Dr Yijing LI
Research Assistant Professor
PhD (UNSW)
UNSW

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yijing1.li@polyu.edu.hk
3400 3119
M501E
Research Area:
Management Information Systems

Consulting, Research and Teaching Interests:
Deep Learning and Business Analytics
Web Mining and Social Media
Visual Analytics, Content Marketing
Mechanism Design in Crowd Platforms
Dr Yijing Li received her PhD in Information Systems from the University of New South Wales (UNSW). Her research focuses on business analytics, computer vision, social media, and crowd platforms. Her current work aims to understand the diffusion mechanisms, business value and social impact of digital content. Particularly, she is interested in discovering how content consumers response to visual stimulus using various research methodologies including experiments, deep learning, computer vision, network analysis, and econometrics.