), 段海岑1, 周宗奎2() 1 阳师范学院教育科学学院, 河南 信阳 464000
2 少年网络心理与行为教育部重点实验室, 华中师范大学心理学院, 武汉 430079
收稿日期:2017-09-12出版日期:2018-07-15发布日期:2018-05-29通讯作者:魏华,周宗奎E-mail:weihua19840601@163.com;zhouzk@mail.ccnu.edu.cn基金资助:国家自然科学基金青年项目(71702134);国家社科基金重大攻关项目(11&ZD151);北京师范大学中国基础教育质量监测协同创新中心自主课题(2016-04-003-BZK01);信阳师范学院‘南湖****奖励计划’青年项目Consumer behavior from the perspective of embodiment cognition
WEI Hua1,2(), DUAN Haicen1, ZHOU Zongkui2() 1 College of Education Science, Xinyang Normal University, Xinyang 464000, China
2 Key Laboratory of Adolescent Cyberpsychology and Behavior, Ministry of Education, School of Psychology, Central China Normal University, Wuhan 430079, China
Received:2017-09-12Online:2018-07-15Published:2018-05-29Contact:WEI Hua,ZHOU Zongkui E-mail:weihua19840601@163.com;zhouzk@mail.ccnu.edu.cnSupported by:Nanhu Scholars Program for Young Scholars of XYNU摘要/Abstract
摘要： 具身理论已经成为消费者行为研究中一个重要的方向, 产生了大量的研究成果, 但国内相关研究却非常匮乏。为了推动国内研究在这一领域的发展, 从视觉、触觉、味觉和运动知觉这几个方向对相关研究进行了综述。在视觉特征方面, 主要考察了上下、左右和大小特征的作用; 在触觉方面, 主要考察了软硬、重量和温度的作用, 在味觉方面, 主要考察了甜和苦的作用; 在运动知觉方面, 主要考察了上下运动、趋近远离运动和关闭动作的作用。最后, 根据以往研究的局限, 提出了未来研究方向。
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