, Chongqing 400067, China
2 Management School, Hainan University, Haikou 570228, China
3 Faculty of Agriculture, Dalhousie University, Truro, Nova Scotia, Canada
4 School of Economics and Management, Chongqing Jiaotong University, Chongqing 4000074, China
5 Business School, Sichuan Normal University, Chengdu 610101, China

Received:2019-04-19Online:2020-03-15Published:2020-01-18
Contact:XIONG Suhong E-mail:xiong@ctbu.edu.cn

摘要/Abstract

摘要： 随着具身认知理论的发展, 基于心理模拟“具身”方式的饮食消费行为研究得到了一些新颖、有趣的研究结果, 为过食与肥胖、食品营销等问题的解决提供了新视角。心理模拟既能促进进食也能抑制进食; 心理模拟容易性因素与动机性因素是影响心理模拟程度的两大类主要前因变量; 未来需要进一步探索心理模拟的容易性因素与动机性因素、心理模拟提高消费欲望与产生腻厌反应的边界条件, 以及利用心理模拟探讨肥胖高危人群——高奖赏敏感性个体过食的深层次内在机制等。

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