Ralf VAN DER LANS

PhD in Marketing
Tilburg University, 2006

Professor
Department of Marketing



(852) 2358 7706
rlans@ust.hk
Room LSK4003
Personal Web

---

Google Scholar
5sHyfrAAAAAJ

ORCID
0000-0002-7726-8238

Scopus ID
24559269200




Research Interest Publications Teaching Assignment RPG Supervision Space used




Research Interest

---

Eye movements
Bayesian data analysis
Choice model
Social networks
Social influences in consumer behavior



Publications

---

All Years 44 2022 0 2021 4 2020 1 2019 2 2018 2 2017 7 2016 28

---

Expand All Collapse All


2021 4

Competition for Attention in Online Social Networks: Implications for Seeding Strategies
Management Science, v. 67, (2), February 2021, p. 1026-1047
Gelper, Sarah; Van der lans, Ralf; Van bruggen, Gerrit Article
Online Advertising Suppresses Visual Competition during Planned Purchases
Journal of Consumer Research, v. 48, (3), 26 March 2021, p. 374-393
Van Der Lans, Radulfus Johannes Adrianus; Pieters, Rik; Wedel, Michel Article
Confirmation Bias in Quality Learning from Product Reviews
INFORMS Marketing Science Conference, Virtual; Rochester, USA, 3 - 5 June 2021
Wang, Sherry Shi; Aribarg, Anocha; Van der lans, Ralf Conference paper
Country of Origin and Marketing Mix Strategies in a Product-harmCrisis: Evidence From the 2008 Infant Milk Scandal in China
INFORMS Marketing Science Conference, Virtual; Rochester University, USA, 3 - 5 June 2021
Lu, Huidi; Van der Lans, Ralf; Helsen, Kristiaan Conference paper

2020 1

How Attention Reveals Why Consumers Choose What When
42nd INFORMS Society for Marketing Science (ISMS) Marketing Science Conference, Duke, Fuqua School of Business, 11-13 June 2020
Martinovici, Ana; Pieters, Rik; Van der lans, Ralf Conference paper

2019 2

Eye Tracking Methodology for Research in Consumer Psychology
Handbook of Research Methods in Consumer Psychology / Edited By Frank R. Kardes, Paul M. Herr, and Norbert Schwartz. New York : Routledge, 2019, p. 276-292, Ch. 15
Wedel, Michel; Pieters, Rik; Van der lans, Ralf Book chapter
Customer Acquisition via Daily Deal Promotions and a Comparison with Alternative Acquisition Methods
2019 INFORMS Marketing Science Conference, Rome, Italy, 20-22 June 2019
Zhang, Jie; Romero, Jaime; Van der lans, Ralf; Hess, Mark Conference paper

2018 2

A Simultaneous Model of Multiple-Discrete Choices of Variety and Quantity
International Journal of Research in Marketing, v. 35, (2), June 2018, p. 242-257
Van der lans, Ralf Article
Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity
Journal of Marketing Research, v. 55, (4), August 2018, p. 524-540
Wang, Shi; Van der lans, Ralf Article

