个人信息
姓名：苗学玲
性别：女
籍贯：陕西
民族：汉


研究方向
旅游消费者行为、背包客旅行、志愿者旅游行为、质性研究

讲授课程
本科：市场营销原理、消费者行为学、旅游学概论

教育背景
博士：中山大学旅游管理
硕士：陕西师范大学自然地理
本科：西安外国语大学旅游系

工作经历
2006年至今2015年9月：广东外语外贸大学英文学院旅游系；
2015年9月至今：广东外语外贸大学商学院市场营销系。

学术论文
(1) 自驾车旅游研究的新视角：旅游网络论坛的主帖分类研究.，《商业研究》2006年No.11独立作者
(2) 众乐乐：旅游虚拟社区结伴旅行之质性研究,《旅游学刊》2007年第8期 独立作者
(3) 旅游户外用品重度购买者的特征及其营销启示,《旅游科学》2007年第6期,第一作者；
(4) 旅行社顾客忠诚度细分研究,《旅游学刊》2009年第5期,独立作者；
(5) 旅游网络论坛的学术界定、发展现状与影响,《旅游论坛》2009年第2期,独立作者
(6) “二合一”：自驾车旅游团顾客的需求分析，《北京第二外国语学院学报》2009年第9期，第一作者
(7) 志愿观光的体验研究：广州亚运信使观光团为案例，《旅游学刊》2014年第5期，第一作者
(8) 成长：旅行故事的批判性思维解读，《旅游学刊》，2016年第11期，独著



MIAO Xueling(Lecturer)
Personal Information
Name: MIAO Xueling
Gender: female
Native place: Shaanxi Province
Nationality: Han


Research Orientation
Tourism Consumer Behavior, Backpacking Travel, Volunteer Tourism Behavior, Qualitative Research

Courses Taught
PhD:
Master:
Bachelor:Marketing Principles, Consumer Behavior, Introduction to Tourism

Education
PhD: Tourism Management of Sun Yat-Sen University
Master: Physical Geography of Shaanxi Normal University
Bachelor: Tourism of Xi’an International Studies University
Training:

Work Experience
2006-September 2015: Department of Marketing, Business School of Guangdong University of Foreign Studies
September 2015 to date: Department of Tourism, English School of Guangdong University of Foreign Studies

Academic Paper
(9) Independent Author of New Perspective For Self-drive Travel Research: Classified Study of Posts on Online Tourism BBS,Business Research, no.11, 2006.
(10) Independent Author of Universal Happiness: Qualitative Research on Group Travel in Virtual Tourist Attractions,Tourism Tribune,no.8, 2007.
(11) First author of Features of Heavy Buyers of Outdoor Travelling Goods and the Marketing Inspiration,Tourism Science, no.6, 2007.
(12) Independent Author of Breakdown Research on Loyalty of Customers of Travel Agencies,Tourism Tribune, no.5, 2009.
(13) Independent Author of the Academic Definition, the Status Quo and Influence of Tourism BBS,Tourism Forum, no.2, 2009.
(14) First author of Two-in-one: Demand Analysis of Self-drive Travel Groups,Journal of Beijing International Studies University, no.9, 2009.
(15) First author of Research of the Experience of Volunteer Sightseeing: taking the Guangzhou Asian Games Courier Tour Group as a case,Tourism Tribune, no.5, 2014.
(16) Independent Author of Growth: Interpreting Travel Stories with Critical Thinking,Tourism Tribune, no.11, 2016.