Dr Xubing ZHANG
Associate Professor
BEng (USTB, Beijing), MEng (BPU, Beijing), PhD (Toronto)
PhD
University of Toronto

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zhang.xubing@polyu.edu.hk
2766 4060
M904
Research Area:
Marketing

Consulting, Research and Teaching Interests:
Analytical and Empirical Research in Retailing Practices
Distribution Channels
Internet Marketing
Advertising, Pricing and Competitive Strategies.
Mainly using quantitative approach (mathmatical modeling, game theory, econometric methods), my research exmines issues of waranties, multichannel retailing, co-branding, and consumers' search behavior online.