2017 7

Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
Journal of Marketing Research, v. 54, (2), April 2017, p. 187-201
Chen, Xi; Van der lans, Ralf; Phan, Tuan Q. Article
Handbook of Marketing Decision Models
Handbook of Marketing Decision Models / Edited by Wierenga, Berend and Van der lans, Ralf. Springer, 2017. International Series in Operations Research & Management Science.
Wierenga, Berend; Van der lans, Ralf Book
Eye Movements During Search and Choice
Handbook of Marketing Decision Models / Berend Wierenga, Ralf van der Lans, editors. Cham : Springer, 2017, p. 331-359, Book series: International Series in Operations Research & Management Science, v. 254
Van der lans, Ralf; Wedel, Michel Book chapter
Integrating Social Networks into Marketing Decision Models
Handbook of Marketing Decision Models: Second Edition / Editors: Berend Wierenga, Ralf van der Lans. Cham : Springer International Publishing AG, 2017, p. 505-529, Part of the International Series in Operations Research & Management Science book series (ISOR, volume 254)
Chen, Xi; Van Der Lans, Ralf; Trusov, Michael Book chapter
Marketing Decision Models: Progress and Perspectives
Handbook of Marketing Decision Models, Second Edition / Editors: Berend Wierenga, Ralf van der Lans. Cham : Springer International Publishing AG, 2017, p. 1-11
Wierenga, Berend; Van der lans, Ralf Book chapter
A Simultaneous Model of Multiple- discrete Choice of Variety and Quantity
39th Annual ISMS Marketing Science Conference, University of South California, Los Angeles, 7-10 June 2017
Van der lans, Ralf Conference paper
Utility Accumulation During Brand Choice
Marketing Science Conference, USC, Los Angeles, 7-10 June 2017
Martinovic, Ana; Pieters, Rik; Van der lans, Ralf Conference paper

2016 4

What to Stress, to Whom and Where? A Cross-country Investigation of the Effects of Perceived Brand Benefits on Buying Intentions
International Journal of Research in Marketing, v. 33, (4), December 2016, p. 924-943
Van der lans, Ralf; Van Everdingen, Yvonne; Melnyk, Valentyna Article
Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity
13th Marketing Dynamics Conference, Hamburg Business School, University of Hamburg, Germany, 6-9 July 2016
Van der lans, Ralf; Wang, Shi Conference paper
Modeling Moment-to-Moment Utility Accumulation and Brand Choice on Comparison Websites using Eye Tracking
13th Marketing Dynamics Conference, Hamburg Business School, University of Hamburg, Germany, 6-9 July 2016
Martinovici, Ana; Pieters, Rik; Van der lans, Ralf Conference paper
What to Stress, to Whom and Where?
Reputation Symposium 2016, Said Business School, University of Oxford, Oxford, UK, 31 August - 2 September 2016
Melnyk, Valentyna; Van der lans, Ralf; Everdingen, Yvonne Conference paper

2015 1

Customer Base Analysis with Social Interaction: A Structural Model
12th Marketing Dynamics Conference, Tsinghua University, Beijing, China, 11-13 June 2015
Chen, Xi; Van der lans, Ralf; Trusov, Michael Conference paper

2014 3

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit
Marketing Science, v. 33, (4), July-August 2014, p. 551-566
Van der Lans, Ralf; Van den Bergh, Bram; Dieleman, Evelien Article
Virale Marketing: Hoe Campagnes zich Online Verspreiden
Ontwikkelingen in het marktonderzoek / Redactie: A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts, J.E. Wieringa. Holland : Spaarenhout, 2014, p. 9-24, v. 39
Van Bruggen, Gerrit; Van der lans, Ralf Book chapter
Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment
11th Marketing Dynamics Conference, Las Vegas, Nevada, 21-23 August 2014
Van der lans, Ralf; Wedel, Michel; Pieters, Rik F.G.M. Conference paper

2013 6

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement
Journal of Interactive Marketing, v. 27, (3), August 2013, p. 185-208
Romero, Jaime; Van der Lans, Ralf; Wierenga, Berend Article
Customer Base Analysis in Social Networks: A Structural Model
35th ISMS Marketing Science Conference, Istanbul, Turkey, 11-13 July 2013
Chen, Xi; Van der lans, Ralf Conference paper
Effectiveness of Different Brand Positioning Strategies Across the World
35th ISMS Marketing Science Conference, ?zye?in University, Istanbul, 11-13 July 2013
Melnyk, Valentyna; Van der lans, Ralf; Van everdingen, Yvonne Conference paper
The Effects of Assortment Organization and Labeling on Healthy Choice: The Scoop from an Ice Cream Store Experiment
Advances in Consumer Research, v. 41, October 2013, p. 804-805
Mukhopadhyay, Anirban; To, Ashley Y.H.; Van der lans, Ralf Conference paper
Variety, Quantity and Choice: The Additive Multivariate Ordinal Probit Model
35th ISMS Marketing Science Conference, ?zye?in University, Istanbul, 11-13 July 2013
Van der lans, Ralf Conference paper
Viral Marketing via Online Social Networks: Competing for Your Friends' Attention
The 35th ISMS Marketing Science Conference, Istanbul, Turkey, 11-13 July 2013
Gelper, Sarah; Van der lans, Ralf; Van bruggen, Gerrit Conference paper

