个人信息
姓名：刘石兰
性别：男
籍贯：湖南双峰
民族：汉


研究方向
营销战略，品牌与消费者行为

讲授课程
硕士：管理研究方法；营销管理
本科：市场营销学；客户关系管理；管理研究方法；商务沟通与管理

教育背景
2004.3-2007.3 同济大学 企业管理博士
2001.9-2003.12 安徽财经大学 企业管理硕士
1997.9-2001.7 安徽财经大学 市场营销学士
2013.3 -2014.3 香港岭南大学

工作经历
2007.7-至今 广东外语外贸大学 商学院

学术论文
1.企业能力与客户价值的匹配：基于长三角地区企业的调查研究.中国软科学，2008，7.（国家自然科学基金委认定的A类期刊）
2.消费者创新性对新产品创新性行为的权变影响研究.科学学研究,2012, 2.（人大复印资料《市场营销》全文转载，2012年第5期）（国家自然科学基金委认定的A类期刊）
3.经济萎缩背景下的公司治理与销售绩效.科研管理，2013,1.（国家自然科学基金委认定的A类期刊）
4.市场导向、学习导向、产品创新与组织绩效之间的相关研究.科学学研究,2007, 2.（国家自然科学基金委认定的A类期刊）
5.B2B市场供应商开展客户推荐营销的方式和策略研究.外国经济与管理，2012,7.
6.能力营销研究前沿探析与未来展望.外国经济与管理，2009,10（人大复印资料《市场营销》全文转载，2010年第1期）
7.论企业能力对客户价值的作用及匹配研究.外国经济与管理，2007,6.
8.市场导向类型及其结果研究.外国经济与管理, 2007,9.
9.消费者创新的结构及内在机理研究.外国经济与管理，2009,3.
10.消费者创新性的结构测量及对创新性行为的影响.商业经济与管理，2011,3.

专著教材
企业能力、能力营销与顾客价值，人民出版社，2015.9，独著

科研项目
1.主持国家社会科学基金项目，供应商能力营销的方式选择与作用机理研究，2012年。
2.主持教育部人文社会科学一般项目，能力营销的测量维度、影响因素与作用机理研究，2010年；
3.主持广东省优秀青年基金项目：技术创新能力、能力营销与市场绩效，2014年；
4.主持广东省自然科学基金项目，产业市场中顾客价值创造能力的结构维度与作用机制，2009年；
5.主持广东省自然科学基金项目，产业市场中供应商能力营销对客户购买意向影响的实证研究，2012年；
6.主持广东省自然科学基金项目，消费者促销预期对购买决策影响的作用机理与调节机制，2014年
7.主持广东省哲学社会科学“十一五”规划项目，客户价值创造能力的测量维度、评估应用与发展路径，2009年；
8.主持广州市社会科学规划课题，广州市高科技企业的能力营销战略及其影响机理研究，2011年。
9. 主持广州市软科学项目，国际代工市场中粤企技术创新对营销绩效的作用机理研究，2011年。
10. 主持广州市社会科学规划课题，成分制造企业在转型升级中发展要素品牌化价值的能力营销战略：能力框架和营销路径，2017年。

教研成果
1.营销人才培养模式创新：基于准毕业生职场即战能力提升的视角，广东省高校教学质量工程项目，2014.10
2. 《系统化教学设计的模式研究——以（商务沟通）课程为例》，国际经贸探索，2009年

学术任职
广东省重大决策咨询项目评审专家、广东省自然科学基金项目、广东省软科学项目评审专家。并任中国管理研究国际学会（IACMR）、中国营销科学学会（JMS）以及《外国经济与管理》等多家期刊杂志的论文评审专家。

社会兼职
曾任上海华彩管理咨询有限公司培训部经理、高级咨询师；广州聚腾咨询有限公司副总经理、首席顾问师。

咨询项目
在咨询公司兼职中，为众多企业开展有关营销策划、广告设计、薪酬设计和绩效考核等项目的培训和咨询

所获奖项及其它
1.广东外语外贸大学第二界“青年教学十佳”， 2011.10
2.广东外语外贸大学优秀教学二等奖， 2011.9
3.广东外语外贸大第一届青年教师说课比赛三等奖，2011.10
4.广东外语外贸大学优秀教学三等奖， 2012.7
5.广东外语外贸大学优秀科研二等奖， 2011.6
6.广东外语外贸大学优秀科研二等奖， 2013.4
7.广东外语外贸大学优秀科研二等奖，2010.5

联系方式：
办公地址：广东外语外贸大学商学院
办公电话：
手 机：
电 邮：runnyreddy@aliyun.com

LIU Shilan (Professor)
Personal Information
Name: LIU Shilan
Gender: Male
Native place: Shuangfeng, Hunan Province
Nationality: Han


Research Orientation
Marketing Strategy, Brand and Consumer Behavior

Courses Taught
Master: Research Methods in Management Studies, Marketing Management
Bachelor: Marketing, Customer Relation Management, Management Research Methods, Business Communication and Management

Education
2004.3-2007.3 PhD in Business Administration, Tongji University
2001.9-2003.12 Master ofBusiness Administration,Anhui University of Finance and Economics
1997.9-2001.7 Bachelor of Marketing,Anhui University of Finance and Economics
2013.3 -2014.3 Lingnan University of Hong Kong

Work Experience
Business School of Guangdong University of Foreign Studies since July 2007.

