杨　雪教授

联系电话： 通讯地址： 南京市汉口路22号南京大学商学院营销与电子商务系 邮编：210093
电子邮件 ：yangxue@nju.edu.cn 系所 ：营销与电子商务系


个人简介
研究方向
教学方向
教学奖励
科研奖励
科研项目
出版专著
出版教材
发表论文
会议与工作论文
个人简介
杨雪老师现为南京大学商学院营销与电子商务系教授，于新加坡国立大学获得信息系统专业博士学位。曾担任新加坡国立大学信息系统系的助教、讲师，香港城市大学高级研究员，佐治亚大学商学院、佐治亚理工学院商学院访问****，曾参加哈佛商学院案例教学研讨会。主要研究方向包括大数据环境下的移动商务与社会化商务、免费试用软件与产品、自发虚拟团队、企业与个人信息系统应用、网络营销与消费者行为等。研究成果发表在三十多个国内外一流期刊以及国际会议，并在国际会议及国内外知名大学发表学术讲座二十多次。负责国家自然科学基金（青年基金与面上基金）、南京大学文科青年跨学科团队专项、南大文科校级规划项目、商学院青年研究基金等多个项目，参与国家自然科学基金创新群体研究项目、国家社会科学基金重大项目，获江苏社科优青、江苏省高校“青蓝工程”优秀青年骨干教师培养对象、南京大学商学院青年骨干教师、商学院科研新星奖、南京大学新华报业优秀青年教师奖、南京大学杜厦奖励基金奖教金、商学院教学奖、商学院英文精品课程、新加坡国立大学校长研究生奖学金等奖励。自2004年起担任国际信息系统协会及中国信息系统协会会员。目前担任SSCI期刊《Information & Management》、《Electronic Commerce Research》、《Journal of Global Information Management》、《Asia Pacific Journal of Information Systems》副主编（Associate Editor）与《南大商学评论》执行编辑，担任十多个国际会议的委员会委员、分会场主席、副主编等，担任国家自然科学基金委、教育部学位与研究生教育发展中心学位论文通讯评议专家、近四十个知名国际期刊、国际会议匿名评审专家。担任深交所上市公司独立董事。

Dr. Xue Yang is a full professor in the Department of Marketing and Electronic Business, School of Business(Management), Nanjing University (NJU), China. She was a Senior Research Associate at Department of Information Systems, City University of Hong Kong, Instructor and Teaching Assistant at Department of Information Systems, National University of Singapore(NUS). She was a visiting scholar in the University of Georgia, Georgia Institute of Technology, Essec Business School, Erasmus University Rotterdam. She attened in the Global Colloquium on Participant-centered Learning and Case Writing Workshop in Harvard Business School. She received her Ph.D. on Information Systems from National University of Singapore (NUS) and Bachelor's degree on Information Management and Information Systems from Nanjing University. Her current research interests include social network effects in e-commerce, mobile application design and HCI, spontaneous virtual team, free trial software and online product trial, among others. Her research work has appeared in journals such as Journal of the Association for Information Systems, Information & Management, Decision Support Systems,IEEE Transaction on Engineering Management, Business Horizons, International Journal of Information Managment, among others, as well as various conferences such as International Conference on InformationSystems (ICIS). She has been a member of Association of Information Systems(AIS) since 2004. She is currently serving as Associate Editor for Information & Management, Electronic Commerce Research, Journal of Global Information Management and Asis Pacific Journal of Information Systems, and Executive Editor for NJU Business Review (Chinese).She has acted as the Program Committee member, Track Chair, Associate Editor or Session Chair for multiple international conferences such as ICIS,PACIS,CSWIM,and served as ad hoc reviewers for more than forty international journals and conferences. She has been PI for National Natural Science Foundation of China (NSFC) projects (General and Youth programs), and co-PI for The Innovative Research Group Project (NSFC) and the National Social Science Fundation of China Major Program. She has received multiple teaching and research awards from Jiangsu Province, NJU and School of Business. She currently acts as an independent director of a company listed on the Shenzhen Stock Exchange, China.