2012 3

Seeding a Message to Harvest Reach: Predicting and Optimizing the Spread of Electronic Word-of-Mouth
GfK Marketing Intelligence Review, v. 4, (1), May 2012, p. 32-41
Van der lans, Ralf; Van Bruggen, Gerrit; Eliashberg, Jehoshua; Wierenga, Berend Article
Diffusion on Social Networks: A Multi-Relational Approach
34th ISMS Marketing Science Conference, Boston, MA, USA, 7-9 June 2012
Chen, Xi; Van der lans, Ralf Conference paper
The Times They are a-changin': The Increasing Role of Concerts in the Music Industry
9th Marketing Dynamics Conference, Tilburg University, the Netherlands, 23-25 August 2012
Papies, Dominik; Van der lans, Ralf; Van Heerde, Harald Conference paper

2011 2

Bayesian Estimation of the Multinomial Logit Model: A Comment on Holmes and Held, "Bayesian Auxiliary Variable Models for Binary and Multinomial Regression"
Bayesian Analysis, v. 6, (2), June 2011, p. 353-355
Van der Lans, Ralf Article
Defining Eye-fixation Sequences across Individuals and Tasks: The Binocular-Individual Threshold (BIT) Algorithm
Behavior Research Methods, v. 43, (1), March 2011, p. 239-257
Van der lans, Ralf; Wedel, Michel; Pieters, Rik Article

2010 3

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
Marketing Science, v. 29, (2), March-April 2010, p. 348-365
Van der lans, Ralf; Van Bruggen, Gerrit; Eliashberg, Jehoshua; Wierenga, Berend Article
Viral Marketing Can be a Safe Bet
RSM Insight, v. 3, 2010, p. 12-14
Van der lans, Ralf; Van Bruggen, Gerrit; Jehoshua, Eliashberg; Berend, Wierenga Article
Viral Marketing: What is it and What are the Components of Viral Success?
The Connected Customer / Routledge, New York, 2010, p. 257-282
Van der lans, Ralf; Van Bruggen, Gerrit Book chapter

2009 1

Cross-National Logo Evaluation Analysis: An Individual-Level Approach
Marketing Science, v. 28, (5), September 2009, p. 968-985
Van der lans, Ralf; Cote, Joseph A.; Cole, Catherine A.; Leong, Siew Meng; Smidts, Ale; Henderson, Pamela W.; Bluemelhuber, Christian; Bottomley, Paul A.; Doyle, John R.; Fedorikhin, Alexander; Moorthy, Janakiraman; Ramaseshan, B.; Schmitt, Bernd H. Article

2008 2

Competitive Brand Salience
Marketing Science, v. 27, (5), September 2008, p. 922-931
Van der lans, Ralf.; Pieters, Rik; Wedel, Michel Article
Eye-Movement Analysis of Search Effectiveness
Journal of the American Statistical Association, v. 103, (482), June 2008, p. 452-461
Van der lans, Ralf; Pieters, Rik; Wedel, Michel Article

2007 2

Eye-tracking trekt de aandacht
Markeur, March 2007, p. 28-29
Van der lans, Ralf Article
Gevecht om aandacht op het schap: Meten van merkopvallendheid
Jaarboek MOA/Ontwikkelingen in het Marktonderzoek, 2007, p. 53-69
Van der lans, Ralf Article

