罗君 博士 诺丁汉大学商学院（中国）本科生教育副主任， 营销和创业学副教授
宁波诺丁汉大学



联系方式 办公室
行政楼249室

校园
宁波诺丁汉大学

地址
浙江省宁波市泰康东路199号

电话
+86 (0) 574 8818 0000 转 9264

邮箱
maria.luo@nottingham.edu.cn



学历
博士学位 宁波诺丁汉大学
硕士学位 宁波诺丁汉大学

个人简介
罗君博士是市场营销与创业学副教授。她的研究领域是服务营销。她与人合著的研究成果出现在营销和管理期刊上，包括《商业研究杂志》、《国际生产经济学杂志》和《亚太地区消费者研究进展》等。自2011年起，她一直在诺丁汉大学商学院（中国）教授各种营销模块。


教学
营销策略
市场营销组合管理
广告和营销传媒
创新经济学


研究方向
罗君博士的研究兴趣包括两部分。在B2C环境下，她的研究主要集中在客户关系管理、服务恢复、E-WoM和客户攻击行为等方面。在B2B领域，她的研究兴趣主要集中在服务创新、服务化战略和绿色生产。


发表文章
Referred Journal Article:
Luo, J. #*, Dey, B.L., Yalkin, C., Sivarajah, U., Punjaisri, K., Huang, Y.A. and Yen, D.A., (2018). Millennial Chinese consumers' perceived destination brand value. Journal of Business Research. (SSCI, ABS 3)
Yuan, R., Liu, M. J., Luo, J. #* and Yen, D. Reciprocal Transfer of Brand Identity and Image Associations Arising From Higher Education Brand Extensions”, Journal of Business Research (JBR), 2016, 69(8):3069-3076 (SSCI, ABS 3)
Luo, J. #*, Liu, M. J. Yuan, R.Z. and Yannopoulou, N. Does it Matter who should be Blamed? Minimizing Customer Aggression When Service Failed. Asia-Pacific Advances in Consumer Research, 2015, 11: 187-188 (ABS Level 2)
Luo, J. #*, Liu, M. J., and Yuan, R.Z. (The Moderating Effect of Customer Skepticism, Group Empowerment, Face Losing and Emotional Contagion on Customers' Aggressive Behaviors. Advances in Consumer Research, 2015, 43: 626-627 (ABS Level 2)
Chong, A.Y.L., Liu, M. J., Luo, J. #* and Ooi, K.B. Predicting RFID adoption in healthcare supply chain from the perspectives of users", International Journal of Production Economics (IJPE), 2015, 159: 66-75 (SCI, ABS Level 3)
Yuan, R.Z., Liu, M. J., Luo, J. #*and Chong, A.Y. L. Conceptualizing Customer Perceived Green Value as a Second-order Construct. Asia-Pacific Advances in Consumer Research, 2015, 11: 291-292. (ABS Level 2)
Luo, J. #*, Liu, M. J. and Yuan, R.Z. The roles of legitimacy concerns, authenticity and income level in international supermarkets. Asia-Pacific Advances in Consumer Research, 2015, 11: 189-190 (ABS Level 2)
Luo, J. #*, Chong, A. Ngai, E. and Liu, M. J. Green Supply Chain Collaboration Implementation in China: The Mediating Role of Guanxi, Transportation Research Part E: Logistics and Transportation Review, 2014, 71 (November): 98 - 110 (SCI, ABS Level 3)
Yuan, R., Liu, M. J., Luo, J. #*, Nguyen, B. and Yang, F. A critical review of the literature on authenticity: evolution and future research agenda International Journal of Services, Economics and Management, 2014, 6(4), 339-356 (Scopus)
Referred Book Chapter:
Liu, J. M., Luo J. (Forthcoming). “China Case Book”, Edited by Martin Liu, Jun Luo. Palgrave Macmillan.
Luo J. #*, Liu, M.J., & Chong, A. Y.-L. (2014). Haidilao Hotpot Restaurant. In: Kandampully, J. (ed.) Customer Experience Management -- Enhancing Experience and Value Through Service Management.
Referred International Conferences:
Zhang, Y., Luo, J. #*, and Liu, M. J., Why Do Dissatisfied Chinese Millennial Customers Stay with Disappointed Products? An Exploratory from the Stockholm Syndrome Perspective. European Marketing Association Conference (EMAC), Strathclyde, UK, 2018.05.29-06.01
Zhang, Y., Luo, J. #*, and Liu, M. J., Do customers like to be abused? A study on customer loyalty among Chinese Millennial generation from a Stockholm Syndrome perspective. European Association of Consumer Research Conference (EACR), Ghent, Belgium, 2018.06.21-06.23
Yuan, R. Z., Liu, M. J., Nguyen, B., Luo, J. #* and Man, T. W., Understanding Consumers' Perceptions of Internationalizing Higher Education in Foreign Markets. Academy of Management (AOM), Vancouver, Canada, 2015.08.07-08.11
Chong, A.Y.L., Zhou, L., Liu, M. J. and Luo, J. #*, E-Supply Chain Integration Adoption: Examination of Buyer-Supplier Relationships. Technology Innovation & Industrial Management (TIIM). Seoul, South Korea, 2014.05.28-05.30
Luo, J. #*, Chong, A. Y.-l., and Liu, M. J., Understanding Chinese Manufacturers GSCM Adoption: A Buyer-seller Relationship Perspective. International Association for Chinese Management Research (IACMR). Beijing, P.R. China, 2014.06.18-06.22.
Yuan, R. Liu, M. J. Chong, A.Y.L. and Luo, J. #*, Green consumptions: the roles of green values, perceived utilities and purchase intentions. European Marketing Academy Conference (EMAC). Valencia, Spain, 2014.06.03-06.06
Zhou, J., Liu, M. J. Yuan, R., Guan, Z. and Luo, J. #*, The impact of culture on negative emotions towards luxury consumptions: A study of Chinese consumers. European Marketing Academy Conference (EMAC). Valencia, Spain, 2014.06.03-06.06
Luo, J. #*, Yuan, R., Liu, M. J., and Moosmayer, D. C., Do Customers Buy Our Story? The Effects of Customer Attribution and Skepticism on Negative Emotion and Customer Aggression Following Service Failure. European Academy of Marketing Conference (EMAC). Istanbul, Turkey, 2013.06.03-06.06