Dr Boyoun Grace CHAE
Assistant Professor
BBA, MSc (Seoul National University), PhD (University of British Columbia)
PhD
University of British Columbia

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grace.chae@polyu.edu.hk
3400 3613
M927
Research Area:
Marketing

Consulting, Research and Teaching Interests:
Consumer Behavior
Consumer Socialization and Motivation
Sensory Marketing
Dr Grace Chae received her MSc. and BBA degree in Business Administration at Seoul National University, South Korea. She also studied at Trinity College, University of Dublin, Ireland and ESSEC, France as an ASEM Duo exchange student during her programs at Seoul National University. She completed her PhD degree in Marketing at the University of British Columbia, Canada.
Dr Chae’s research foci have been sensory marketing, consumer socialization and motivation. She published articles at leading marketing journals such as Journal of Consumer Research and the Journal of Consumer Psychology. Her article also appeared on the Harvard Business Review as a review article.
Dr Chae taught Behavioral Research Seminar for doctoral students and Marketing Research and Consumer Behavior for undergraduate students. She is teaching Integrated Marketing Communications in Spring.