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香港浸会大学HongKongBaptistUniversity市场学系老师简介-Dr.ConnieLi李康妮 博士

本站小编 Free考研考试/2022-02-04


Dr.ConnieLi李康妮 博士SMC 1240, 8 On Muk Street, Shek Mun, Shatin, N.T., H.K. connieli@hkbu.edu.hk
(852) 3411 3134
Position:
Senior Lecturer,Department of Marketing
Programme Director, BCom (Hons) in Marketing



Research Interests
Affect, Emotion Regulation, Marketing Ethics

Publications
Prendergast, G., Li, S., & Li, C. (2014). Consumer perceptions of salesperson gender and credibility: an evolutionary explanation. Journal of Consumer Marketing, 31(3), 200-211.
Li, C., Fock, H., & Mattila, Anna S. (2012). The Role of Cultural Tightness-Looseness in the Ethics of Service Recovery. Journal of Global Marketing, 25(1), 3-16.



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