2001 1

Het opvoerproces van post: een transportprobleem met een aanvoereis
Medium Econometrische Toepassingen, v. 9, (4)
Van der lans, Ralf Article


Expand All Collapse All


Article 2

Competition for Attention in Online Social Networks: Implications for Seeding Strategies
Management Science, v. 67, (2), February 2021, p. 1026-1047
Gelper, Sarah; Van der lans, Ralf; Van bruggen, Gerrit
Online Advertising Suppresses Visual Competition during Planned Purchases
Journal of Consumer Research, v. 48, (3), 26 March 2021, p. 374-393
Van Der Lans, Radulfus Johannes Adrianus; Pieters, Rik; Wedel, Michel

Conference paper 2

Confirmation Bias in Quality Learning from Product Reviews
INFORMS Marketing Science Conference, Virtual; Rochester, USA, 3 - 5 June 2021
Wang, Sherry Shi; Aribarg, Anocha; Van der lans, Ralf
Country of Origin and Marketing Mix Strategies in a Product-harmCrisis: Evidence From the 2008 Infant Milk Scandal in China
INFORMS Marketing Science Conference, Virtual; Rochester University, USA, 3 - 5 June 2021
Lu, Huidi; Van der Lans, Ralf; Helsen, Kristiaan


Expand All Collapse All


Conference paper 1

How Attention Reveals Why Consumers Choose What When
42nd INFORMS Society for Marketing Science (ISMS) Marketing Science Conference, Duke, Fuqua School of Business, 11-13 June 2020
Martinovici, Ana; Pieters, Rik; Van der lans, Ralf


Expand All Collapse All


Book chapter 1

Eye Tracking Methodology for Research in Consumer Psychology
Handbook of Research Methods in Consumer Psychology / Edited By Frank R. Kardes, Paul M. Herr, and Norbert Schwartz. New York : Routledge, 2019, p. 276-292, Ch. 15
Wedel, Michel; Pieters, Rik; Van der lans, Ralf

Conference paper 1

Customer Acquisition via Daily Deal Promotions and a Comparison with Alternative Acquisition Methods
2019 INFORMS Marketing Science Conference, Rome, Italy, 20-22 June 2019
Zhang, Jie; Romero, Jaime; Van der lans, Ralf; Hess, Mark


Expand All Collapse All


Article 2

A Simultaneous Model of Multiple-Discrete Choices of Variety and Quantity
International Journal of Research in Marketing, v. 35, (2), June 2018, p. 242-257
Van der lans, Ralf
Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity
Journal of Marketing Research, v. 55, (4), August 2018, p. 524-540
Wang, Shi; Van der lans, Ralf


Expand All Collapse All


Article 1

Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
Journal of Marketing Research, v. 54, (2), April 2017, p. 187-201
Chen, Xi; Van der lans, Ralf; Phan, Tuan Q.

Book 1

Handbook of Marketing Decision Models
Handbook of Marketing Decision Models / Edited by Wierenga, Berend and Van der lans, Ralf. Springer, 2017. International Series in Operations Research & Management Science.
Wierenga, Berend; Van der lans, Ralf

Book chapter 3

Eye Movements During Search and Choice
Handbook of Marketing Decision Models / Berend Wierenga, Ralf van der Lans, editors. Cham : Springer, 2017, p. 331-359, Book series: International Series in Operations Research & Management Science, v. 254
Van der lans, Ralf; Wedel, Michel
Integrating Social Networks into Marketing Decision Models
Handbook of Marketing Decision Models: Second Edition / Editors: Berend Wierenga, Ralf van der Lans. Cham : Springer International Publishing AG, 2017, p. 505-529, Part of the International Series in Operations Research & Management Science book series (ISOR, volume 254)
Chen, Xi; Van Der Lans, Ralf; Trusov, Michael
Marketing Decision Models: Progress and Perspectives
Handbook of Marketing Decision Models, Second Edition / Editors: Berend Wierenga, Ralf van der Lans. Cham : Springer International Publishing AG, 2017, p. 1-11
Wierenga, Berend; Van der lans, Ralf

