Sang Kyu PARK

PhD in Marketing
The University of Florida, 2021

Assistant Professor
Department of Marketing



(856) 2358 7696
sangkyupark@ust.hk
Room LSK4053
Personal Web

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Google Scholar
PVnwjkwAAAAJ

ORCID
0000-0001-9371-9142

ResearcherID
AAX-4160-2020

Scopus ID
57222056949




Research Interest Publications RPG Supervision




Research Interest

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Agents, recommendations, and preferences
Behavioral decision theory
Consumer decision making
Judgment and decision making
Online marketing



Publications

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All Years 1 2022 0 2021 0 2020 1 2019 0 2018 0 2017 0

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2020 1

Product Lineups: The More You Search, The Less You Find
Journal of Consumer Research, v. 47, (1), June 2020, p. 40-55
Park, Sang Kyu; Sela, Aner Article


Expand All Collapse All


Article 1

Product Lineups: The More You Search, The Less You Find
Journal of Consumer Research, v. 47, (1), June 2020, p. 40-55
Park, Sang Kyu; Sela, Aner


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Research Postgraduate (RPG) Supervision From January 2019 to December 2022 (As of 30 January 2022)

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Current RPGs

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Master of Philosophy ZHANG, Yunbo
Marketing( 2021 - )









ProjectsFrom January 2020 to December 2022

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