善因营销对消费者态度的影响及其理论解释

删除或更新信息，请邮件至freekaoyan#163.com(#换成@)

本站小编 Free考研考试/2022-01-01

骆紫薇¹^,², 吕林祥²(

)

1暨南大学企业发展研究所
2暨南大学管理学院, 广州 510632

收稿日期:2018-05-10出版日期:2019-04-15发布日期:2019-02-22
通讯作者:吕林祥E-mail:lvlinxiang@126.com

基金资助:* 国家自然科学基金青年项目(71602072);教育部人文社会科学研究项目(14YJC630094);广东省普通高校人文社会科学重点研究基地暨南大学企业发展研究所2015年度创新培育项目(2015CP06);广东省普通高校人文社会科学重点研究基地暨南大学企业发展研究所经费资助

The influence of cause-related marketing on consumers' attitude and its theoretical explanation

LUO Ziwei¹^,², Lü Linxiang²(

)

1 The Institute of Enterprise Development
2 School of Management, Jinan University, Guangzhou 510632, China

Received:2018-05-10Online:2019-04-15Published:2019-02-22
Contact:Lü Linxiang E-mail:lvlinxiang@126.com

[1]	江若尘, 郑玲 . ( 2017). 善因营销的捐赠水平与消费者态度: 一个有中介的调节效应模型检验. 心理学报, 49, (5), 692-698. doi: 10.3724/SP.J.1041.2017.00692 URL
[2]	骆紫薇, 黄晓霞, 陈斯允, 卫海英, 杨德峰 . ( 2017). 企业为何履行社会责任却落得“伪善”名声?——企业社会责任类型和感知品牌伪善间的关系. 心理科学进展, 25, (10), 1642-1655.
[3]	Andrews M., Luo X. M., Fang Z., & Aspara J . ( 2014). Cause marketing effectiveness and the moderating role of price discounts. Journal of Marketing, 78, (6), 120-142. doi: 10.1509/jm.14.0003 URL
[4]	Aquino K., Freeman D., Reed Ii A., Lim V. K. G., & Felps W . ( 2009). Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality. Journal of Personality and Social Psychology, 97, (1), 123-141. doi: 10.1037/a0015406 URLpmid: 19586244
[5]	Baghi I., Rubaltelli E., & Tedeschi M . ( 2009). A strategy to communicate corporate social responsibility: Cause related marketing and its dark side. Corporate Social Responsibility and Environmental Management, 16, (1), 15-26. doi: 10.1002/csr.174 URL
[6]	Barclay P . ( 2006). Reputational benefits for altruistic punishment. Evolution and Human Behavior, 27, (5), 325-344. doi: 10.1016/j.evolhumbehav.2006.01.003 URL
[7]	Barone M. J., Miyazaki A. D., & Taylor K. A . ( 2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another?. Journal of the Academy of Marketing Science, 28, (2), 248-262. doi: 10.1177/0092070300282006 URL
[8]	Barone M. J., Norman A. T., & Miyazaki A. D . ( 2007). Consumer response to retailer use of cause-related marketing: Is more fit better? . Journal of Retailing, 83, (4), 437-445. doi: 10.1016/j.jretai.2007.03.006 URL
[9]	Basil D.Z., &Herr P.M . ( 2006). Attitudinal balance and cause-related marketing: An empirical application of balance theory. Journal of Consumer Psychology, 16, (4), 391-403. doi: 10.1207/s15327663jcp1604_10 URL
[10]	Bester S., &Jere M.G . ( 2012). Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention. Journal of Database Marketing and Customer Strategy Management, 19(4), 286-293. doi: 10.1057/dbm.2012.26 URL
[11]	Blau P.M . ( 1964). Exchange and power in social life. New York:Wiley.
[12]	Chang C.T., &Cheng Z.H . ( 2015). Tugging on heartstrings: Shopping orientation, mindset, and consumer responses to cause-related marketing. Journal of Business Ethics, 127, (2), 337-350. doi: 10.1007/s10551-014-2048-4
[13]	Chowdhury T.G., &Khare A. ( 2011). Matching a cause with self-schema: The moderating effect on brand preferences. Psychology & Marketing, 28, (8), 825-842. doi: 10.1002/mar.20414 URL
[14]	Elving W. J.L . ( 2013). Scepticism and corporate social responsibility communications: The influence of fit and reputation. Journal of Marketing Communications, 19, (4), 277-292. doi: 10.1080/13527266.2011.631569 URL
[15]	Eroglu S. A., Machleit K. A., & Davis L. M . ( 2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology & Marketing, 20, (2), 139-150. doi: 10.1002/mar.10064 URL
[16]	Folse J. A. G., Niedrich R. W., & Grau S. L . ( 2010). Cause-relating marketing: The effects of purchase quantity and firm donation amount on consumer inferences and participation intentions. Journal of Retailing, 86, (4), 295-309. doi: 10.1016/j.jretai.2010.02.005 URL