研究方向
1. Electronic Commerce, Mobile Commerce and Social Commerce
2. Spontaneous Virtual Team Behavior and Performance
3. Organizational and Individual Information System/Technology Usage
4. Online Marketing, Consumer Behavior, Consumer Psychology and Decision Making



教学方向
1. 管理信息系统 Management Information Systems（English, Chinese）
2. 移动商务与社会化商务 Mobile Commerce and Social Commerce（English, Chinese）
3. 电子商务研究主题：理论、方法与前沿 Advanced Research Topics on E-business: Theory, Method and Future Research（English, Chinese）
4. 电子商务商业模式、战略与运营 Electronic Commerce Business Model, Strategy and Operation（English, Chinese）
5. 管理研究方法论基础 Management Research Method Basics
6. 管理研究分析方法论与应用 Management Research Methods and Applications



教学奖励
1. 杨雪，2020，南京大学新华报业优秀青年教师奖
2. 杨雪，2019，南京大学创业训练计划项目，立项指导
3. 杨雪, 2017，南京大学杜厦奖教金 Duxia Teaching Award of Nanjing University
4. 杨雪, 2014-2016, 南京大学商学院英文精品课程, Excellent English Course, School of Business, Nanjing University
5. 杨雪, 2012, 南京大学商学院教学奖三等奖 Teaching Award (Third Prize), School of Business, Nanjing University , 南京大学商学院



科研奖励
1. Xue Yang, 2019, 江苏社科优青Outstanding Young Scholar in Social Science，江苏省教育厅Jiangsu Province, Office of Education
2. Xue Yang, 2017, 南京大学商学院科研新星奖 Research Excellence Award,School of Business, Nanjing University
3. Xue Yang, 2016-2018, 2016年度江苏高校“青蓝工程”优秀青年骨干教师培养对象Qin Lan Project for Excellence Junior Faculty , 江苏省教育厅 Jiangsu Province Office of Education
4. Xue Yang, 2011-2013, 南京大学商学院青年骨干教师 Excellent Junior Faculty, School of Business, Nanjing University, 南京大学商学院
5. Xue Yang, 2007-2008, President's Graduate Fellowship, National University of Singapore
6. Xue Yang, 2004-2008, International Conference Grant, National University of Singapore
7. Xue Yang, 2003-2007, Research Scholarship, National University of Singapore


科研项目
1.Xue Yang（PI），2020，人工智能驱动的可持续消费模式、消费者行为变迁与网络平台治理机制研究，南京大学文科青年跨学科团队专项。
2. Xue Yang（co-PI in sub-topics）,2020-2023，环境风险管理(Environmental Risk Management)，创新研究群体项目(Innovative Research Group Program)，国家自然科学基金(NSFC)
3.Xue Yang（PI），2019.1-2022.12，网络股权众筹融资、项目发展与平台绩效的影响因素分析与预测——基于机器学习与计量经济学的方法（Analysis and Prediction of Influencing Factors of Network Equity Crowdfunding, Project Development and Platform Performance——Based on Machine Learning and Econometrics），国家自然科学基金面上项目(NSFC General Program)，项目批准号：**
4.Xue Yang（PI）, 2016.1-2019.12, 自发虚拟团队共同领导机制、团队冲突与团队绩效的研究——跨层次纵向方法的视角 (Shared Leadership, Team Conflict and Spontaneous Virtual Team Performance -- A Multilevel Longitudinal Perspective), 国家自然科学基金面上项目 (NSFC General Program), 项目批准号：**
5. Xue Yang（co-PI in sub-topics），2015-2018, 面向大数据的数字图书馆移动视觉搜索机制及应用研究，国家社会科学基金重大项目（第二批），项目批准号：15ZDB126，主持人：朱庆华。
6. Xue Yang（PI）, 2012.1-2014.12, 自发虚拟团队绩效的影响机理研究——社会网络关系的视角 (Spontaneous Virtual Team Performance -- A Social Network Perspective), 国家自然科学基金青年基金项目 (NSFC Youth Program), 项目批准号:**
7. Xue Yang（co-PI），2014－2017, 互联网平台网络效应的激发：基于社交网络与产品网络的产品推荐策略的作用机理研究, 国家自然科学基金委员会, 编号:**, 主持人：王全胜。
8. Xue Yang（co-PI），2011－2013, 群体言论、企业反驳与消费者企业认同对网络谣言传播影响的实验研究, 国家自然科学基金委员会, 编号:**, 主持人：王全胜。
9. Xue Yang（PI）, 2010-2012, 消费者移动购物中的信息过载问题研究——形成机制、决策影响及调节因素 (Information Overload in Mobile Shopping and Consumer Decision Making), 南京大学文科校级规划项目 (Nanjing University Research Planning Program)
10. Xue Yang（PI）, 2010, 江苏移动12580移动互联网业务的创新实践 (Mobile Internet Innovative in China Mobile 12580), 南京大学商学院案例中心 (Case Research Center, Nanjing University School of Business)
11. Xue Yang（PI）, 2009-2012, 关于企业及个人采纳移动商务的实证分析研究 (Empirical Research on Corporate and Individual adoption of Mobile Applications), 南京大学商学院青年教师科学研究基金 (Junior Faculty Research Fund, Nanjing University School of Business), 编号:2009-08