Conference paper 2

A Simultaneous Model of Multiple- discrete Choice of Variety and Quantity
39th Annual ISMS Marketing Science Conference, University of South California, Los Angeles, 7-10 June 2017
Van der lans, Ralf
Utility Accumulation During Brand Choice
Marketing Science Conference, USC, Los Angeles, 7-10 June 2017
Martinovic, Ana; Pieters, Rik; Van der lans, Ralf


Expand All Collapse All


Article 1

What to Stress, to Whom and Where? A Cross-country Investigation of the Effects of Perceived Brand Benefits on Buying Intentions
International Journal of Research in Marketing, v. 33, (4), December 2016, p. 924-943
Van der lans, Ralf; Van Everdingen, Yvonne; Melnyk, Valentyna

Conference paper 3

Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity
13th Marketing Dynamics Conference, Hamburg Business School, University of Hamburg, Germany, 6-9 July 2016
Van der lans, Ralf; Wang, Shi
Modeling Moment-to-Moment Utility Accumulation and Brand Choice on Comparison Websites using Eye Tracking
13th Marketing Dynamics Conference, Hamburg Business School, University of Hamburg, Germany, 6-9 July 2016
Martinovici, Ana; Pieters, Rik; Van der lans, Ralf
What to Stress, to Whom and Where?
Reputation Symposium 2016, Said Business School, University of Oxford, Oxford, UK, 31 August - 2 September 2016
Melnyk, Valentyna; Van der lans, Ralf; Everdingen, Yvonne


Expand All Collapse All


Conference paper 1

Customer Base Analysis with Social Interaction: A Structural Model
12th Marketing Dynamics Conference, Tsinghua University, Beijing, China, 11-13 June 2015
Chen, Xi; Van der lans, Ralf; Trusov, Michael


Expand All Collapse All


Article 1

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit
Marketing Science, v. 33, (4), July-August 2014, p. 551-566
Van der Lans, Ralf; Van den Bergh, Bram; Dieleman, Evelien

Book chapter 1

Virale Marketing: Hoe Campagnes zich Online Verspreiden
Ontwikkelingen in het marktonderzoek / Redactie: A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts, J.E. Wieringa. Holland : Spaarenhout, 2014, p. 9-24, v. 39
Van Bruggen, Gerrit; Van der lans, Ralf

Conference paper 1

Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment
11th Marketing Dynamics Conference, Las Vegas, Nevada, 21-23 August 2014
Van der lans, Ralf; Wedel, Michel; Pieters, Rik F.G.M.


Expand All Collapse All


Article 1

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement
Journal of Interactive Marketing, v. 27, (3), August 2013, p. 185-208
Romero, Jaime; Van der Lans, Ralf; Wierenga, Berend

Conference paper 5

Customer Base Analysis in Social Networks: A Structural Model
35th ISMS Marketing Science Conference, Istanbul, Turkey, 11-13 July 2013
Chen, Xi; Van der lans, Ralf
Effectiveness of Different Brand Positioning Strategies Across the World
35th ISMS Marketing Science Conference, ?zye?in University, Istanbul, 11-13 July 2013
Melnyk, Valentyna; Van der lans, Ralf; Van everdingen, Yvonne
The Effects of Assortment Organization and Labeling on Healthy Choice: The Scoop from an Ice Cream Store Experiment
Advances in Consumer Research, v. 41, October 2013, p. 804-805
Mukhopadhyay, Anirban; To, Ashley Y.H.; Van der lans, Ralf
Variety, Quantity and Choice: The Additive Multivariate Ordinal Probit Model
35th ISMS Marketing Science Conference, ?zye?in University, Istanbul, 11-13 July 2013
Van der lans, Ralf
Viral Marketing via Online Social Networks: Competing for Your Friends' Attention
The 35th ISMS Marketing Science Conference, Istanbul, Turkey, 11-13 July 2013
Gelper, Sarah; Van der lans, Ralf; Van bruggen, Gerrit


