本课程立足于西方思想发展的背景、历史潮流和文化传统，以传播活动的内在逻辑结构为横轴、学理思想发展为纵轴，重点探究西方传播思想的历史演变脉络，概述从古希腊到当代后现代关于人类传播思想的演变历程，突出传播思想的时代性、历史性和社会性，了解西方传播思想发展的内在逻辑和基本特征。培养学生正确认识人类社会传播发生与发展的历史与思想；系统理解和掌握传播理论发展的基本概念；系统理解和掌握传播历史发展线索和逻辑，掌握研究和分析人类传播活动的基本方法，具备运用所学知识、理论和方法对传播活动进行分析研究的初步能力。

This course is based on the background of the development of Western thought, the tide of history and cultural traditions, as the communication activities of the internal logical structure for the horizontal axis, the theoretical ideas developed for the vertical axis, focusing on communication thought to explore the historical evolution of the Western context, an overview of ancient Greece to contemporary post-modern ideas about the evolution of human communication process, highlighting the communication thought of the times, historical and social, intellectual development to understand the inherent of Western communication thought logic and basic features.