[17]	Gneezy A., Gneezy U., Riener G., & Nelson L. D . ( 2012). Pay-what-you-want, identity, and self-signaling in markets. Proceedings of the National Academy of Sciences of the United States of America, 109, (19), 7236-7240. doi: 10.1073/pnas.1120893109 URLpmid: 22529370
[18]	Grau S.L., &Folse J. A.G . ( 2007). Cause-related marketing (CRM). Journal of Advertising, 36, (4), 19-33.
[19]	Griskevicius V., Tybur J. M., & Van, Den. Bergh. B . ( 2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98, (3), 392-404. doi: 10.1037/a0017346 URLpmid: 20175620
[20]	Grohmann B., &Bodur H.O . ( 2015). Brand social responsibility: Conceptualization, measurement, and outcomes. Journal of Business Ethics, 131, (2), 375-399. doi: 10.1007/s10551-014-2279-4 URL
[21]	Grolleau G., Ibanez L., & Lavoie N . ( 2016). Cause-related marketing of products with a negative externality. Journal of Business Research, 69, (10), 4321-4330. doi: 10.1016/j.jbusres.2016.04.006 URL
[22]	Guerreiro J., Rita P., & Trigueiros D . ( 2015). Attention, emotions and cause-related marketing effectiveness. European Journal of Marketing, 49, (11-12), 1728-1750. doi: 10.1108/EJM-09-2014-0543 URL
[23]	Guerreiro J., Rita P., & Trigueiros D . ( 2016). A text mining-based review of cause-related marketing literature. Journal of Business Ethics, 139, (1), 111-128. doi: 10.1007/s10551-015-2622-4 URL
[24]	Hanks L., Line N. D., & Mattila A. S . ( 2016). The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants. Journal of Hospitality Marketing & Management, 25, (5), 547-562. doi: 10.1080/19368623.2015.1046536 URL
[25]	He H. W., Zhu W. C., Gouran D., & Kolo O . ( 2016). Moral identity centrality and cause-related marketing: The moderating effects of brand social responsibility image and emotional brand attachment. European Journal of Marketing, 50, (1-2), 236-259.
[26]	Heider F. . ( 1958). The psychology of interpersonal relations. New York: Wiley.
[27]	Hou J. D., Du L.Y., & Li J. F . ( 2008). Cause's attributes influencing consumer's purchasing intention: Empirical evidence from china. Asia Pacific Journal of Marketing and Logistics, 20, (4), 363-380. doi: 10.1108/13555850810909704 URL
[28]	Huertas-García R., Lengler J., & Consolación-Segura C . ( 2017). Co-branding strategy in cause-related advertising: The fit between brand and cause. Journal of Product & Brand Management, 26, (2), 135-150.
[29]	Kerra A.H., &Das N. ( 2013). Thinking about fit and donation format in cause marketing: The effects of need for cognition. Journal of Marketing Theory & Practice, 21, (1), 103-112. doi: 10.2753/MTP1069-6679210107 URL
[30]	Kim J.E., &Johnson K. K.P . ( 2013). The impact of moral emotions on cause-related marketing campaigns: A cross- cultural examination. Journal of Business Ethics, 112, (1), 79-90. doi: 10.1007/s10551-012-1233-6 URL
[31]	Koschate-Fischer N., Stefan I. V., & Hoyer W. D . ( 2012). Willingness to pay for cause-related marketing: The impact of donation amount and moderating effects.[J] ournal of Marketing Research, 49, (6), 910-927.
[32]	Lacetera N., &Macis M. ( 2010). Do all material incentives for pro-social activities backfire? The response to cash and non-cash incentives for blood donations. Journal of Economic Psychology, 31, (4), 738-748. doi: 10.1016/j.joep.2010.05.007 URL
[33]	Lafferty B.A . ( 2007). The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility. Journal of Business Research, 60, (5), 447-453. doi: 10.1016/j.jbusres.2006.09.030 URL
[34]	Lafferty B. A., Lueth A. K., & Mccafferty R . ( 2016). An evolutionary process model of cause-related marketing and systematic review of the empirical literature. Psychology & Marketing, 33, (11), 951-970. doi: 10.1002/mar.20930 URL
