Personal Information

Name: Yuping Du
Gender: Female
Date of Birth: Aug 27, 1963
Research Interest:: International Business, International Marketing, Enterprises Internationalization


Courses Taught
Graduate: International Marketing, Marketing Management
Undergraduate: International Business, Marketing, International Business Negotiation

Education
2005.9-2009.6 Wuhan University, Ph.D of International Business Administration
2000.9-2002.2 University of Gloucestershire (England), Master of Business Administration (Strategic Marketing)
1990.9-1993.3 Jilin University, Master of Linguistics
1986.9-1988.7 Guangdong University of Foreign Studies, Bachelor of Arts in English

Work Experience
2010.08-2011.02 Visiting Scholar Queensland University
2010.05-2010.07 Visiting Scholar (SACS) McGill University, School of Business and University of Western Ontario, Richard Ivey School of Business
2006.09-2007.07 Exchange Scholar (CCSEP) Ryerson University, School of Business
1995-2012 Marketing Consultant of many private enterprises such as Henan Gushi Huafeng Artifact Co. Ltd., Guangzhou Yueyang Culture Co. Ltd.; International Business Negotiator, participated in many international negotiations, negotiated with clients from over 40 countries.

Research Outputs
Dissertations/Books/Translations
English dissertations
1. Yuping Du (2012), Hebei Dawu Group: “Building the First Family Business Constitution in China”, in Cases in Leadership, 3^rd Edition, by W. Glenn Rowe and Laura Guerrero, Sage.473-483.
2. Jim Hatch and Yuping Du (2011), “Using the Case Method: A Cultural Imperative”, Journal of Strategy and Decision-making, Special Issue in English, 12:72-84.
3. Yuping Du, 2011, Hebei Dawu Group: Building the First“Family Business Constitution” in China, Ivey Publishing House，May, 9B11M038.
4. Yuping Du, Rongping Kang, and Yinbin Ke, 2008, “Understanding the growth models of Chinese multinational corporations”, International Journal of Chinese Culture and Management, 1 (4) 2:451-478.
5. Du Yuping and Mai Jinger, 2007, “The body shop in China: Market feasibility research and strategy design”, Research on Organizational Innovation—2007 Proceedings of International Conference on Enterprise Engineering and Management Innovation, at Wuhan University, June, 440-446, collected by ISTP.
6. Yuping Du, 2003, Haier’s Survival Strategy to Compete with World Giants, Journal of Chinese Economic and Business Studies, 1(2):259-266

Chinese dissertations:
1. Du, Yuping. “Innovative Asset Theory and Research and Development of China Enterprises Internationalization”. Journal of Strategy and Decision-Making. Vol 1, 2012: 26-31. Republished on Innovative Policies and Management. Vol. 4, 2012.
2. Du, Yuping. “Reflection on the Cooperation between the Pearl River Delta and Ontario in the Internationalization of Western and Chinese Medicine”. International Economics and Trade Research. 2011. 27(1):41-45.
3. Du, Yuping. “Strategic Dimensionality, Paradox and Oppositions”. Journal of Strategy and Decision-Making. Vol. 2, 2010: 90-96.
4. Du, Yuping. “Transnational Operation of the Big Four Accounting Firms in China”. Communication of Finance and Accounting (Academic). Vol. 9, 2008: 10-12.
5. Du, Yuping. “National Risk Assessment in Multinational Credit Operation”. Journal of Guangdong University of Foreign Studies. Vol. 17, Iss. 4. 2006: 28-31.
6. Du, Yuping. “Analysis of the Feasibility of THE BODY SHOP Entering Chinese Market”. China Market. July 2006:72-3.
7. Du, Yuping. “Discussion on the Development of Chinese Export-oriented Enterprises from Marketing Perspective”. International Economics and Trade Research. Vol. 21, Iss. 5, 2005: 75-78. (2005)
8. Du, Yuping. “Tripartite Teaching Method for Marketing”. Finance and Accounting Monthly. Vol.5, 2005. ISSN 1004-0994、CN 42-1290/F.
9. Du, Yuping. “New Phenomenon in the Development of Multinational Company”. International Economic Review. Vol. 3, 2005: 1-6.

Books:
1. Internationalization of Chinese Companies: Diagnosis of the Companies’ Research and Development. China Economic Press. Mar, 2010. ISBN: 50


Research Projects:
1. CCSEP-Canada--Chinese Scholar’s Exchange Program, Independent Research Project: “The internationalization of Chinese companies — the study of successful and failed cases in Canada” Funded C$22,000 by the government, 2006.09 – 2007.07.
2. Reflection on How to Introduce Ivey Cases into IMBA Education and Combine IMBA with Chinese MBA Education. SACS, 2010.5-2010.7.
3. Sub Topic of Organizational Management Studies in Export-oriented Enterprises in the Pearl River Delta: Chinese Companies’ Internationalization. “211 Project” of Guangdong University of Foreign Studies. 2009.9 – 2010.12
4. Innovative Education for Applied IMBA Graduates. Division of Graduate Student of GDUFS. 2009.9-2010.12
5. Integration of Case Development and Case Teaching. University-level Research Project of GDUFS. 2012.9-2013.12
6. Marketing Case: Global Vision and Local Solution. Division of Graduate Student of GDUFS. 2012.9-2014.12

Consultancy Projects
2010-2012 “Cross-cultural Communication: Market Research Of China, England and America” for Guangzhou Yueyang Culture Co. Ltd.
2008-2009 “Solution for Small and Medium-sized Export-oriented Enterprises to deal with Financial Crisis” for Shandong Ju’nan Lishun Artifact Co., Ltd.
2006-2009 “Exporting Strategy for Small and Medium-sized Enterprises in Village and Towns” for Henan Gushi Huafeng Artifact Co. Ltd.

Awards & others
1. Special Award for Canadian Studies – Reflection on How to Introduce Ivey Cases into IMBA Education and Combine IMBA with Chinese MBA Education. 2010.5
2. The First National Outstanding Teaching Cases for Management – Chinese Case: Hebei Dawu Group: the First "Family Business Constitution" in China. 2010.7
3. The Third National Outstanding Teaching Cases for Management – Yunan Mode: Innovative Financial System for Issues in Agriculture, Farmers and Rural Areas. 2012. 10

Contact
Mobile: **
Email: yupingdu@126.com