出版专著

出版教材

发表论文
International Journals
1.Yang, X., Li, Y., and Kang, L.L. “Reconciling “Doing Good” and “Doing Well” in Organizations’Green IT Initiatives: A Multi-Case Analysis”, International Journal of Information Management, , Volume 51, April 2020, Article102052.(DOI：https://doi.org/10.1016/j.ijinfomgt.2019.102052)
2. Zang, Z., Tan, K., Wang, C., Li, G., and Yang, X.*“Social and economic benefits of doctors on online healthcareplatforms based on the social capital theory”, Nankai Business Review International,Vol. 11 No. 1, 2020, pp.121-140. (DOI：https://doi.org/10.1108/NBRI-11-2018-0069)
3. Yang, X., Yue, W. T., Wang, X. W., Sia,C. L. and Luo, X. “Security Policy Opt-In and Compliance Decisions in Bring-Your-Own-Device (BYOD) – A Cognitive Elaboration Perspective,” Journal of Organizational Computing and Electronic Commerce,2019,29:4,274-293.SSCI.
(DOI: https://doi.org/10.1080/**.2019.**)
4.Wang, L., Luo, X., Yang, X.*,and Qiao, Z. “Easy Come or Easy Go? Empirical Evidence on Switching Behaviors in Mobile Payment Applications,” Information & Management, Volume 56, Issue 7,November 2019, 103150, (SSCI/SCI, DOI: https://doi.org/10.1016/j.im.2019.02.005)
5.Yu, L., Zang, Z., and Yang, X.*“Trust to Share: Investigating the Key Factors toInfluence Tenants’ Participation in Online Short-Term Rent,” Asia Pacific Journal of Information Systems,June 2019, Vol. 29 No. 2, 308~327 (DOI: https://doi.org/10.14329/apjis.2019.29.2.308).
6.Yang, X., Tan,C.H., Li, Y., and Teo, H. H. “The Conflict between Cognitive Absorption and Self-Controlin Playing Computer Games: The Effects of Free Trial Restrictions”, Information & Management, Volume 55, Issue 5, July2018, Pages 608-620.(SSCI/SCI, ISSN: 0378-7206， DOI:https://doi.org/10.1016/j.im.2018.01.002)
7.Wang, Q. S., Yang, X.*, and Xi, W. 2017,“Effects of Group Arguments on Rumor Belief and Transmission in Online Communities: An Information Cascade and Group Polarization Perspective”, Information & Management, Volume 55, Issue 4, June2018, Pages 441-449. (DOI:https://doi.org/10.1016/j.im.2017.10.004, SSCI/SCI)