[35]	Luo X.M., &Bhattacharya C.B . ( 2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70, (4), 1-18.
[36]	Madrigal R., &Boush D.M . ( 2008). Social responsibility as a unique dimension of brand personality and consumers' willingness to reward. Psychology & Marketing, 25, (6), 538-564. doi: 10.1002/mar.20224 URL
[37]	Mcwilliams A., &Siegel D. ( 2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26, (1), 117-127. doi: 10.5465/AMR.2001.4011987 URL
[38]	Mohr L. A., Webb D. J., & Harris K. E . ( 2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior. Journal of Consumer Affairs, 35, (1), 45-72.
[39]	Moosmayer D.C., &Fuljahn A. ( 2010). Consumer perceptions of cause related marketing campaigns. Journal of Consumer Marketing, 27, (6), 543-549. doi: 10.1108/07363761011078280 URL
[40]	Moosmayer D.C., &Fuljahn A. ( 2013). Corporate motive and fit in cause related marketing. Journal of Product & Brand Management, 22, (3), 200-207. doi: 10.1108/JPBM-04-2012-0125 URL
[41]	Müller S. S., Fries A. J., & Gedenk K . ( 2014). How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing. International Journal of Research in Marketing, 31, (2), 178-191. doi: 10.1016/j.ijresmar.2013.09.005
[42]	Namkung Y., &Jang S.C . ( 2010). Effects of perceived service fairness on emotions, and behavioral intentions in restaurants. European Journal of Marketing, 44, (9-10), 1233-1259. doi: 10.1108/03090561011062826 URL
[43]	Pharr J.R., &Lough N.L . ( 2012). Differentiation of social marketing and cause-related marketing in us professional sport. Sport Marketing Quarterly, 21, (2), 91-103.
[44]	Porter M.E., &Kramer M.R . ( 2011). The big idea: Creating shared value. How to reinvent capitalism—and unleash a wave of innovation and growth. Harvard Business Review, 89, (1-2), 62-77.
[45]	Rifon N. J., Choi S. M., Trimble C. S., & Li H. R . ( 2004). Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive. Journal of Advertising, 33(1), 29-42. doi: 10.1080/00913367.2004.10639151 URL
[46]	Ryan R.M., &Deci E.L . ( 2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. The American Psychologist, 55, (1), 68-78.
[47]	Savary J., Goldsmith K., & Dhar R . ( 2015). Giving against the odds: When tempting alternatives increase willingness to donate. Journal of Marketing Research, 52, (1), 27-38. doi: 10.1509/jmr.13.0244 URL
[48]	Singh S., Kristensen L., & Villaseñor E . ( 2009). Overcoming skepticism towards cause related claims: The case of Norway. International Marketing Review, 26, (3), 312-326. doi: 10.1108/02651330910960807 URL
[49]	Torelli C. J., Monga A. B., & Kaikati A. M . ( 2012). Doing poorly by doing good: Corporate social responsibility and brand concepts.[J] ournal of Consumer Research, 38, (5), 948-963. doi: 10.1086/660851 URL
[50]	Vanhamme J., Lindgreen A., Reast J., & Popering N. V . ( 2012). To do well by doing good: Improving corporate image through cause-related marketing. Journal of Business Ethics, 109, (3), 259-274.
[51]	Varadarajan P.R., &Menon A. ( 1988). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of Marketing, 52, (3), 58-74. doi: 10.2307/1251450 URL
[52]	Winterich K.P., &Barone M. ( 2011). Warm glow or cold, hard cash? Social identity effects on consumer choice for donation versus discount promotions. Journal of Marketing Research, 48, (5), 855-868. doi: 10.2307/23033524 URL
[53]	Youn S., &Kim H. ( 2018). Temporal duration and attribution process of cause-related marketing: Moderating roles of self-construal and product involvement. International Journal of Advertising, 37, (2), 217-235. doi: 10.1080/02650487.2016.1225332 URL
[54]	Zdravkovic S., Magnusson P., & Stanley S. M . ( 2010). Dimensions of fit between a brand and a social cause and their influence on attitudes. International Journal of Research in Marketing, 27, (2), 151-160. doi: 10.1016/j.ijresmar.2010.01.005