) 1 浙江工业大学管理学院
2 浙江工业大学教育科学与技术学院
3 浙江工业大学政治与公共管理学院, 杭州 310023
收稿日期:2018-05-11出版日期:2019-06-15发布日期:2019-04-22通讯作者:江程铭E-mail:jiangchengming@zjut.edu.cn基金资助:国家自然科学基金面上项目(71571164);浙江省自然科学基金面上项目(LY19C090003);浙江省自然科学基金面上项目(LY17G010009);教育部社科项目资助(16YJC840006)Descriptive norms promote willingness to voluntarily donate blood rather than actual blood donation
XIE Kai-Jie1,2, MA Jia-Tao1, HE Quan3, JIANG Cheng-Ming1() 1 School of Management, Zhejiang University of Technology, Hangzhou 310023, China
2 College of Education, Zhejiang University of Technology, Hangzhou 310023, China
3 School of Politics and Public Administration, Zhejiang University of Technology, Hangzhou 310023, China
Received:2018-05-11Online:2019-06-15Published:2019-04-22Contact:JIANG Cheng-Ming E-mail:jiangchengming@zjut.edu.cn摘要/Abstract
摘要： 描述性规范指大多数人的做法对他人态度和行为的影响。本研究试图利用描述性规范改变公众的义务献血意愿和行为。研究由两个相似实验组成。实验1发现描述性规范促进了被试义务献血的意愿, 但并没有影响实际献血行为; 实验2在实验1的基础上试图通过增加短信提醒来促进义务献血行为, 但是结果同样显示描述性规范促进了被试的献血意愿而非行为。本文对此原因进行了讨论。
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