), 郑晓旭2, 余秋婷1, 雷雳3 1 信阳师范学院心理学系, 河南 信阳 464000
2 安阳工学院经济管理学院, 河南 安阳 455000
3 中国人民大学心理学系, 北京 100872
收稿日期:2018-08-25出版日期:2019-07-26发布日期:2019-06-25通讯作者:王财玉E-mail:wangcaiyu80@163.com基金资助:* 国家自然科学基金项目(71502157);河南省教师教育课程改革研究项目(2019-JSJYYB-037);信阳师范学院“南湖****奖励计划”青年项目(Nanhu Scholars Program for Young Scholars of XYNU)资助The dilemma of green consumption: identity construction or environmental concern?
WANG Caiyu1(), Zheng Xiaoxu2, YU Qiuting1, LEI Li3 1 Department of Psychology, Xinyang Normal University, Xinyang 464000, China
2 Anyang Institute of Technology, Anyang 455000, China
3 Department of Psychology, Renmin University of China, Beijing 100872, China
Received:2018-08-25Online:2019-07-26Published:2019-06-25Contact:WANG Caiyu E-mail:wangcaiyu80@163.com摘要/Abstract
摘要： 绿色消费具有道德属性, 消费者既有可能是为了建构道德身份, 实现自我保护或自我提升(自我导向), 也有可能是源于内在的道德信念, 实现对环境的关心(环境导向)。基于身份建构的绿色消费会导致行为不稳定、甚至撒谎和盗窃等, 其心理机制是道德自我调节; 基于环境关心的绿色消费则与之相反, 它植根于更广泛的道德联想网络, 与节俭、自我控制等紧密相关, 道德认同机制在其中发挥作用。那么, 究竟是身份建构还是环境关心呢?在阐述调节因素基础上, 我们构建了基于个体生活方式的绿色消费模型, 从个体差异的视角回答了该问题。未来研究需要从理论和实践上进一步展开。
图/表 1
图1基于个体生活方式的绿色消费模式建构
图1基于个体生活方式的绿色消费模式建构参考文献 91
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