Dr Fine Fanni LEUNG
Assistant Professor
BComm (UBC), MBA (Harvard), PhD (HKU)
PhD
The University of Hong Kong

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fine.leung@polyu.edu.hk
3400 3952
M1010
Research Area:
Marketing

Consulting, Research and Teaching Interests:
Marketing Strategy
Customer Relationships
Influencer Marketing
Services Marketing
Dr. Fine F. Leung received her PhD degree in Marketing from the University of Hong Kong. Prior to her doctorate studies, she obtained a MBA degree from Harvard Business School as well as a Bachelor of Commerce degree from University of British Columbia. Her core research interest is in marketing strategy, with a focus on research topics relating to customer relationship management, influencer marketing, customer participation, and services marketing. Prior to her graduate studies, she had years of marketing experience in a leading consumer product company in China. She had also worked in a global investment bank covering the consumer and retail sectors in Asia.