王仪 博士 诺丁汉大学商学院（中国）国际管理理学硕士（研究方向：市场营销）项目主任，国际伙伴和交换项目主任，旅游和市场营销学助理教授
宁波诺丁汉大学



联系方式 办公室
行政楼270室

校园
宁波诺丁汉大学

地址
浙江省宁波市泰康东路199号

电话
+86 574 8818 0000 转 0089

邮箱
Yi.Wang@nottingham.edu.cn



学历
博士学位 谢菲尔德哈勒姆大学英国
硕士学位 谢菲尔德哈勒姆大学 英国
学士学位 浙江大学 中国

个人简介
在加入诺丁汉大学商学院(中国）之前，王仪博士在英国谢菲尔德哈勒姆大学做了四年的研究员，主要研究旅游业的政策制定、文化旅游诠释以及可持续旅游规划。她在谢菲尔德哈勒姆大学的博士论文研究的是“中国旅游政策系统和旅游业发展”，该论文荣获了英国高等教育基金管理委员会授予的“海外研究奖”。近来，她被任命为《可持续旅游业》杂志的“中文摘要编辑”，该杂志被ABS评为一星杂志。她同时也活跃在很多国际会议中。作为科学委员会成员，除了组织一些国际会议，同时她也积极参与很多会议。


教学
本科生消费者和市场
研究生新产品和服务开发与管理
论文模块负责人


发表文章
近期发表Wang, Y., & Li, M. M. (2020) Family identity bundles and holiday decision making. Journal of Travel Research. ABS level 4 journal.
Wang, Y. (2020). Institutional interaction and decision making in China’s rural development. Journal of Rural Studies. ABS level 3 journal.
Zhang, S., Wang, Y., Liu, N. X., & Loo, Y. M. (2020) Ningbo city branding and public diplomacy under the belt and road initiative in China. Place Branding and Public Diplomacy.
Wang, Y., Cui, S. W., Zhang, Y., & Yan, Z. Q. (2020) Residents’ perspectives on destination image and tourism marketing, case of Ningbo. Social Scientists. Vol 4, 225-228.
Wang, Y. (2020) How tourism industry can recover from Covid19 epidemic? China Scholars Abroad. 2020.04.
Wang, Y. (2020) How tourism industry can recover from Covid19: a few suggestions. China Education. 2020-04-16.
Wang, Y. (2020) The novel coronavirus outbreak and the “housing economy”: The challenges in the tourism industry. In Zhejiang (social media site by Zhejiang Provincial Government).
Wang, Y. (2020) What has brought by the “housing economy”: Impacts of coronavirus outbreak in tourism industry. China Daily. 2020-02-27.
Wang, Y. Wei, H., Song, H. (2019). Effects of destination promotional video on resident empowerment and support for tourism. Journal of Hospitality and Tourism Research.ABS LEVEL 2.
Wang, Y., & Man, W., Y. T. (2019) Political economy of tourism development in rural China: Case of Luting Township, Zhejiang. Tourism Planning & Development.ABS level 2.
Chong, A., Khong, K., Ma, T., McCabe, S., & Wang, Y. (2018). Analyzing key influences of tourists’ acceptance of online reviews in travel decisions. Internet Research. 28 (3).ABS level 2
Wei, H., McCabe, S., Wang, Y., & Chong, A. (2018). User generated content: an effective approach to encourage greater pro-environmental behaviour? Journal of Sustainable Tourism.ABS Level 3
Wang, Y. (2017). The significance of building up harbour economic circle for Ningbo. In Bao, J. (ed). About harbour economic circle in China. Publisher: China Development Publisher.
Wang, Y. (2016) Rural tourism development and politics, case of Ningbo. Tourism Tribune. 2016 (4), 231-235.
Wang, Y. (2016) City complex planning surrounding the metro stops in Ningbo. In. Chen, X. (ed). Ningbo Blueprint 2017. Ningbo Social Science Research Centre. (In Chinese).
Wang, Y. (2015) Future trends and current situation of Ningbo city planning surrounding the metro line. Zhan, X. H. ed. Blue Book of Ningbo Development 2015 (Society). Hangzhou: Zhejiang University Press, pp. 185-198.
Nogues-Pedregal, A. M. and Wang, Y. (2014). Definition of Power. In: Xiao, H. and Jafari, J. (eds). Encyclopedia of Tourism. DOI 10.1007/978-3-319-01669-6_1-1
Wang, Y. and Bramwell, B. (2012). Heritage protection and tourism development priorities in Hangzhou, China: A political economy and governance perspective.Tourism Management, 33 (1), 988-998.ABS 4, impact factor above 3.0.
Wang, Y (2011) Chinese philosophy and tourism development, case of Hangzhou.International Journal of Culture, Tourism and Hospitality Research.4 (3).
Wang, Y. (2011) Tourism governance and policy-making processes, case study of Hangzhou, China. “International Tourism Conference Proceedings”, Rhodes, Greece.
CHEN, Wei, Fitzgerald-Moore, D , Wang, Y, (2009). Strategic Management, 3rd Edition. Pearson, Harlow