香港科技大学工商管理学院老师教师导师介绍简介-Sophie Linying FAN

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Sophie Linying FAN
范林瑩
PhD in Marketing
The Hong Kong Polytechnic University, 2019

Assistant Professor
Department of Marketing

(852) 2358 7693
sophiefan@ust.hk
Room LSK4004
Personal Web

ORCID
0000-0002-6400-0152

Scopus ID
57209400681

Research Interest Publications Teaching Assignment RPG Supervision Space used

Research Interest

Social influences in consumer behavior
Consumer information processing
Motivation

Publications

All Years 11 2022 0 2021 0 2020 1 2019 2 2018 3 2017 3 2016 2

2020 1

Social Dynamics in Consumer Communications: How Hierarchy Shapes Language
Association for Consumer Research Annual Conference (ACR 2020), Paris, France (Online), 1-4 October 2020
Fan, Linying Conference paper

2019 2

Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers
Journal of Consumer Research, v. 46, (1), June 2019, p. 82-98
Fan, Linying; Li, Xueni; Jiang, Yuwei Article
The Impact of Aging on Consumers’ Reaction Toward Volume Promotions
Association for Consumer Research North American Conference 2019, Atlanta, GA, US, 17-20 October 2019
Fan, Linying Conference paper

2018 3

Don’t Surprise Me: How Social Relationships Shape Consumers’ Attitudes toward Probabilistic Selling
Journal of the Association for Consumer Research, v. 3, (3), July 2018, p. 440-450
Fan, Linying; Jiang, Yuwei Article
The Impact of Social Exclusion on Consumers’ Attitudes toward Probabilistic Selling
Society of Consumer Psychology 2018 Winter Conference: Conference Proceedings, 2019, p. 27-27
Fan, Linying; Jiang, Yuwei Conference paper
The Moving that Makes Us: The Impact of Residential Mobility on Consumer Motivation
Association for Consumer Research North American Conference 2018, Dallas, Texas, USA, 11 - 14 October 2018
Fan, Linying Sophie; Wang, Yajin; Jiang, Yuwei Conference paper

2017 3

Exerting Effort for Reward under Scarcity
Society for Consumer Psychology (SCP) 2017 Winter Conference, San Francisco, CA, USA, 16 - 18 February 2017
Fan, Linying Sophie; Meng, Zhu; Jiang, Yuwei Conference paper
Resource Scarcity Spurs Effortful Pursuit of Rewards
Advances in Consumer Research, v. 45, 2017, p. 85-86
Fan, Linying Sophie; Meng, Zhu; Jiang, Yuwei Conference paper
The Impact of Social Exclusion on Consumers’ Attitudes toward Probabilistic Selling
Advances in Consumer Research, v. 45, 2017, p. 331-332
Fan, Linying Sophie; Jiang, Yuwei Conference paper

2016 1

Social Crowding and Consumer Reactance toward Service Providers
Advances in Consumer Research, v. 44, 2016, p. 730-730
Fan, Linying Sophie; Jiang, Yuwei Conference paper

2015 1

Don’t Surprise Me: The Effects of Social Exclusion on Uncertainty Intolerance
Advances in Consumer Research, v. 43, 2015, p. 785-785
Fan, Linying Sophie; Jiang, Yuwei Conference paper

Conference paper 1

Social Dynamics in Consumer Communications: How Hierarchy Shapes Language
Association for Consumer Research Annual Conference (ACR 2020), Paris, France (Online), 1-4 October 2020
Fan, Linying

Article 1

Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers
Journal of Consumer Research, v. 46, (1), June 2019, p. 82-98
Fan, Linying; Li, Xueni; Jiang, Yuwei

Conference paper 1

The Impact of Aging on Consumers’ Reaction Toward Volume Promotions
Association for Consumer Research North American Conference 2019, Atlanta, GA, US, 17-20 October 2019
Fan, Linying

Article 1

Don’t Surprise Me: How Social Relationships Shape Consumers’ Attitudes toward Probabilistic Selling
Journal of the Association for Consumer Research, v. 3, (3), July 2018, p. 440-450
Fan, Linying; Jiang, Yuwei

Conference paper 2

The Impact of Social Exclusion on Consumers’ Attitudes toward Probabilistic Selling
Society of Consumer Psychology 2018 Winter Conference: Conference Proceedings, 2019, p. 27-27
Fan, Linying; Jiang, Yuwei
The Moving that Makes Us: The Impact of Residential Mobility on Consumer Motivation
Association for Consumer Research North American Conference 2018, Dallas, Texas, USA, 11 - 14 October 2018
Fan, Linying Sophie; Wang, Yajin; Jiang, Yuwei

Conference paper 3

Exerting Effort for Reward under Scarcity
Society for Consumer Psychology (SCP) 2017 Winter Conference, San Francisco, CA, USA, 16 - 18 February 2017
Fan, Linying Sophie; Meng, Zhu; Jiang, Yuwei
Resource Scarcity Spurs Effortful Pursuit of Rewards
Advances in Consumer Research, v. 45, 2017, p. 85-86
Fan, Linying Sophie; Meng, Zhu; Jiang, Yuwei
The Impact of Social Exclusion on Consumers’ Attitudes toward Probabilistic Selling
Advances in Consumer Research, v. 45, 2017, p. 331-332
Fan, Linying Sophie; Jiang, Yuwei

Conference paper 1

Social Crowding and Consumer Reactance toward Service Providers
Advances in Consumer Research, v. 44, 2016, p. 730-730
Fan, Linying Sophie; Jiang, Yuwei

Conference paper 1

Don’t Surprise Me: The Effects of Social Exclusion on Uncertainty Intolerance
Advances in Consumer Research, v. 43, 2015, p. 785-785
Fan, Linying Sophie; Jiang, Yuwei

2016 1

Social Crowding and Consumer Reactance toward Service Providers
Advances in Consumer Research, v. 44, 2016, p. 730-730
Fan, Linying Sophie; Jiang, Yuwei Conference paper

2015 1

Don’t Surprise Me: The Effects of Social Exclusion on Uncertainty Intolerance
Advances in Consumer Research, v. 43, 2015, p. 785-785
Fan, Linying Sophie; Jiang, Yuwei Conference paper

No Publications

No Publications

Teaching Assignment

2021-22 Winter 0 2021-22 Fall 1 2020-21 Summer 0 2020-21 Spring 0 2020-21 Winter 0 2020-21 Fall 1

MARK2120 Marketing Management

MARK2120 Marketing Management

No Teaching Assignments

No Teaching Assignments

No Teaching Assignments

No Teaching Assignments

Research Postgraduate (RPG) Supervision From January 2019 to December 2022 (As of 30 January 2022)

Current RPGs

Doctor of Philosophy BUFFOLI, Alessandro
Marketing( 2021 - )

ProjectsFrom January 2020 to December 2022