8. Yang, X.,Liu, N., and Teo, H. H. 2017,“How do Users Cope with Free Trial Software Restrictions?A Longitudinal Study,” International Journal on Information Management, Volume 37, Issue 4, August 2017, Pages339-349. (DOI:https://doi.org/10.1016/j.ijinfomgt.2017.03.007)SSCI
9.Yang, X.,Schiller, S., Teo, H. H., and Wang, Q.S. 2017,“The Effects of Stopping Rules in FreeTrial Software Evaluation: An Experimental Exploration,” AIS Transactions on Human Computer Interaction, June 2017, (9) 2,pp. 123-148.
10.Yang, X., Li, Y., and Liao, Q. 2016, Exploring Continued Use of Mobile Shopping Channel in China: The Effects of Active Coping and its Antecedents, Electronic Commerce Research, Vol.16, Number 2, June2016, pp.245-268. (DOI: https://doi.org/10.1007/s10660-016-9224-9)
11. Yang, X., Tong, Y., and Teo, H. H., 2015, Enhancing Fast-Response Spontaneous Virtual Team Cohesion and Outcomes: Effects of Member Skill Awareness and Shared Governance, Journal of the Association for Information Systems, Vol. 16: Iss. 11, Article 2, (ISSN: 1536-9323 http://aisel.aisnet.org/jais/vol16/iss11/2)SSCI
12.Zhang, W., Yang, X.*, Wang, Q.S., Zheng, C.D. and Sia, C. L., 2015, Investigation on the Factors Determining Consumers’ Use of Online Intermediated Shopping (OIS) - A Behavioral Intention Perspective, Journal of Organizational and End User Computing,Volume 27, Issue 1, pp. 77-97.(DOI: https://doi.org/10.4018/joeuc.) SSCI/SCI
13.Tan, C. H., Goh, K. Y., Teo, H. H. and Yang, X.*, 2014 , Consumer Response to Buyout Options in Internet Auctions, IEEE Transaction on Engineering Management, 61: 2, pp. 285-297. (DOI:https://doi.org/10.1109/TEM.2013.**) SSCI/SCI
14.Wang, Q. S., Yang, X.*, Song, P. J., and Sia, C., 2014, Consumer Segmentation Analysis of Multichannel and Multistage Consumption: A Latent Class MNL Approach, Journal of Electronic Commerce Research, 15:4, pp. 339-358. SSCI
15.Li, Y., Tan, C. H., and Yang, X.*, 2013, It is All about What We Have: A Discriminant Analysis of Organizations’ Decision to Adopt Open Source Software, Decision Support Systems, Volume 56, December 2013, pp. 56–62., (DOI: https://doi.org/10.1016/j.dss.2013.05.006) SCI.
16.Wang, Q. H., Mayer-Sch?nberger, V., and Yang, X.*, 2013, The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-Section of MMORPGs, Information Systems Frontiers, 15:3, pp. 481-495, SCI.(DOI：https://doi.org/10.1007/s10796-011-9339-4)
17.Li, Y., Tan, C. H., and Yang, X.*, 2013, Open Source Adoption: Organizational Investment in Cultivating Internal Human Capital, Journal of Computer Information Systems, Volume 54, Number 1, pp. 42-52. (DOI: https://doi.org/10.1080/**.2013.**) SCI
18.Tong Y., Yang, X.*, and Teo, H. H., 2013, Spontaneous Virtual Teams: Improving Organization Performance through Information and Communication Technology, Business Horizons, 56: 3, pp. 361-375.(DOI：https://doi.org/10.1016/j.bushor.2013.01.003)SSCI
19.Liu, N., Yang, X.*, and Chan, H. C., 2013, Examining the Balanced Thinking-Feelings Effects on Virtual World Learning Continuance–A Socio-Constructivism View, Journal of Global Information Management, 21:2, pp. 1-22. SSCI (DOI: https://doi.org/10.4018/JGIM)
20.Wang, Q., Song, P., and Yang, X., 2013, Understanding the Substitution Effect Between Online and Traditional Channels: Evidence from Product Attributes Perspective, Electronic Markets, 23:3, pp. 227-239. SSCI. (DOI: https://doi.org/10.1007/s12525-012-0114-2)
21.Tan, C.H., Yang, X.*, and Xu, H, 2010, An Investigation of the Word-Processing Software Market War in South Korea: A Game-Theoretic Approach, Information & Management, 47, pp. 96–101. SSCI & SCI, (DOI:https://doi.org/10.1016/j.im.2009.11.002)
22.Yang, X., Li, Y., Tan, C. H., and Teo, H. H., 2007, Students’ Participation Intention in an Online Discussion Forum: Why is Computer-Mediated Interaction Attractive?, Information & Management, 44, pp. 456-466. (DOI: https://doi.org/10.1016/j.im.2007.04.003)SSCI & SCI

