Prof. Weiyin HONG
Associate Professor, Information Systems whong@ust.hk




Academic qualification
PhD 2001 Hong Kong University of Science and Technology
B.Sc. 1997 Fudan University

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ACADEMIC AND PROFESSIONAL EXPERIENCEAssociate Professor, Hong Kong University of Science and Technology, 2021-present
Adjunct Associate Professor, Hong Kong University of Science and Technology, 2012-2021
Emeritus Associate Professor, University of Nevada Las Vegas, 2011-present
Associate Professor, University of Nevada Las Vegas, 2007-2011
Assistant Professor, University of Nevada Las Vegas, 2002-2007
PROFESSIONAL ASSOCIATION MEMBERSHIPSAIS
SIGHCI

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SELECTED PUBLICATIONS ArticlesHong, W.,Chan, K.Y., and Thong, J.Y.L., "Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective,"Journal of Business Ethics, 168, 3, 2021, 539-564
Hong, W.,Cheung, M.Y.M., and Thong, J.Y.L., "Impact of Animated Banner Ads on Online Consumers: A Feature Level Analysis,"Journal of the Association for Information Systems, 22, 1, 2021, 204-245
Cheung, M., Hong, W., and Thong, J.Y.L., "Effects of Animation on Attentional Resources of Online Consumers,"Journal of the Association for Information Systems,18, 8, 2017, 605-632
Hong, W.,Chan, K.Y., Thong, J.Y.L., Chasalow, L., and Dhillon, G., "A Framework and Guidelines for Context-Specific Theorizing in Information Systems Research,"Information Systems Research, 35, 1, 2014, 111-136
Hong, W.,Hess, T.J., and Hardin, A., "When Filling the Wait Makes it Feel Longer: A Paradigm Shift Perspective for Managing Online Delay,"MIS Quarterly, 37, 2, 2013, 383-406
Hong, W., and Thong, J.Y.L., "Internet Privacy Concerns: An Integrated Conceptualization and Four Empirical Studies,"MIS Quarterly, 37, 1, 2013, 275-298
Hong, W., Thong, J.Y.L., Chasalow, L., and Dhillon, G., “Understanding User Acceptance of Agile Information Systems: A Model and Empirical Test,”Journal of Management Information Systems, 28, 1, 2011, 235-272
Hong, W., Thong, J.Y.L., and Tam, K.Y., “How do Web Users Respond to Non-banner-ads Animation? – The Effects of Task Type and User Experience”,Journal of the American Society for Information Science and Technology, 58, 10, 2007, 1467-1482
Hong, W., and Zhu, K., “Migrating to Internet-based E-commerce: Factors Affecting E-commerce Adoption and Migration at The Firm Level”,Information & Management, 43, 2, 2006, 204-221
Hong, W., Thong, J.Y.L., and Tam, K.Y., “The Effects of Information Format and Shopping Task on Consumers’ Online Shopping Behavior: A Cognitive Fit Perspective”,Journal of Management Information Systems,21, 3, 2004-2005, 151-188
Thong, J.Y.L.,Hong, W.,and Tam, K.Y., “What Leads To User Acceptance of Digital Libraries?”Communications of the ACM, 47, 11, 2004, 79-83
Hong, W., Thong, J.Y.L., and Tam, K.Y., “Product Listing Pages: The Effects of Presentation Mode and Information Format on Consumers’ Online Shopping Performance and Perceptions”,International Journal of Human-Computer Studies, 61, 4, 2004, 481-503
Hong, W., Thong, J.Y.L., and Tam, K.Y., “Does Animation Attract Online Consumers’ Attention? – The Effects of Flash on Information Search Performance and Perceptions”,Information Systems Research, 15, 1, 2004, 60-86
Thong, J.Y.L.,Hong, W.,and Tam, K.Y., “Understanding User Acceptance of Digital Libraries: What Are the Roles of Interface Characteristics, Organizational Context, and Individual Differences?”International Journal of Human-Computer Studies, 57, 3, 2002, 215-242
Hong, W., Thong, J.Y.L., Wong, W.M., and Tam, K.Y., “Determinants of User Acceptance of Digital Libraries: An Empirical Examination of the Individual Differences and System Characteristics”,Journal of Management Information Systems, 18, 3, 2001-2002, 97-124