个人信息
姓名：赖磊
性别：女
出生年月：1977.01
籍贯：江西南昌
民族：汉


研究方向
创新创业、战略管理、企业成长

讲授课程
硕士：技术经济及管理
本科：战略管理、市场营销学、营销战略、营销渠道管理、广告学、企业行为模拟

教育背景
博士（硕博连读）：河海大学，技术经济及管理专业2001—2006
本科：山东科技大学，会计专业 1995—1999

工作经历
2006.07-至今广东外语外贸大学
期间：2014.09-2015.08新西兰Massey University访问****
2009.09-2009.12 美国Harding University访问****
1999.07-2001.07深圳中达信会计师事务所

学术论文
1、赖磊、姜农娟，基于扎根理论的共享单车商业模式设计研究——以摩拜为例，当代经济管理，2017.06
2、赖磊、姜农娟，“一带一路”战略下外语类院校创新教育研究，管理观察，2017.06
3、赖磊，基于扎根理论的高校创业教育体系构建研究，沿海企业与科技，2017.03
4、赖磊，不同视角下的代工企业升级理论研究述评，管理现代化，2013.4
5、赖磊，知识密集型服务机构嵌入视角的集群企业成长实证研究框架，人文地理，2012.4
6、赖磊，全球价值链治理、知识转移与代工企业升级——以珠三角地区为例，国际经贸探索，2012.4
7、赖磊，区域品牌形成中企业与政府行为的博弈分析，湖南商学院学报，2012.10
8、赖磊，西方组织战略观理论的演进与述评，战略决策研究，2010.7
9、赖磊，嵌入的均衡性与产业集群的发展，兰州商学院学报，2009.5
10、赖磊，模块化组织的演进及形成——基于分工理论的视角，广东财经职业学院学报，2009.2
11、赖磊，产业集群的组织要素及其竞争优势的获取，科技管理研究，2008.6
12、赖磊，战略管理视角的产业集群能力构建分析，科技进步与对策，2008.4
13、赖磊，基于动态能力的产业集群竞争优势培育，云南财经大学学报，2007.8

专著教材
1、阳林、李青、赖磊主编.国际市场营销.中国轻工业出版社.2017年10月。
2、袁静、吕英俊、赖磊主编.企业经营沙盘模拟——操作入门、知识提升与能力拓展.机械工业出版社，2014年1月。

科教研项目
主持项目：
1、2018年广东省本科高校创新创业教育改革研究项目：高校创业教育对大学生创业行为影响研究
2、2014年广东省高等教育教学研究和改革项目：高校创业教育体系建设与质量评价研究，已结题
3、2011年全国哲学社会科学青年基金项目：基于知识密集型服务机构嵌入视角的集群企业成长战略，已结题
4、2013年广东外语外贸大学校级区域和国别研究项目：全球生产网络下珠三角地区代工企业技术学习与能力发展研究
5、2011年广东外语外贸大学教学研究项目：高校创业教育与实践对接研究，已结题
6、2010年广东省教育厅人文社科育苗项目：基于知识型服务机构嵌入视角的广东省集群企业成长机制研究，已结题
7、2010年广州市社会科学规划课题：网络嵌入视角下的社会资本与集群企业成长研究，已结题
作为重要参与人参与的部分项目：
1、2012年广东省哲学社会科学“十二五”规划项目《基于全球价值链、国内价值链互动的广东劳动密集型企业升级路径研究》（项目编号：GD12YGL05）
2、2013年教育部规划项目青年课题《多价值链嵌入与劳动密集型企业转型升级——基于珠三角与长三角地区的比较研究》（项目编号：13YJC630214）
3、2013年广东省软科学联合基金项目《广东省汽车制造业网络特征、学习机制与技术创新能力研究》（项目编号：2012RL**），已结题

咨询项目
1、2017年东莞市松山湖管委会中俄项目咨询评审
2、2016年度佛山市财政支出预算项目咨询评审
3、2013年东莞市市委政策研究室课题——支持收购国外品牌的政策研究报告

所获奖项及其它
1、2018年度优秀教师
2、2018年度广东外语外贸大学优秀教学奖
3、2017年度广东外语外贸大学优秀教学奖
4、2017年度广东外语外贸大学工会积极分子
5、2011年度优秀科研业绩奖一等奖
6、2011年度优秀教师

联系方式：
办公地址：广州大学城广东外语外贸大学院系办公楼257室
电邮：lailei77@gdufs.edu.cn




Lailei(Professor)
Personal Information
Name: Lai Lei
Gender: Female
Birth: 1977
Native place: Nanchang, Jiangxi
Nationality: Han


Research Orientation
Innovation and Entrepreneurial Management、Strategy management、Enterprise growth

Courses Taught
Master: Technology Economy and Management
Bachelor: Strategy Management, Marketing, Management of Marketing and Sales Channels, Advertising, Enterprise Behavior Simulation

Education
PhD: PhD in Technical Economy and Management, Hohai University,2001-2006
Bachelor: Bachelor of Accounting, Shangdong University of Science and Technology,1995-1999

