蒋阳阳 博士 诺丁汉大学商学院（中国）市场营销学助理教授
宁波诺丁汉大学



联系方式 办公室
行政楼250室

校园
宁波诺丁汉大学

地址
浙江省宁波市泰康东路199号

电话
+86 574 8818 0000 转 8800

邮箱
Yangyang.jiang@nottingham.edu.cn



学历
博士学位 澳大利亚莫纳什大学莫纳什商学院
硕士学位 中国人民大学 商学院
学士学位 中国人民大学商学院
高等教育资格证书（PGCHE） 英国诺丁汉大学

个人简介
蒋阳阳博士，女，目前在宁波诺丁汉大学担任市场营销学助理教授、博士生导师，荣获诺丁汉大学商学院杰出研究者科研基金（ORSS）。她的研究方向包括消费者体验、市场营销管理、服务营销、可持续发展、共享经济、数据营销等。蒋阳阳博士担任多个国际学术期刊和国际学术会议论文评审，以及市场营销学高等教育教材评审。其论文刊登于旅游与酒店管理领域顶级期刊Journal of Travel Research Research、International Journal of Hospitality Management等，并在AMA（美国市场营销学会年会）、EMAC（欧洲市场营销学会年会）、ANZMAC（澳大利亚、新西兰市场营销学会年会）多个国际会议上进行发表。蒋阳阳博士在国内外从事营销管理学高等教育工作多年、教学经验丰富；持有英国诺丁汉大学颁发的高等教育硕士学位资格证书，并且担任英国高等教育学会（HEA）研究员。2008 年至2016 年间，她曾在中国北京、加拿大温哥华、英国伦敦和巴西里约热内卢为四届奥运会顶级赞助商项目工作。
蒋阳阳博士从澳大利亚顶尖学府Monash 大学商学院获得博士学位，被授予澳大利亚政府颁发的国际研究生奖学金和Monash大学颁发的Donald Cochrane学术研究奖、商学院院长特别嘉奖（学术研究）、论文发表奖，以及澳大利亚与新西兰市场营销学会嘉奖等多项科研基金。蒋阳阳博士曾代表Monash 大学商学院参加三分钟论文演讲比赛；她的演讲已被Monash 大学选为演讲教材。2018年，她代表Monash 大学商学院市场营销系赴英国参加AMA-Sheth 基金会博士****论坛；该论坛聚集了全世界顶尖商学院选送的杰出****。
蒋阳阳博士本科就读于中国人民大学商学院，两次荣获中华人民共和国教育部颁发的国家奖学金，被评为“中国人民大学三好学生”、 “北京地区高等学校优秀毕业生”，并被保送攻读中国人民大学商学院硕士研究生，荣获中国人民大学光华奖学金、学习优秀一等奖学金，被评为“中国人民大学优秀毕业生”。她曾参与2007 年国家自然科学基金研究项目、2008 年北京市哲学与社会科学十一五规划研究项目、2008年教育部人文与社会科学研究项目和2010 年国家自然科学基金研究项目。她的论文见诸国内期刊《现代营销-营销学苑》、《市场营销案例》、《南通民营经济》等。此外，她负责了清华大学出版社《现代物流管理》一书中重要章节的写作。


教学
本科课程
数字营销
品牌管理
社交媒体营销
市场营销管理
营销服务
营销和沟通信息及决策
买方行为
营销原则
研究生课程
数字营销
研究与应用实践
市场营销和国际消费者
高管培训课程
国际市场营销
项目管理


研究方向
蒋博士的研究领域包括：客户体验管理、消费者行为、服务营销、旅游与酒店营销管理、共享经济和可持续发展。


荣誉职位
NUBS China Research Integrity and Ethics Committee member
NUBS China Academic Misconduct Officer
UNNC Equity, Diversity and Inclusion (EDI) Committee member
Editorial Advisory Board (EAB) - Anatolia: An International Journal of Tourism and Hospitality Research
Editorial Review Board (ERB) - Asia-Pacific Journal of Business Administration


奖项 / 专利
TheOutstanding Researcher Supporting System, the Nottingham University Business School China.
Australian Postgraduate Award, awarded by the Australian Government.
International Postgraduate Research Scholarship, awarded by the Australian Government.
Donald Cochrane Postgraduate Research Scholarship, awarded by the Faculty of Business and Economics, Monash University.
Dean’s Postgraduate Research Excellence Award, awarded by the Faculty of Business and Economics, Monash University.
Postgraduate Publication Award, awarded by Monash University.
ANZMAC 2016 Doctoral Colloquium Travel Award, awarded by Australia & New Zealand Marketing Academy. Up to four PhD students in Australia and New Zealand were selected annually.
National Scholarship(Twice), awarded by the Ministry of Education of the People's Republic of China.
Excellent Graduate of Beijing, awarded by Beijing Municipal Commission of Education.
Excellent Graduate, awarded by Renmin University of China.
Guanghua Education Scholarship, awarded by Renmin University of China.
First-Class Academic Scholarship, awarded by Renmin University of China.
Student of All-Round Excellence, awarded by Renmin University of China.
Outstanding Student Leader, awarded by Renmin University of China.
First Class Scholarship for Social Work and Voluntary Service, awarded by Renmin University of China.


