葛丽芳 副教授
上海对外经贸大学会展与旅游学院
通信地址：上海市松江区文翔路1900号
邮政编码：201600
Tel: 0086－
Emails: gelifang@263.net
葛丽芳副教授（1963.12），1986年毕业于山西财经大学计划统计系，获经济学学士学位，2005年获安徽财经大学管理学硕士学位。
1986年7月—2005年8月在安徽财经大学任教，所教本科课程：市场营销、价格理论与实践、管理学、旅游经济学、旅行社管理；研究生课程：企业伦理学。
研究领域
旅游服务贸易、旅游服务管理、旅游企业管理
主要论文
1、我国重点城市旅游服务贸易发展评价及对策建议
——基于27个城市的实证研究，华东经济管理，2011.5
2、上海旅游服务贸易国际竞争力及其影响因素实证研究，财贸研究2011.1
3、两岸十家SNS网站内容产品植入分析——以旅游营销为视点，旅游学刊2010.7
4、A Study on the Travel Services Trade Development of China’s Major Cities，Proceedings of the 3rd International Institute of Statistics ＆ Management Engineering Symposium. Sydney: AUSSINO Academic Publishing House,2010:743-751.
5、关于农村土地流转的几个问题，农业经济问题，2005.7
6、论“生命型企业”的文化构建，技术经济，2004.2
7、旅游发展中的政府职能，宏观经济管理，2003.12
8、论我国旅行社的品牌化经营，财贸研究，2003.5
9、企业提升顾客满意度的途径分析，淮南师范学院学报，2003.5
10、论企业与社会责任，安徽技术师范学院学报，2003.4
11、反思导游回扣，价格理论与实践，2002.12
12、对安徽“两山一湖”旅游经济发展的思考，财贸研究，2002.5
13、对大型零售企业走出困境的思考，商业经济研究，1998.10
被《中国人民大学复印资料——商业企业管理》全文转载 1998.12
14、管理会计在成本管理中面临的挑战，安徽财会，1998.9
15、论按劳分配与按要素分配，经济纵横，1998.8
16、我国买方市场的发展与宏观调控，宏观经济管理，1998.7
17、把劳动力等同资本参与分配，中国改革，1998.7
18、浅谈旅游区开发规划，财贸研究，1998.5
19、企业定价方法与综合运用，安徽工商，1998.3
20、论企业利润决策对成本依据的选择，安徽财会，1998.1
21、不断完善适应我国住宅消费水平的银行按揭方式，中国金融，1997.10
22、论农业产业化的工业推进，安徽财会，1997.10
23、从价格竞争到服务市场竞争
——试论我国市场竞争的发展取向，经济纵横，1997.7
24、解决住宅价格水平过高问题的思路探讨，价格理论与实践，1997.5
25、价格竞争的适用性与局限性，商业经济研究，1997.5
26、“并轨”后高校面临的新形势和对策分析，财贸研究，1997.5
27、国内观光旅游市场的性质定位与管理，财贸研究，1997.4
被《中国人民大学复印资料——旅游经济》全文转载 1997.6
课题研究
1、上海市教委重点教改项目：《旅游管理专业创新创业人才培养模式研究》，2011.11
2、上海市人民政府发展研究中心课题，《利用迪士尼契机全面提升上海旅游服务贸易发展质量研究》，2011.5
3、上海对外贸易学院“085工程”办公室发布的上海市教委085工程项目的子课题，《旅游服务贸易壁垒测量及经济效应》，2009.12
4、上海对外贸易学院高等教育研究所课题，《完善旅游管理专业实践教学模式，提高学生的就业能力》，2009.4
5、上海市松江商旅委课题，《“十二五”时期佘山国家旅游度假区及周边服务业发展研究》，2009.10
6、上海市松江区旅游委员会课题，《松江区旅游产业规划——旅游产业发展竞争力分析》，2008.8
7、吉林省抚松县旅游局课题，《抚松县旅游发展总体规划——旅游产业服务系统规划》，2007.10
8、安徽省教育厅课题，《安徽旅游产业效应分析、绩效评价及结构优化研究》，2004.12
9、安徽财经大学教务处课题，《旅游管理专业校外实习基地建设》，2004.12
10、安徽财经大学经济发展研究中心课题，《加入WTO与中国入境旅游发展战略研究》，2003.12
11、安徽省蚌埠市科委课题，《蚌埠市农村土地流转问题研究》，2003.12
12、安徽省教育厅课题，《旅游管理专业学科建设改革研究》，2001.12
Associate ProfessorGe Lifang
School of Tourism & Event Management
Shanghai University of International Business and Economics
Address: 1900 Wenxiang road, Songjiang District, Shanghai
Postal code: 201620
Telephone: 86-
Email: gelifang@263.net
Associate Professor Ge graduated from the department of Planning Statistics, Shanxi University of Finance and Economics with a Bachelor's degree in economics in 1986, and was awarded her Master's degree in management from Anhui Finance and Economics University in 2005. She was a faculty member of Anhui Finance and Economics University from July 1986 to August 2005, teaching undergraduate courses on marketing, tourism economics, management of travel agency, and postgraduate courses on business ethics. Professor Ge joined School of Tourism & Event Management, Shanghai University of International Business and Economics in September 2005, and have been teaching such undergraduate courses as tourism economics and travel business management.
Research fields
1. Tourism Service Trade
2. Tourism Service Management
3. Tourism Enterprise Management
Articles
1. Ge, Lifang (2011). Evaluation and countermeasures on the development of tourism service trade in key cities in China – an empirical research based on 27 cities. East China Economic Management, 25(5), 64-68.
2. Ge, Lifang (2011). An empirical research on international competitiveness and influence factors of tourism service trade in Shanghai. Finance and Trade Research, 22(1), 52-58.