Expand All Collapse All


Article 1

Seeding a Message to Harvest Reach: Predicting and Optimizing the Spread of Electronic Word-of-Mouth
GfK Marketing Intelligence Review, v. 4, (1), May 2012, p. 32-41
Van der lans, Ralf; Van Bruggen, Gerrit; Eliashberg, Jehoshua; Wierenga, Berend

Conference paper 2

Diffusion on Social Networks: A Multi-Relational Approach
34th ISMS Marketing Science Conference, Boston, MA, USA, 7-9 June 2012
Chen, Xi; Van der lans, Ralf
The Times They are a-changin': The Increasing Role of Concerts in the Music Industry
9th Marketing Dynamics Conference, Tilburg University, the Netherlands, 23-25 August 2012
Papies, Dominik; Van der lans, Ralf; Van Heerde, Harald


Expand All Collapse All


Article 2

Bayesian Estimation of the Multinomial Logit Model: A Comment on Holmes and Held, "Bayesian Auxiliary Variable Models for Binary and Multinomial Regression"
Bayesian Analysis, v. 6, (2), June 2011, p. 353-355
Van der Lans, Ralf
Defining Eye-fixation Sequences across Individuals and Tasks: The Binocular-Individual Threshold (BIT) Algorithm
Behavior Research Methods, v. 43, (1), March 2011, p. 239-257
Van der lans, Ralf; Wedel, Michel; Pieters, Rik


Expand All Collapse All


Article 2

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
Marketing Science, v. 29, (2), March-April 2010, p. 348-365
Van der lans, Ralf; Van Bruggen, Gerrit; Eliashberg, Jehoshua; Wierenga, Berend
Viral Marketing Can be a Safe Bet
RSM Insight, v. 3, 2010, p. 12-14
Van der lans, Ralf; Van Bruggen, Gerrit; Jehoshua, Eliashberg; Berend, Wierenga

Book chapter 1

Viral Marketing: What is it and What are the Components of Viral Success?
The Connected Customer / Routledge, New York, 2010, p. 257-282
Van der lans, Ralf; Van Bruggen, Gerrit


Expand All Collapse All


Article 1

Cross-National Logo Evaluation Analysis: An Individual-Level Approach
Marketing Science, v. 28, (5), September 2009, p. 968-985
Van der lans, Ralf; Cote, Joseph A.; Cole, Catherine A.; Leong, Siew Meng; Smidts, Ale; Henderson, Pamela W.; Bluemelhuber, Christian; Bottomley, Paul A.; Doyle, John R.; Fedorikhin, Alexander; Moorthy, Janakiraman; Ramaseshan, B.; Schmitt, Bernd H.


Expand All Collapse All


Article 2

Competitive Brand Salience
Marketing Science, v. 27, (5), September 2008, p. 922-931
Van der lans, Ralf.; Pieters, Rik; Wedel, Michel
Eye-Movement Analysis of Search Effectiveness
Journal of the American Statistical Association, v. 103, (482), June 2008, p. 452-461
Van der lans, Ralf; Pieters, Rik; Wedel, Michel


Expand All Collapse All


Article 2

Eye-tracking trekt de aandacht
Markeur, March 2007, p. 28-29
Van der lans, Ralf
Gevecht om aandacht op het schap: Meten van merkopvallendheid
Jaarboek MOA/Ontwikkelingen in het Marktonderzoek, 2007, p. 53-69
Van der lans, Ralf


Expand All Collapse All


Article 1

Het opvoerproces van post: een transportprobleem met een aanvoereis
Medium Econometrische Toepassingen, v. 9, (4)
Van der lans, Ralf