Chinese Journals
1. 杨雪、王程珏、凌子超与缪承凯。“电商平台产品试用活动与消费者行为对在线产品销售的效应研究，”管理科学，2019年第5期。国家自然科学基金管理科学部A类期刊
2.臧志霞，谈刻，王程珏，许博与杨雪*。“在线诊疗平台医生咨询量和推荐热度的影响因素分析，”南大商学评论，2019年，第46辑，195-215。
3. 徐盛、施其勇、缪承凯、杨雪*与郑称德。“从决策角度探讨在线免费产品试用行为的心理动机及其影响因素—以淘宝试用中心为例，”南大商学评论，2016年，第34辑第2期(2016/10/31)，pp. 160-185.（CSSCI）
4.施其勇、缪承凯、杨雪*与郑称德。“网上产品试用报告对消费者行为影响机制的研究——网络口碑的视角，”南大商学评论，2015年，第32辑第4期（2015/12/31），pp.148-167。（CSSCI）
5.杨雪、王咏与王全胜, 2013年, 移动商务采纳、使用、持续使用：多视角的研究回顾,南大商学评论, 总第23辑，第10卷第3期，pp.140-162。
6.郑称德，刘秀与杨雪*, 2012, 感知价值和个人特质对用户移动购物采纳意图的影响研究,管理学报, 09(10):1524-1530. CSSCI 核心期刊
7.刘秀、杨雪与金琪明, 2012, 价值网络关系与企业价值主张实现：基于98家电子商务企业的案例调研研究,南大商学评论, 第20期，pp. 181-200