3. Ge, Lifang (2010). Analysis on embedded product promotion on 10 SNS websites in Taiwanandmainland– from the perspective of tourism marketing. Tourism Tribune, 25(7), 40-46.
4. Ge, Lifang (2010). A Study on the travel services trade development of China’s major cities. Proceedings of the 3rd International Institute of Statistics and Management Engineering Symposium, Sydney: AUSSINO Academic Publishing House, 743-751.
5. Ge, Lifang (2005). Several issues on rural land circulation. Agricultural Economic Problems, 307(7), 25-27.
6. Ge, Lifang (2004). The cultural development of “Life-type enterprises”. Technical Economy, 194(2), 25-27.
7. Ge, Lifang (2003). Government function in tourism development, Macroeconomic Management, 240(12), 47-48.
8. Ge, Lifang (2003). Brand management of travel agencies in our country. Finance and Trade Research, 83(5), 107-109.
9. Ge, Lifang (2003). An analysis on approachesfor enterprises to promote customer satisfaction. Huainan Normal College Journal, 5(5), 109-111.
10. Ge, Lifang (2003). On enterprise and social responsibility. Journal of Anhui Technical Normal College, 17(4), 383-384.
11. Ge, Lifang (2002). Reflections on kickbacks for tour guides. Price Theory and Practice, 221(12), 26-28.
12. Ge, Lifang (2002). Reflections on the tourism economic development in two mountains and one lake in Anhui. Finance and Trade Research, 77(5), 119-121.
13. Ge, Lifang (1998). Considerations for large retail enterprises to walk out of predicament. Business and Economic Research,180(10), 23-25.(Full-text reprinted by “Replicated Journals of Renmin University of China - Management of Commercial Enterprises”. (1998), 12, 34-36.)
14. Ge, Lifang (1998). Challenges management accounting faces in cost management. Anhui Finance and Accounting, 218(9), 25-26.
15. Ge, Lifang (1998). Distribution according to work and distribution according to factors of production. Economic Review, 153(8), 52-54.
16. Ge, Lifang. (1998). Development and macro-control of buyer's markets in China. Macro-economic Management, 175(7), 39-44.
17. Ge, Lifang (1998). Labour force participating in allocation as capital. China Reform, 151(7), 14-15.
18. Ge, Lifang (1998). On development and planning of tourist areas. Finance and Trade Research, 9(5), 64-66.
19. Ge, Lifang (1998). Enterprise pricing method and its comprehensive use. Anhui Industry and Commerce, 151(3), 11-12.
20. Ge, Lifang (1998). Choice of cost basis for enterprise profit decision making. Anhui Finance and Accounting, 210(1), 20-21.
21. Ge, Lifang (1997). Continuously improving bank mortgage adaptable to the residence consumption level in our country. China Finance, 448(10), 14-15.
22. Ge, Lifang (1997). The industrial boost of agricultural industrialization. Anhui Finance and Accounting, 207(10), 38-39.
23. Ge, Lifang (1997). From price competition to service market competition - on the development orientation of market competition in our country. Economic Review, 140(7), 14-17.
24. Ge, Lifang (1997). A probe into solving the problem of excessive house price level. Price Theory and Practice, 155(5), 26-31.
25. Ge, Lifang (1997). Applicability and limitations of price competition. Business and Economic Research, 163(5), 60-62.
26. Ge, Lifang (1997). An analysis of new situation and countermeasures for collegesanduniversitiesafter merger. Finance and Trade Research, 8(5), 75-76.
27. Ge, Lifang (1997). Orientation and management of domestic tourism market. Finance and Trade Research, 8(4), 54-56.(Full-text reprinted by “Replicated Journals of Renmin University of China - Tourism Economy”. (1997), 6, 56-58.)
Projects
1. Key educationalreformproject of Shanghai Municipal Education Commission, Research on cultivating mode of innovative talents in tourism management specialty, 11/2011.
2. Project of Shanghai Municipal People's Government Development Research Center, Study ontaking the Disney opportunity to upgrade the quality of tourism service trade development in Shanghai, 05/2011.
3. Sub-projectof Shanghai Municipal Education Commission 085 project, issued by Shanghai Institute of Foreign Trade 085 projectoffice, “Measurement and economic effect of tourism service trade barriers, 12/2009.
4. Project ofResearch Institute of Higher Education, Shanghai Institute of Foreign Trade, Perfecting practical teaching mode of tourism management major and improving employment ability of students, 04/2009.
5. Project of Songjiang District Business and Tourism Commission, Shanghai, Research on the development of Sheshan National Tourism Resort District and surrounding service industry during the twelfth five-year plan period, 10/2009.
6. Project of Songjiang District Tourism Commission, Shanghai, Songjiang District tourism industry planning - an analysis of tourism industry development competitiveness, 08/2008.
7. Project of Fusong County Tourism Bureau, Jilin Province, Master plan of tourism development in Fusong County - tourism industry service system planning, 10/2007.
8.Project ofEducation Department, Anhui Province, Effect analysis, performance evaluation and optimization research of tourism industry in Anhui Province, 12/2004.
9. Project ofOffice of Academic Affairs, Anhui Finance and Economics University, Construction of off-campus practice base of tourism management specialty, 12/2004.
10. Project of Economic Development Research Center, Anhui Finance and Economics University, Strategic research on China’s entry into WTO and inbound tourism development, 12/2003.
11. Project of Science and Technology Commission, Bengbu City, Anhui Province, Research on the problem of rural land circulation in Bengbu City, 12/2003.
12. Project of Education Department, Anhui Province, Research on Discipline Construction Reform of Tourism Management Specialty, 12/2001.