Expand All Collapse All


2016 4

What to Stress, to Whom and Where? A Cross-country Investigation of the Effects of Perceived Brand Benefits on Buying Intentions
International Journal of Research in Marketing, v. 33, (4), December 2016, p. 924-943
Van der lans, Ralf; Van Everdingen, Yvonne; Melnyk, Valentyna Article
Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity
13th Marketing Dynamics Conference, Hamburg Business School, University of Hamburg, Germany, 6-9 July 2016
Van der lans, Ralf; Wang, Shi Conference paper
Modeling Moment-to-Moment Utility Accumulation and Brand Choice on Comparison Websites using Eye Tracking
13th Marketing Dynamics Conference, Hamburg Business School, University of Hamburg, Germany, 6-9 July 2016
Martinovici, Ana; Pieters, Rik; Van der lans, Ralf Conference paper
What to Stress, to Whom and Where?
Reputation Symposium 2016, Said Business School, University of Oxford, Oxford, UK, 31 August - 2 September 2016
Melnyk, Valentyna; Van der lans, Ralf; Everdingen, Yvonne Conference paper

2015 1

Customer Base Analysis with Social Interaction: A Structural Model
12th Marketing Dynamics Conference, Tsinghua University, Beijing, China, 11-13 June 2015
Chen, Xi; Van der lans, Ralf; Trusov, Michael Conference paper

2014 3

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit
Marketing Science, v. 33, (4), July-August 2014, p. 551-566
Van der Lans, Ralf; Van den Bergh, Bram; Dieleman, Evelien Article
Virale Marketing: Hoe Campagnes zich Online Verspreiden
Ontwikkelingen in het marktonderzoek / Redactie: A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts, J.E. Wieringa. Holland : Spaarenhout, 2014, p. 9-24, v. 39
Van Bruggen, Gerrit; Van der lans, Ralf Book chapter
Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment
11th Marketing Dynamics Conference, Las Vegas, Nevada, 21-23 August 2014
Van der lans, Ralf; Wedel, Michel; Pieters, Rik F.G.M. Conference paper

2013 6

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement
Journal of Interactive Marketing, v. 27, (3), August 2013, p. 185-208
Romero, Jaime; Van der Lans, Ralf; Wierenga, Berend Article
Customer Base Analysis in Social Networks: A Structural Model
35th ISMS Marketing Science Conference, Istanbul, Turkey, 11-13 July 2013
Chen, Xi; Van der lans, Ralf Conference paper
Effectiveness of Different Brand Positioning Strategies Across the World
35th ISMS Marketing Science Conference, ?zye?in University, Istanbul, 11-13 July 2013
Melnyk, Valentyna; Van der lans, Ralf; Van everdingen, Yvonne Conference paper
The Effects of Assortment Organization and Labeling on Healthy Choice: The Scoop from an Ice Cream Store Experiment
Advances in Consumer Research, v. 41, October 2013, p. 804-805
Mukhopadhyay, Anirban; To, Ashley Y.H.; Van der lans, Ralf Conference paper
Variety, Quantity and Choice: The Additive Multivariate Ordinal Probit Model
35th ISMS Marketing Science Conference, ?zye?in University, Istanbul, 11-13 July 2013
Van der lans, Ralf Conference paper
Viral Marketing via Online Social Networks: Competing for Your Friends' Attention
The 35th ISMS Marketing Science Conference, Istanbul, Turkey, 11-13 July 2013
Gelper, Sarah; Van der lans, Ralf; Van bruggen, Gerrit Conference paper

2012 3

Seeding a Message to Harvest Reach: Predicting and Optimizing the Spread of Electronic Word-of-Mouth
GfK Marketing Intelligence Review, v. 4, (1), May 2012, p. 32-41
Van der lans, Ralf; Van Bruggen, Gerrit; Eliashberg, Jehoshua; Wierenga, Berend Article
Diffusion on Social Networks: A Multi-Relational Approach
34th ISMS Marketing Science Conference, Boston, MA, USA, 7-9 June 2012
Chen, Xi; Van der lans, Ralf Conference paper
The Times They are a-changin': The Increasing Role of Concerts in the Music Industry
9th Marketing Dynamics Conference, Tilburg University, the Netherlands, 23-25 August 2012
Papies, Dominik; Van der lans, Ralf; Van Heerde, Harald Conference paper