会议与工作论文
1. Wang, Y., Yang, X., and Wang, Q. S. “The Effect of Interruptions and Page Switching Mode On Mobile Shopping Behavior,” in Proceeding of the 8th China Summer Workshop on Information Management (CSWIM), Chengdu, China, June 21-22, 2014.
2.Yang, X.,Li, Y., and Tan, C. H. Drivers For Green IT In Organizations: MultipleCase Studies In China And Singapore, in Proceeding of the 17th Annual Pacific-Asia Conference onInformation Systems (PACIS), South Korea, June 18-22, 2013.
3. Yang, X.,Li, Y., Wang, Q. H., and Wang, Q. S. “B2C Mobile Shopping Continuance forConsumers in China: The Effects of Active Coping and its Antecedents,” InvitedResearch Sessions for InternationalConference on Electronic Commerce (ICEC), Singapore, August 7-8, 2012.
4. Wang, Q. S., Yang, X., and Zhou, G. “The Effect ofGroup Arguments on Commercial Rumor Spreading in Chinese Online DiscussionForum: A Conformity and Polarization Perspective,” Invited Research Sessionsfor International Conference onElectronic Commerce (ICEC), Singapore, August 7-8, 2012.
5. Yang, X., Yue, W. T., and Sia, C. L., 2011, Cognitive Elaboration on Potential Outcomes and Its Effects on Employees’ Information Security Policy Compliance Intention – Exploring the Key Antecedents, The Tenth Workshop on E-Business (WEB) Shanghai, China, December 4
6. Yang, X., Yue, W. T., and Sia, C. L., 2011, A Cross-Cultural Study of the Effects of STEA Programs and Task Characteristics on Employees’ Behavior toward Information System Security Policy Compliance, The 6th Mediterranean Conference on Information Systems (MCIS) Cyprus, September 3-5
7. Kang, L. L., Wang, X., Yang, X., and Tan, C. H., 2011, Enhancing Organization’s Operational Efficiency through Environmental Performance Improvement: An IT Resource-Based View of IT Resources, the 5th China Summer Workshop on Information Management (CSWIM) Harbin, China, June 25-26
8. Wang, X. W., Yang, X., Teo, H. H., and Tong, Y., 2010, IT Employees’ Organizational Identification: Examining its Antecedents and Impact on Turnover, Thirty First International Conference on Information Systems Saint Louis, Missouri, USA, December 12-15
9. Yang, X., Shiller, S., Teo, H. H., and Wang, Q. S., 2010, Are You Doing It in the Right Way? The Effects of Regulatory Fit in IT Product Trial, The 4th China Summer Workshop on Information Management Wuhan, China, June 19-20
10. Wang, X. W., Teo, H. H., and Yang, X., 2010, Turnover Intentions of IT Employees in non-IT Organizations: Effects of Organizational and Professional Identification, ACM SIGMIS CPR Conference & Doctoral Student Consortium Vancouver, Canada, May 20-22,
11. Yang, X., and Teo, H. H., 2008, The Conflict between Cognitive Absorption and Self-Control in Playing Computer Games: The Effect of Free Trial Restrictions, Proceeding of the Twenty-Ninth International Conference on Information (ICIS) Paris, France, December 14 - 17
12. Yang, X., and Teo, H. H., 2007, How Do Users Cope with Trial Restrictions? A Longitudinal Field Experiment on Free Trial Software, Proceeding of the Twenty-Eighth International Conference on Information Systems (ICIS) Montréal, Québec, Canada, December 9 - 12
13. Yang, X., Tan, C. H., and Teo, H. H. , 2007, User Response to Free Trial Restrictions: A Coping Perspective, Proceeding of the Twelfth International Conference on Human-Computer Interaction (HCII) in J. Jacko (Ed.): Human-Computer Interaction, Part I, HCII 2007, LNCS 4550, pp. 991–1000.
14. Tan, C. H., Yang. X., and Teo, H. H., 2007, When Counterfactual Thinking Meets Technology Acceptance Model: An Investigation, Proceedings of the IFIP Working Group 8.6 Conference on Organizational Dynamic of Technology based Innovation: Diversifying the Research Agenda (IFIP WG8.6) Manchester, UK, June 14-16, pp. 507-511.
15. Yang, X., Teo. H. H., and Tan, C. H., 2006, A Psychological Reactance Perspective on Time and Functionality Restriction of Free Trial Software: Are You Willing to Evaluate the Software?, Proceeding of the Twenty-Seventh International Conference on Information Systems (ICIS) Milwaukee, WI, USA, December 10-13 16.Tan, C. H., Yang, X., Teo, H. H., and Lin, G., 2005, Cry of Regret or Laugh of Satisfaction?, Proceeding of the Twenty-Sixth International Conference on Information Systems (ICIS) Las Vagas, NV, USA, December 11-14,pp. 783-795
17. Yang, X., Li, Y., Tan, C. H., and Teo, H. H. , 2005, The Motivators of Students' Behavioral Intention towards Online Discussion Forum Participation: An Investigation of Collaborative-Based Learning, Proceedings of the Eleventh Americas Conference on Information Systems (AMCIS) Omaha, NE, USA, August 11th-14th, pp. 563-571.
18. Tan, C. H., Yang, X., Chan, Y. P., and Teo, H. H., 2005, An Investigation of Book Market Aggregation in Amazon, Proceedings of the Eleventh Americas Conference on Information Systems (AMCIS) Omaha, NE, USA, August 11-14, pp. 10-17.
19. Tan, C. H., Chan, Y. P., Yang, X., and Teo, H. H., 2004, Effects of Choice Contrast and Order Sequence on Consumer Judgment and Decision in Comparison-Shopping Assisted Environment, Proceeding of the 3rd Annual Workshop on HCI Research in MIS (SIGHCI) Washington, D. C., United States, December, pp. 90-94.
20. Yang, X., Li, Y., Tan, C. H., and Teo, H. H., 2004, What Motivates a Student to Participate in the Electronic Discussion Forum: A Survey Study of Students' Participation Intention, Proceeding of the 8th Annual Pacific-Asia Conference on Information Systems (PACIS) Shanghai, China, July 8-11, pp. 701-712.