李伯莹 博士 诺丁汉大学商学院（中国）市场营销助理教授，学院高级导师
宁波诺丁汉大学



联系方式 办公室
行政楼255室

校园
宁波诺丁汉大学

地址
浙江省宁波市泰康东路199号

电话
+86 (0) 574 8818 0000 转 8918

邮箱
boying.li@nottingham.edu.cn



学历
博士学位 诺丁汉大学商学院（中国）
学士学位 诺丁汉大学商学院（中国）

个人简介
李伯莹博士（Belle）目前是宁波诺丁汉大学市场营销助理教授。她已在ABS 4级，ABS 3级和ABS 2级期刊以及知名的国际会议上发表文章。李伯莹还在包括Information & Management,International Journal of Production Research,Industrial Management & Data Systems和Internet Research等权威杂志作为评论作者撰文。


发表文章
Peer-reviewed Journal ArticlesWangyue Zhou, Zayyad D. Tsiga, Boying Li, Shuning Zheng, Shuli Jiang (Accepted) What influence users’ e-finance continuance intention? The moderating role of trust,Industrial Management and Data Systems(SCI, ABS 2).
Alain Yee-Loong Chong, Ewelina Lacka, Boying Li, and Hing Kai Chan (Accepted) The role of social media in enhancing guanxi and perceived e-commerce institutional mechanisms effectiveness in online marketplace,Information & Management(SCI, SSCI, ABS 3, ABDC A*).
Fangfang Hou, Boying Li, Alain Yee-Loong Chong, Natalia Yannopoulou, Martin Liu, and Eugene Ch’ng (2017) Understanding and predicting what influence online product sales? A neural network approach.Production Planning & Control, 28 (11-12): 964-975.(SCI, ABS 3, ABDC B)
Boying Li, Eugene Ch’ng, Alain Yee-Loong Chong, and Haijun Bao (2016) Predicting online e-marketplace sales performances: A big data approach.Computers & Industrial Engineering,101: 565-571.(SCI, EI, ABS 2)
Haijun Bao, Boying Li, Jiaying Shen, Fangfang Hou (2016) Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms.Industrial Management & Data Systems (IMDS),116 (8): 1759 – 1778. (SCI, ABS 2)
Alain Yee-Loong Chong, Boying Li, Eric W. T. Ngai, Eugene Ch’ng, Filbert Lee (2016) Predicting online product sales via online reviews, sentiments, and promotion strategies: A big data architecture and neural network approach.International Journal of Operations and Production Management (IJOPM), 36 (4): 358-383. (SSCI, ABS 4, ABDC A)
Alain Yee-Loong Chong, Eugene Ch’ng, Martin J. Liu and Boying Li (2015) Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews.International Journal of Production Research (IJPR),1-15.(SCI, ABS 3, ABDC A)
Book ChaptersAnders Örtenblad, Ziyun Fan, Chenghao Peng, and Boying Li, et al. (2013) Putting the learning organization into context: contributions from previous works. In Örtenblad, A. (Ed.) Handbook of Research on the Learning Organization: Adaptation and Context. Edward Elgar Publishing.
Reports“Consumption intention in live streaming: Flow theory and swift guanxi”, co-authored with Fangfang Hou, Zhengzhi Guan and Alain Yee-Loong Chong, presented at the JAIS Theory Development Workshop on December 10, 2017 in Seoul, South Korea.
“Understanding the dissemination of online rumour message in social media: The roles of emotions and information ambiguity”, co-authored with Alain Yee-Loong Chong, awarded with scholarship and presented at the SIG ADIT DIGIT Workshop on December 10, 2017 in Seoul, South Korea.
“Understanding Twitter as an Information Resource for Eating Disorders: Towards a Model of Mental Health Information in Un-Moderated Social Media”, presented at IAPS workshop: Health and Nutrition in China, on June 16, 2017 in University of Nottingham Ningbo China.
“Understanding the diffusion of electronic word-of-mouth on social networking sites”, presented at Pacific Asia Conference on Information Systems 2015 Doctoral Consortium, on July 6, 2015 in Singapore.
Conference presentationsBoying Li and Martin J. Liu (Accepted) When service recovery becomes visible: Effects of recovery strategies on electronic word-of-mouth receiver. 2018 International Conference on Information Resources Management (Conf-IRM), Ningbo, China, 4-6 June, 2018.
Teng Ma, Fangfang Hou, Zhengzhi Guan, Boying Li, and Alain Yee-Loong Chong (Accepted) Importance of community influence and marketer message on brand value co-creation: A study in social commerce. 2018 International Conference on Information Resources Management (Conf-IRM), Ningbo, China, 4-6 June, 2018
Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong, and Xiaodie Pu (2017) Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability. The 21st Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, 16-20 July, 2017.
Fangfang Hou, Alain Yee-Loong Chong, and Boying Li (2016) Factors determining a firm’s innovativeness: an empirical study of Chinese e-commerce industry. The 20th Pacific Asia Conference on Information Systems (PACIS 2016), Chiayi, Taiwan, 27 June- 1 July, 2016.
Boying Li, Alain Yee-Loong Chong and Eugene Ch’ng (2015) What triggers sharing in viral marketing? The role of emotion and social feature. The 19th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, 5-9 July, 2015.
Boying Li, Martin J. Liu, Alain Yee-Loong Chong, Filbert Lee and Eugene Ch’ng (2015) The Role of Service Recovery in Negative Word of Mouth Communication. The 9th International Conference on Operations and Supply Chain Management, Ningbo, P.R. China, 12-15 July, 2015, pp. 199-203.
Boying Li, Ke Li, Meijiang Li, Wen Li, Youran Liu (2015) How does computer-mediated communication influence e-commerce repurchase intention? The role of perceived effectiveness of ecommerce institutional mechanism. The 9th International Conference on Operations and Supply Chain Management, Ningbo, P.R. China, 12-15 July, 2015.
Mengdi Li, Eugene Ch’ng, Boying Li, and Shunyi Zhai (2015) Social-cultural monitoring of smart cities using big data methods: Alcohol consumption and sentiments. The 3rd International Conference on Smart Sustainable City and Big Data (ICSSC), Shanghai, P.R. China, 27-28 July, 2015.
Mengdi Li, Eugene Ch’ng, Shunyi Zhai, Boying Li, and Simon See (2015) Monitoring alcohol consumption and online sentiment using big data. The 9th International Conference on Operations and Supply Chain Management, Ningbo, 12-15 July, 2015, pp. 193-198.