Work Experience

2006.07-present Guangdong University of Foreign Studies
2009.09-2009.12 Harding University: Visiting scholar
2014.09-2015.08 Massey University :Visiting scholar
1999.07-2001.07 Shenzhen Zhong Da Xin Accounting Firm

Academic Paper

(1) LAI Lei.(2017), Research on Business Model Design of Shared Bicycle Based on Ground Theory
——A Case Study of MoBike,Contemporary Economic Management,06,2017
(2)LAI Lei.(2017), Research on Innovative Education in foreign language universities under the "one belt and one way" strategy,Management Observer，06，2017
(3)LAI Lei.(2017), Research on the Construction of College Entrepreneurship Education System Based on Grounded Theory,Coastal Enterprises and Science and Technoligy，03，2017
(4) LAI Lei.(2013), Review on Researches of OEM Upgrading Theory From Different Perspectives,Modernization of Management,no.4, August 20, pp.114-116
(5) LAI Lei. (2012), The Empirical Research Frame of the Growth of Cluster Firms Based on Knowledge Intensive Business Services (KIBS)Embeddingness,Human Geography, no.4, August 15, pp.98-102
(6) LAI Lei. (2012), Study on Global Value Chain Governance, Knowledge Transfer and Subcontracting Business Upgrading: Taking the Pearl River Delta as an Example, International Economics and Trade Research, vol.28, no.4, April 25, pp.42-51
(7)LAI Lei. (2012),The Game Behavior of Enterprises and Government in the Form of Regional Brand,Journal of Human University of Commerce, vol.19, no.15, October 28, pp.107-110
(8) LAI Lei. (2010), The Evolution and Review of the Strategy Theories of Western Organizations,Strategic Decision-making Research, July.
(9) LAI Lei. (2009), The Embedded Equilibrium and Development of Industrial Clusters,Journal of Lanzhou Commercial College, May.
(10) LAI Lei. (2009), The Evolution and Formation of Modular Organizations from the Perspective of Labor Division Theory,Journal of the Guangdong University of Finance and Economics, February.
(11) LAI Lei. (2008), The Organizational Elements of Industrial Clusters and Ways to Build Competitive Advantages,Science and Technology Management Research, June.
(12) LAI Lei. (2008), Analysis of Industrial Clusters’ Capability Building from the Strategic Management Perspective,Science and Technology Progress and Policy, April.
(13) LAI Lei. (2007), Cultivating Competitive Advantages of Industrial Clusters Based on Dynamic Capability,Journal of Yunnan University of Finance and Economics, August.

Publishing
Books
1.Yanglin,LiQing,Lailei.Goble Marketing. China Light Industry Press,2017
2.Yuan Jing, Liu Yinjun, Lai Lei.Sand Table Simulation of Business Management- Basic Operation, Knowledge Expanding and Ability Improvement, China Machine Press, 2014

Scientific
Research Projects

Hosting project：
1、Research Project on Innovation and Entrepreneurship Education Reform of Guangdong Undergraduate Universities in 2018: The Impact of College Entrepreneurship Education on College Students' Entrepreneurship Behavior
2、Higher Education Teaching Research and Reform Project of Guangdong Province in 2014: Research on the Construction and Quality Evaluation of Entrepreneurship Education System in Colleges and Universities
3、Project of the National Philosophy and Social Science Youth Fund: Growth Strategies of Cluster Firms Based on Knowledge Intensive Business Services Embeddingness, initiation time: June 2011.
4、Regional and Country-level Research Project of Guangdong University of Foreign Studies in 2013: Research on Technology Learning and Capacity Development of OEMs in the Pearl River Delta Region under the Global Production Network
5、Teaching Research Project of Guangdong University of Foreign Languages in 2011: Research on the Docking of Entrepreneurship Education and Practice in Colleges and Universities
6、Breeding Project of Guangdong Provincial Department of Education: Research of The Growth Mechanism of Guangdong Cluster Firms Based on Knowledge Intensive Business Services Embeddingness, initiation time: October 2010
7、Project of Guangzhou Social Science Planning: The Research of Social Capital and the Growth of Cluster Firms from the Perspective of Network Embeddingness, initiation time: June 2010.

Consulting Projects
1、Consultation and Evaluation of Sino-Russian Project of Dongguan Songshan Lake Management Committee in 2017
2、Consultation and Evaluation of Foshan Financial Expenditure Budget Projects in 2016
3、Project of Policy Research Laboratory of Dongguan Municipal Committee in 2013: Policy Research Report on Supporting the Acquisition of Foreign Brands

Awards and Others

1、Awarded the prize for excellent teaching of GDUFS in 2017
2、Awarded the prize for Union Activists of GDUFS in 2017
3、Awarded the first prize for scientific research performance of GDUFS in 2011
4、Awarded the prize for excellent teacher of GDUFS in 2011-2012

Contact
Address: Room 257 of School of Business, GDUFS-College Town
Email:lailei77@gdufs.edu.cn