本课程从节目、运营和技术等方面来展现当代电视行业的最新发展动向，解析各种现象背后的产业运作规律。本课程将解析电视电影、电视剧、情景剧、真人秀、游戏、脱口秀、纪录片、儿童节目、体育节目和新闻节目等有代表性的电视节目的竞争策略；揭示电视公司通过制作有市场竞争力的节目占有观众，进而吸纳广告费获利的盈利方式；同时，本课程还将探究有线电视、网络电视、付费电视等传送服务的运营模式。

We will pay attention to products, operations and technology of TV industry. Program production types (genres) include TV movies, dramas, situational comedies (sitcoms), reality, game, talk shows, documentaries, children's, sports, and news programs. Consumer leisure activity and the general economy drive demand. The profitability of individual companies depends on the marketability of products, mainly their potential to attract advertising revenue for TV networks. Operations of Cable TV, Network TV and Pay-TV system are discussed in the Telecommunication Services industry profile.