易成
管理科学与工程系 副教授
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易成，清华大学经济管理学院管理科学与工程系副教授，于2006年获得新加坡国立大学信息系统专业学士学位，2011年获得新加坡国立大学信息系统专业博士学位。主要研究领域为电子商务，人机交互，网络消费者行为，互联网营销等。其学术论文发表于信息系统领域国际顶尖学术期刊如《Information Systems Research》和《Journal of Management Information Systems》。讲授课程包括信息资源管理（英文），企业资源规划（ERP，英文），和人机交互（HCI，英文）。
- Yi, C., Jiang, Z., Li, X., and Lu, X.“Leveraging User-Generated Content for Product Promotion: the Effects of Firm-highlighted Reviews”, Information Systems Research, forthcoming
- Yi, C., Jiang, Z., and Benbasat, I. (2017) “Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms”, Information Systems Research, 28 (2), 413-429
- Song, T., Yi, C., and Huang, J., (2017) “Whose Recommendations Do You Follow? An Investigation of Tie Strength, Shopping Stage, and Deal Scarcity”, Information & Management, 54 (8), 1072-1083
- Tan, C.C., Yi, C.*, and Chan, H.C., (2015) “Deliberation without Attention: The Latent Benefits of Distracting Website Features for Online Purchase Decisions,” Information Systems Research, 26 (2), 437-455
- Yi, C., Jiang, Z., and Benbasat, I. (2015) “Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design,”Journal of Management Information Systems, 31 (4), 213-242
- 贺曦鸣,胡赛全,易成*,刘霞 (2015)“平台服务和物流服务对网络商家信心的影响——商家信誉的调节作用，”中国管理科学，23 (6), 83-90
- 易成*,周密 (2017)“用户控制对视频广告效果的影响，”中国管理科学，25 (2), 119-126
Conference papers:
- Yi, C., Jiang, Z., and Zhou, M. “The Effects of Social Popularity and Deal Scarcity at Different Stages of Online Shopping,” the 35th International Conference on Information Systems (ICIS), Auckland, New Zealand, 14 - 17 Dec 2014.
- Chang, Y. and Yi, C., “A Cross-Cultural Study on the Effects of Social Popularity and Deal Scarcity on Consumers' Purchase Behavior,” the 18th Annual Pacific-Asia Conference on Information Systems (PACIS), Chengdu, China, 24-26 June 2014.
- Song, T., Yi, C., and Huang, J., “Do We Follow Friends or Acquaintances? The Effects of Social Recommendations at Different Shopping Stages,” the 16th International Conference on Human-Computer Interaction (HCI International), Crete, Greece, 22-27 June 2014.
- Luo, C., Jiang, Z., and Yi, C. “The Power of Autonomy: Effect of Undesired Choice on User Behavior and Attitude,” the 33rd International Conference on Information Systems (ICIS), Orlando, Florida, USA, 16 - 19 Dec 2012.
- Yi, C., Jiang, Z., and Benbasat, I. “Enticing Consumers via Incomplete Product Experience: An Investigation of Online Product Interactivity Designs,” the 29th ACM CHI Conference on Human Factors in Computing Systems (CHI), Vancouver, BC, Canada, 7 - 15 May 2011.
- Yi, C., Jiang, Z., and Benbasat, I. “Towards Organized Search and Unexpected Discoveries: the Impacts of Product Tags and Featured Users on Online Product Search,” the 31st International Conference on Information Systems (ICIS), Saint Louis, Missouri, USA, 15 - 18 Dec 2010.
- Jiang, Z., Qiu L., Yi, C., and Choi, B. “An Investigation of the Effects of Website Aesthetics and Usability on Online Shoppers’ Purchase Intention,” the 16th Americas Conference on Information Systems (AMCIS), Lima, Peru, 12 - 15 Aug 2010.
- Yi, C., Jiang, Z., and Benbasat, I. “Designing for User-Generated Contents: An Investigation of Product Tags and Lead User Exposure,” the 8th annual pre-ICIS workshop on HCI research in MIS (SIGHCI), Phoenix, Arizona, USA, 14 Dec 2009.
- Liu N., Yi, C., and Lim, L.H., "A Multiple-Case Study of The Instructor’s Roles in Courseware Development," the 42th annual Hawaii International Conference on System Sciences (HICSS), Big Island, Hawaii, USA, 5 - 8 Jan 2009.
- Tan, C.C., Yi, C., and Chan, H.C., "Beyond Annoyance: The Latent Benefits of Distracting Website Features," the 29th International Conference on Information Systems (ICIS), Paris, France, 14 - 18 Dec 2008.
- Yi, C. and Jiang, Z., “The Antecedents of Online Consumers’ Perceived Usefulness of Website: A Protocol Analysis Approach,” the 12th International Conference on Human-Computer Interaction (HCI International), Beijing, China, 22-27 July 2007.
- Xu, L., Yi, C., and Xu, Y., “Emotional Expression Online: the Impact of Task, Relationship and Personality Perception on Emoticon Usage in Instant Messenger,” the 11th Annual Pacific-Asia Conference on Information Systems (PACIS), Auckland, New Zealand, 4-6 July 2007