Academic Paper
1.Accouplement of Enterprise Ability and Customer Value Based On the Investigation of Enterprises in the Yangtze River Delta Region.China Soft Science, July 2008. (accredited as a class A journal by the National Natural Science Fund Committee)
2.LIU Shi-lan & Hao Bin. (2012), "A research on the moderate relationship between consumer innovativeness and innovative behaviors of new products",Studies in Science of Science(full text reprinted in duplicated materials of Renmin University of China, no.5, 2012), vol.30, no.2, February 15, pp.312-320 (accredited as a class A journal by the National Natural Science Fund Committee)
3.LIU Shi-lan.(2013), The Governance Structure of Corporations and Sales Performance in the Context of Shrinking Economy,Science Research Management, vol.34, no.1, January 20, pp.116-123 (accredited as a class A journal by the National Natural Science Fund Committee)
4.Relevant Research on Market Orientation, Learning Orientation, Product Innovation and Organizational Performance,Studies in Science of Science, February 2007 (accredited as a class A journal by the National Natural Science Fund Committee)
5.LIU Shi-lan.(2012), A Study of Customer Referral Marketing Model and Strategy by B2B Market Suppliers,Foreign Economics & Management, vol.34, no.34, July 20, pp.61-68
6.Ability Marketing Research Front Analysis and Future Prospects,Foreign Economics & Management, October 2009 (full text reprinted in Marketing, the duplicated materials of Renmin University of China, no.1, 2010)
7.Function and Accouplement Research 0f Enterprise Capability to Customer Value,Foreign Economics & Management,June 2007.
8.Research of Market Orientation Types and Results,Foreign Economics & Management,September 2007.
9.Research of Structure and Internal Mechanism of Consumer Innovation,Foreign Economics & Management, March 2009.
10.LIU, Shi-lan.(2011), The Measurement of Consumer Innovativeness Structure and Its Effects on Innovative Behavior by Consumers,Journal of Business Economics, vol.233, no.3, March 15, pp.81-90

Monograph and Teaching Materials
Enterprise Capability, Capability Marketing and Customer Value, People's Publishing House, September 2015.

Research Projects

1.In charge of Project of the National Social Science Foundation of China: Research of Method Selection and Acting Mechanism of Supplier Ability Marketing, 2012.
2.In charge of a general project of humanities and social sciences of the department of education: Research of Measurement Dimension, Influence Factors and Acting Mechanism of Ability Marketing, 2010.
3.In charge of a project of Excellent Youth Foundation of Guangdong Province: Technical Innovation Ability, Ability Marketing and Market Performance, 2014.
4. In charge ofa project ofNatural Science Foundation of Guangdong Province
5. In charge of a project of Natural Science Foundation of Guangdong Province: Empirical Study on the Effect of Supplier Ability Marketing on Customer Purchase Intention in The Industrial Market, 2012;
6.In charge of a project of Natural Science Foundation ofGuangdong Province: Function Mechanism and Regulatory Mechanism of the Effect of Consumer Promotion Expectation on Purchase Decision, 2014
7.In charge of a project of the Eleventh Five Year Plan of Philosophy and Social Science of Guangdong Province: Measurement Dimension, Evaluation Application and Development Path of Customer Value Creation Ability, 2009;
8. In charge of a social science planning project of Guangzhou: Research of Ability Marketing Strategy and Influence Mechanism of High-Tech Enterprises in Guangzhou, 2011;
9. In charge of a soft science project of Guangzhou: Research on the Function Mechanism of Technical Innovation on Marketing Performance of Enterprises in Guangdong in International OEM Market, 2011;
10.In charge of a social science planning project of Guangzhou: Ability Marketing Strategy of Development Elements and Branding Value of Component Manufacturing Enterprises in Transformation and Upgrading: Ability Frame and Marketing Path, 2017.

Research Outputs
1. Innovation of Model of Training Marketing Talents from the Perspective of Improving Undergraduates’ Career Ability, a project of teaching quality projects of Guangdong colleges and universities, October 2014;
2. Research on Systematic Teaching Design Model-Taking Business Communication as an Example,International Economics and Trade Research, 2009

Academic Post
Assessment expert of major decision-making consultancy projects ofGuangdong Province, Natural Science Foundation of Guangdong Province and soft science projects of Guangdong Province, and thesis assessment expert of International Association for Chinese Management Research (IACMR), China Marketing Science Society (JMS),Foreign Economics and Managementand many other journals and magazines.

Social Part-time Job
Used to be manager of training department and senior consultant of Shanghai Huacai ManagementConsulting Co., Ltd., vice general manager and chief consultant of Guangzhou Juteng Consulting Co., Ltd.

Consultancy Projects
Have provided training and consultancy related to marketing & planning, advertising design, remuneration design and performance assessment for numerous enterprises when I was doing part-time job in consulting companies.

Awards and Other Honors
1. One of the second contest of top ten young teachers held byGuangdong University of Foreign Studies, October 2011;
2. Second prize of teaching excellenceof Guangdong University of Foreign Studies, September 2011;
3. Third prize of the first teaching contest for young teachers of Guangdong University of Foreign Studies, October 2011;
4. Third prize of teaching excellence of Guangdong University of Foreign Studies, July 2011;
5. Second prize of excellent scientific research of Guangdong University of Foreign Studies, June 2011;
6. Second prize of excellent scientific research of Guangdong University of Foreign Studies, April 2013;
7. Second prize of excellent scientific researchof Guangdong University of Foreign Studies, May 2010.

Contact
Address: Business Schoolof Guangdong University of Foreign Studies,
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E-mail: runnyreddy@aliyun.com