发表文章
Jiang, Yangyang (2019). A cognitive appraisal process of customer delight: The moderating effect of place identity. Journal of Travel Research (ABS-4; ABDC-A*; Impact factor: 6.331; SSCI). 59(6), 1029-1043. https://doi.org/10.1177/2827
Balaji, M. S.,Jiang, Y., Singh, G.,& Jha, S.(2020).Letting go or getting back: How organizational culture shapes frontline employee response to customer incivility?Journal of Business Research (ABS-3; ABDC-A; 5-year Impact Factor: 4.747; SSCI), 111, 1-11.
Jiang, Y.andWen, J.(2020). Effects of COVID-19 on hotel marketing and management: a perspective article. International Journal of Contemporary Hospitality Management (ABS-3; ABDC-A; 5-Year Impact Factor: 4.531; SSCI), 32(8), 2563-2573.
Jiang, Y., Balaji, M. S., & Jha, S. (2019). Together we tango: Value facilitation and customer participation in Airbnb.International Journal of Hospitality Management(ABDC-A*; ABS-3; 5-Year Impact Factor: 5.470; SSCI), 82, 169-180.https://doi.org/10.1016/j.ijhm.2019.05.004
Jiang, Y., & Chen, C. (2019). Event attendance motives, host city evaluation, and behavioral intentions: An empirical study of Rio 2016.International Journal of Contemporary Hospitality Management(ABS-3; ABDC-A; 5-Year Impact Factor: 4.531; SSCI), 31(8), 3270-3286.https://doi.org/10.1108/IJCHM-06-2018-0501
Balaji, M. S.,Jiang, Y., & Jha, S. (2019). Green hotel adoption: A personal choice or social pressure?International Journal of Contemporary Hospitality Management(ABS-3; ABDC-A; 5-Year Impact Factor: 4.531; SSCI), 31(8), 3287-3305.https://doi.org/10.1108/IJCHM-09-2018-0742
Jiang, Y., and Lyu, C. (2020). Consumer motivation to choose Airbnb Plus homes.Tourism Analysis: An Interdisciplinary Tourism & Hospitality Journal(ABDC-A; ABS-2), 25(2-3), 2-3. DOI:https://doi.org/10.3727/X**741
Roy, S., Balaji, M. S., Soutar, G., &Jiang, Y.(2019). The antecedents and consequences of value co-creation behaviors in a hotel setting: A two-country study.Cornell Hospitality Quarterly(ABDC-A; ABS-2; Impact Factor: 3.851; SSCI).https://doi.org/10.1177/**90572
Jiang, Y., Rao, Y., Balaji, M. S., & Xu, D. (2020). Travel posts on WeChat Moments: A model for eWOM effectiveness.Tourism Analysis: An Interdisciplinary Tourism & Hospitality Journal(ABDC-A; ABS-2), 25(1), 123-136.
Jiang, Y. & Lok, R. (2020). Hotel employee satisfaction in the digital era: An exploratory study. Anatolia: An International Journal of Tourism and Hospitality Research (ABS-1, ABDC-B, Scopus), DOI: 10.1080/**.2020.**
Jiang, Y., Ramkissoon, H., Mavondo, F., & Feng, S. (2017). Authenticity: The link between destination image and place attachment.Journal of Hospitality Marketing & Management (ABDC-A; ABS-1; 2017 Impact Factor: 2.683), 26(2), 105-124.https://doi.org/10.1080/**.2016.**
Jiang, Y., Ramkissoon, H., & Mavondo, F. (2016). Destination marketing and visitor experiences: The development of a conceptual framework.Journal of Hospitality Marketing & Management(ABDC-A; ABS-1; 2017 Impact Factor: 2.683), 25(6), 653-675.https://doi.org/10.1080/**.2016.**
报告
Jiang, Yangyang (2016). 3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit (conference report).Anatolia: An International Journal of Tourism and Hospitality Research(ABS-1, ABDC-B), 27(4), 555–556.