个人信息
姓名：胡晓红
性别：女
籍贯：河南开封
民族：汉



研究方向
消费者行为与非营利营销

讲授课程
博士：
硕士：
本科：营销调研、社会与非营利营销、市场营销学、品牌管理、消费者行为学

教育背景
博士：博士：中山大学管理学博士学位2007
硕士：中山大学法学硕士学位1999
本科：西安交通大学工学学士学位1992

工作经历
分别在生产企业、贸易企业和通讯企业从事产品设计、质量管理、服务营销策划与管理、企业咨询等工作，具备丰富的企业实践经验。
2007年7月至今广东外语外贸大学商学院

学术论文
王秀芝、胡晓红、杨晓燕，捐赠者的非营利组织劣势者感知对捐赠行为的影响，《社会工作与研究》，2017.1
李新春、胡晓红，科学管理原理:理论反思与现实批判，《管理学报》2012（05）：658-670
胡晓红，青少年品牌态度的社会影响因素，中山大学学报（社会科学版），2009（5）：
胡晓红，家庭沟通模式对青少年品牌态度的影响研究，《南开管理评论》，2009（4）：36-43
胡晓红、李新春，家族企业创业导向与企业成长，《学术研究》，2009（4）：79-82
胡晓红，服务品牌化：电子商务企业的及征途，《销售与市场》（管理版），2011.3
胡晓红，消费群体分化下的新商机，《销售与市场》（管理版），2011.4
胡晓红、杨晓燕，通过竞争关系激发学生的创造性思维，《河南科技》，2009（6上）：42-43
杨晓燕、胡晓红，绿色认证对品牌信任和购买意愿的影响研究，《国际经贸探索》，2008年12期，P66
胡晓红、费菲，创业领袖退场与继任冲突：从“谢瑞麟”到TSL，《管理案例研究与评论》，200年12月
李新春、杨学儒、姜岳新、胡晓红，内部人所有权与企业价值——对中国民营上市公司的研究，《经济研究》，2008年11期

专著教材
参与编译 迈克尔·所罗门、卢泰宏、杨晓燕 著《消费者行为学》（第10版），中国人民大学出版社，2014年1月
胡晓红，《青少年品牌态度的三因素关系模型研究》，经济科学出版社，2008年12月
李新春、胡晓红、姜岳新 编著，《私营企业成长与家族化治理——珠三角的实证与案例研究》， 经济科学出版社，2008年3月

科研项目
参与（含主持）教育部和省级、副省级课题4项
青少年网络消费消费行为研究：基于社会网络分析的视角，省社科规划项目，2010
全球价值链中的广东制造：国际竞争力与战略转型，省自然科学基金项目，2013

社会兼职
广东省社会组织研究中心兼职研究员
中国营销研究中心研究员

咨询项目
企业社会营销前沿问题研究, 211课题

联系方式：
办公地址：办公地址：广州市大学城广东外语外贸大学院系办公楼358室
办公电话：**
手机：
电邮：huxiaohong@mail.gdufs.edu.cn

HU Xiaohong (Associate Professor)
Personal Information
Name: HU Xiaohong
Gender: Female
Native place: Kaifeng, Henan
Nationality:Han


Research Orientation
Consumer behavior and nonprofit marketing

Courses Taught
PhD:
Master:
Bachelor: Marketing Research, Social and Nonprofit Marketing, Marketing, Branding Management, Consumer Behavior

Education
PhD: PhD in Management, Sun Yat-Sen University, 2007
Master: Mater of Law, Sun Yat-Sen University, 1999
Bachelor: Bachelor of Engineering, Xi’an Jiaotong University, 1992

Work Experience
Used to work in manufacturing company, trading company, and communication company, has practical experience in product design, quality control, service marketing and management, corporate consultancy etc.
Has been working for the School of Business in Guangdong University of Foreign Studies since July 2007.

Academic Paper
WANG Xiuzhi, HU Xiaohong, YANG Xiaoyan. (2017), Impact of Underdog Perception of Nonprofit Organization on the Donors,Social Work and Research,vol.17, no.1,January, pp.12-17.
HU Xiaohong& LI Xinchun. (2012), Principles of Scientific Management: Theoretical Reflection and Critical Reality, Chinese Journal of Management,vol.9, no.5, May 1, pp.658-670.
Hu Xiaohong, Social Influence Factors on Teenagers’ Attitudes to Brands,Journal of Sun Yat-sen University(Social Science Edition), May.
HU Xiaohong. (2009), Study on the Influence of Family Communication Patterns on Teenagers’ Attitudes to Brands,Nankai Business Review,April, pp.36-43.
HU Xiaohong, LI Xinchun.(2009), Entrepreneurial Guide for Family-owned Businesses and Business Growth,Academic Research, April, pp.79-82.
HU Xiaohong. (2011), Service Branding: New Journey for E-commerce Companies, Sales and Marketing(management version), March.
HU Xiaohong. (2011), New Business Opportunities under the Consumer Groups Differentiation, Sales and Marketing(management version), April.
HU Xiaohong,YANG Xiaoyan. (2009), Stimulate Students' Creative Thinking Through Competitive Relationships,Henan Science & Technology, early June, pp.42-43.
YANG Xiaoyan, HU Xiaohong. (2008),Study on the Influence ofGreen Certification on Brand Trust and Purchase Intention,International Economics and Trade Research, no.12, pp.66.
HU Xiaohong, FEI Fei. (2008), Walk-off of Entrepreneurial Leaders and Conflict with Successor: from XIE Ruilin to TSL,Journal of Management Case Studies, December.
LI Xinchun, YANG Xueru, Jiang Yuexin, HU Xiaohong. (2008), Internal Ownership and Enterprise Value: The Study on Private Listed Companies in China,Economic Research, no. 11.

Monograph and Teaching Materials
HU Xiaohong, Michael Solomon,LU Taihong, YANG Xiaoyan,(2014),Consumer Behavior (version 10),China Renmin University Press, January 2014.
HU Xiaohong. (2008),The Three-factor Relationship Model Study of the Youth’s Attitudes to Brands,Economic Science Press, December.
Li Xinchun, Hu Xiaohong, Jiang Yuexin. (2008),Development and Familization Management of the Private Sector: The Empirical and Case Studies of The Pearl River Delta, Economic Science Press, March.

Research Projects

Has been the researcher (including leading researcher) of 4 projects of ministry of education and provincial and deputy provincial levels.
Teenagers Internet Consumption Behavior Research: Based on Social Network Analysis, a project supported by Guangdong Planning Office of Philosophy and Social Science, 2010.
“Made in Guangdong ” in Global Value Chain: International Competitiveness and Strategic Transformation, a project supported by Guangdong Natural Scientific Foundation, 2013.

Social Part-time Job
Part-timeresearcher of Guangdong Social Organization Research Center
Researcher of Marketing Research Center of China

Consultancy Projects
Study on Preceding Issues of Company Social Marketing, 211 project

Contact
Office address: Room 358, School of Business, Guangdong University of Foreign Studies, Guangzhou Higher Education Mega Center
Tel:
Mobile:
E-mail: huxiaohong@mail.gdufs.edu.cn