Song LIN
林松
PhD in Marketing
Massachusetts Institute of Technology, 2015

Associate Professor
Department of Marketing



(852) 2358 7717
mksonglin@ust.hk
Room LSK4005
Personal Web

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Google Scholar
vEcaEg8AAAAJ

ORCID
0000-0003-0393-010X

Scopus ID
56918886800




Research Interest Publications Projects Teaching Assignment RPG Supervision Space used




Research Interest

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Advertising
Consumer learning and search
Marketing strategy
Product and pricing policies
Information economics



Publications

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All Years 5 2022 0 2021 0 2020 2 2019 0 2018 0 2017 1 2016 2

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2020 2

Informational Complementarity
Management Science, v. 66, (8), 11 December 2019, p. 3699-3716
Lin, Song; Ke, Te Article
Two-Sided Price Discrimination by Media Platforms
Marketing Science, v. 39, (2), March-April 2020, p. 317-338
Lin, Song Article

2017 1

Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
Marketing Science, v. 36, (4), July 2017, p. 610-625
Lin, Song Article

2015 2

Harbingers of Failure
Journal of Marketing Research, v. 52, (5), October 2015, p. 580-592
Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine Article
Learning from Experience, Simply
Marketing Science, v. 34, (1), January-February 2015
Lin, Song; Zhang, Juanjuan; Hauser, John R. Article


Expand All Collapse All


Article 2

Informational Complementarity
Management Science, v. 66, (8), 11 December 2019, p. 3699-3716
Lin, Song; Ke, Te
Two-Sided Price Discrimination by Media Platforms
Marketing Science, v. 39, (2), March-April 2020, p. 317-338
Lin, Song


Expand All Collapse All


Article 1

Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
Marketing Science, v. 36, (4), July 2017, p. 610-625
Lin, Song


Expand All Collapse All


Article 2

Harbingers of Failure
Journal of Marketing Research, v. 52, (5), October 2015, p. 580-592
Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine
Learning from Experience, Simply
Marketing Science, v. 34, (1), January-February 2015
Lin, Song; Zhang, Juanjuan; Hauser, John R.


Expand All Collapse All


2015 2

Harbingers of Failure
Journal of Marketing Research, v. 52, (5), October 2015, p. 580-592
Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine Article
Learning from Experience, Simply
Marketing Science, v. 34, (1), January-February 2015
Lin, Song; Zhang, Juanjuan; Hauser, John R. Article


No Publications


No Publications


No Publications


No Publications






Teaching Assignment

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2021-22 Winter 0 2021-22 Fall 2 2020-21 Summer 0 2020-21 Spring 0 2020-21 Winter 0 2020-21 Fall 2

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MARK4290I Marketing Analytics
MARK6901B Marketing Analytics


MARK3220 Marketing Research
MARK6900Z Quantitative Marketing


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments






Research Postgraduate (RPG) Supervision From January 2019 to December 2022 (As of 30 January 2022)

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All Supervisions Current RPGs Graduated RPGs

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Current RPGs

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Doctor of Philosophy HE, Da
Marketing( 2021 - )

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Graduated RPGs

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Doctor of Philosophy FAN, Haosheng
Marketing( Completed in 2021 )









ProjectsFrom January 2020 to December 2022

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All Projects 1

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No Projects.
Information and Incentives in Freelance Contests


創新競賽中的信息與激勵機制設計 Leading


RGC - General Research Fund


Project Team (HKUST)
LIN Song (Lead)


2018 - 2021