Dr Nicole KIM
Assistant Professor

PhD (University of Maryland), MS & BBA (Yonsei University)
University of Maryland

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nicole.kim@polyu.edu.hk
2766 7106
M928
Research Area:
Marketing

Consulting, Research and Teaching Interests:
Signaling
Consumer Lay Belief
Self-Other Perceptions
Joint Consumption & Social Media
Nicole joined the Hong Kong Polytechnic University after receiving her PhD in Marketing from the University of Maryland. Her main research interest is to understand the role of signaling in consumption. In particular, her research aims to help consumers make purchase decisions that align with their signaling motivations and for marketers to effectively help consumers reach their signaling goals.