2011 2

Bayesian Estimation of the Multinomial Logit Model: A Comment on Holmes and Held, "Bayesian Auxiliary Variable Models for Binary and Multinomial Regression"
Bayesian Analysis, v. 6, (2), June 2011, p. 353-355
Van der Lans, Ralf Article
Defining Eye-fixation Sequences across Individuals and Tasks: The Binocular-Individual Threshold (BIT) Algorithm
Behavior Research Methods, v. 43, (1), March 2011, p. 239-257
Van der lans, Ralf; Wedel, Michel; Pieters, Rik Article

2010 3

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
Marketing Science, v. 29, (2), March-April 2010, p. 348-365
Van der lans, Ralf; Van Bruggen, Gerrit; Eliashberg, Jehoshua; Wierenga, Berend Article
Viral Marketing Can be a Safe Bet
RSM Insight, v. 3, 2010, p. 12-14
Van der lans, Ralf; Van Bruggen, Gerrit; Jehoshua, Eliashberg; Berend, Wierenga Article
Viral Marketing: What is it and What are the Components of Viral Success?
The Connected Customer / Routledge, New York, 2010, p. 257-282
Van der lans, Ralf; Van Bruggen, Gerrit Book chapter

2009 1

Cross-National Logo Evaluation Analysis: An Individual-Level Approach
Marketing Science, v. 28, (5), September 2009, p. 968-985
Van der lans, Ralf; Cote, Joseph A.; Cole, Catherine A.; Leong, Siew Meng; Smidts, Ale; Henderson, Pamela W.; Bluemelhuber, Christian; Bottomley, Paul A.; Doyle, John R.; Fedorikhin, Alexander; Moorthy, Janakiraman; Ramaseshan, B.; Schmitt, Bernd H. Article

2008 2

Competitive Brand Salience
Marketing Science, v. 27, (5), September 2008, p. 922-931
Van der lans, Ralf.; Pieters, Rik; Wedel, Michel Article
Eye-Movement Analysis of Search Effectiveness
Journal of the American Statistical Association, v. 103, (482), June 2008, p. 452-461
Van der lans, Ralf; Pieters, Rik; Wedel, Michel Article

2007 2

Eye-tracking trekt de aandacht
Markeur, March 2007, p. 28-29
Van der lans, Ralf Article
Gevecht om aandacht op het schap: Meten van merkopvallendheid
Jaarboek MOA/Ontwikkelingen in het Marktonderzoek, 2007, p. 53-69
Van der lans, Ralf Article

2001 1

Het opvoerproces van post: een transportprobleem met een aanvoereis
Medium Econometrische Toepassingen, v. 9, (4)
Van der lans, Ralf Article


No Publications






Teaching Assignment

---

2021-22 Winter 0 2021-22 Fall 0 2020-21 Summer 0 2020-21 Spring 0 2020-21 Winter 0 2020-21 Fall 3

---

GBUS4910 Capstone Project
MARK3480 Pricing Strategy
MARK6900W Pricing Strategy


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments






Research Postgraduate (RPG) Supervision From January 2019 to December 2022 (As of 30 January 2022)

---

All Supervisions Current RPGs Graduated RPGs

---

Current RPGs

---

Doctor of Philosophy HUANG, Xindie
Marketing( 2021 - )

LU, Huidi
Marketing( 2019 - )

---

Master of Philosophy CHAN, Pak Heng Justin
Technology Leadership and Entrepreneurship( 2019 - )

---

Graduated RPGs

---

Doctor of Philosophy FAN, Haosheng (co-supervision)
Marketing( Completed in 2021 )

WANG, Shi
Marketing( Completed in 2019 )

---

Master of Philosophy YU, Jingling
Marketing( Completed in 2021 )









ProjectsFrom January 2020 to December 2022

---