药品市场营销是市场营销学原理在医药市场经营领域中应用的一门实践性科学.本科目旨在使学生了解药品市场的一般规律,熟悉药品市场营销的基本方法和策略.通过本科目的学习,学生能够了解制药工业,药品市场,新产品研究开发部门之间的关系,具有从市场考虑产品发展方向的知识;并能够运用市场营销学基本原理及药品市场调查分析技术,识别药品市场,了解市场行为,分析影响医生处方,病人购药的因素,并使之应用于实践.

This course is order to make the students know basic patten in pharaceutical market and main method and strategy for marketing.Through the study,students will know the relationship in pharmaceutical industry,marketing and R&D department ,as well as own the knowledge considering products' development;will apply the basic marketing principle and investigating technique to distinguish pharmaceutical market and behavior, analysize the elements to doctor's prescription and patient's purchasing and put them into practice.